If you have ever done fund raising, especially for a small and lesser-known group or charity and have struggled to come up with new ideas - not just the same old coffee morning/jumble sale - you could have done with this book. It presents a load of new ideas and suggestions for fund raising many of which are really original and it also has useful sections about legal stuff, contacts etc. I found one of the most helpful bits were tips from well known people who fund raise or are approached to give money or items - how NOT to get something out somebody as well as how best to approach celebs. I have bought several copies to give to friends who are involved in regular fund-raising and I think it will become a Bible for them. Major charities could learn a thing or two as well but this is most useful for the school PTA or scout group or other local group with a finite object.