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How to Set Up and Run a Fashion Label [Paperback]

Toby Meadows
4.1 out of 5 stars  See all reviews (14 customer reviews)

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How to Set up & Run a Fashion Label How to Set up & Run a Fashion Label 4.7 out of 5 stars (10)
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Book Description

6 April 2009
It doesnât matter how talented a designer you are, if you are going to run a successful fashion business you also need to know about everything from marketing and PR, to manufacturing your collection and knowing where to find the money to finance it all. Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyse yourself, your market and your product, the book will show you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse. Designed for those about to graduate from fashion design and business studies courses, the book will also be of interest to those wishing to work for smaller fashion labels or gain an insight into how labels work.

Product details

  • Paperback: 176 pages
  • Publisher: Laurence King (6 April 2009)
  • Language: English
  • ISBN-10: 1856695751
  • ISBN-13: 978-1856695756
  • Product Dimensions: 24.9 x 17.5 x 2 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: 118,718 in Books (See Top 100 in Books)

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Customer Reviews

4.1 out of 5 stars
4.1 out of 5 stars
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Very helpful step by step guide 4 Mar 2011
This guide gives you step by step instructions on how to set up your clothing label. Whether you intend on starting a small handmade business in your own home or a designer label with multiple employees it gives you all the practical and legal advice to get you thinking along the right lines. From a who's who in the supply chain to legalities on finding a studio or shop, insurance and how to interview new employees plus lots lots more. Plus the book explains the two main processes of selling: wholesale (to existing shops) or setting up your own shop. I like the way that the book assumes that like most label start ups, money is scarce and continually reminds you of how to not waste money.

Keep in mind that this a book printed in the UK so it gives advice for UK business structures and legalities. Nevertheless, even if you are setting up business abroad (which I am) it gives you a good map of the professional processes of the fashion industry in the entire northern hemisphere.

Thanks Mr. Meadows for an easy to read and, most importantly, unpretentious guide.
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5 of 5 people found the following review helpful
4.0 out of 5 stars Decent Book on The Subject 27 Dec 2010
By MartyN
Format:Paperback|Verified Purchase
This is a good book for any beginners who need an overview of what is needed to start a fashion label. It gives good business insight and makes everything clear and understandable.

However, this is definitely only a starting point and I would thoroughly recommend further reading on many of the subjects covered in the book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great book for start ups fashion labels 12 Mar 2011
Everybody who intends to follow the line of creating a fashion label should have it!
but is mainly for UK based designers, that could be the downside fo rthe rest...but still quite useful for other countries to learn how it works here
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8 of 10 people found the following review helpful
5.0 out of 5 stars Excellent book for my girlfriend! 12 Jan 2010
I purchased this as a gift for my girlfriend who is very much into fashion.
I had a quick flick through it, and soon found myself reading a few chapters.
Being into business myself, this was good to see tips for an industry I personally wouldnt have considered entering.
Its great for beginners who dont know where to start (and find the internet takes forever to come up with decent results) - this book ties everything together nicely and, for someone like my girlfriend, can help teach her a lot about the 'business side' as opposed to the 'fashion designing side' - she now knows different types of businesses, difference between net and gross profit, revenue etc.
A good starting point that will help many on the way to starting their own fashion label!
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19 of 25 people found the following review helpful
1.0 out of 5 stars Incomplete Picture of the Fashion Business 7 Jan 2010
I had high hopes when I bought this book, but it is a very incomplete picture of the fashion business. It looks like it was put together from different sources, and lacks the necessary information that would help me build a fashion business. What are some of the pitfalls, and what do I need to be careful about? Who are the main industry insiders? What makes a fashion business succeed or not? These are some of the questions that the book fails to answer.

It is only OK.
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1.0 out of 5 stars Very annoyed 4 Jan 2014
Format:Paperback|Verified Purchase
Ordered this item as a NEW product rather than used as a Christmas present . It arrived dog eared and marked on the cover and some of the pages were marked and one even had a faint stain on that looked like make-up (possibly lipstick). I would have liked to return it but there was no delivery note and it was too late to get a replacement in time for Christmas. Very disappointed and I feel duped. DO NOT BUY FROM THIS SELLER IF YOU WANT A QUALITY PRODUCT.
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An indespensible Bible for anyone looking to launch a fashion label, this book also serves as a useful introduction for anyone looking to work with designers or labels in any capacity.

Meadows provides a no-nonsense, straightforward introduction to all aspects of the fashion business - business being the operative word as he launches the introduction with the crucial percentage split: "Running a successful fashion label requires around 90% business acumen and only about 10% artistic ability."

Covering everything from legal, branding, and supply chain to marketing, sales strategies and building your team, it's a mandatory introduction to fashion as a business.
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