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How to Set up an Online Business 2nd edition [Kindle Edition]

PC Pro (Author)
4.8 out of 5 stars  See all reviews (8 customer reviews) |
Digital List Price: £5.14 What's this?
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Review

Absolutely everything you need to know to enable you to organise and set up your own online business. There are few people in business today who don't have a web presence - even if you're not selling online, people need to know about you, and this excellent book covers everything, from website design to adding a shopping basket to your website. Written in the clearest, most concise terms, and illustrated perfectly, this is an essential guide for anyone thinking of starting up an online business. --Books Monthly

Product Description

Set up your own digital business and turn your ideas into cash!

Planning a digital empire? This new and expanded MagBook contains everything you need to know to make money on the internet! Proving you don't need to be an IT expert to launch an online business, this MagBook from the experts at PC Pro magazine provides all the advice you need to attract and maintain customers online - making it the definitive guide to developing a profitable web business.

Guiding you through every stage of business development - right from the initial planning of your business right through to marketing and maintaining customers, you'll learn how to understand and approach your market, deal with your competition, use the internet to your advantage, and set up an effective website, regardless of your technical ability; all without breaking the bank. Order your copy today and take your first steps to becoming a digital entrepreneur!
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Most Helpful Customer Reviews
20 of 20 people found the following review helpful
Format:Paperback
What I particularly liked about this was how clearly it was laid out, how easy to read it was and the many step-by-step screen shots included.

This isn't an academic text book but a real, hands-on practical guide to actually doing it, and the content's layout was great so its easy to see what a section covers so that you can decide if you want to read it now or leave it til later.

I focused on section 3 - Marketing and found the advice to be sound and up to date. Its all logically laid out and clearly explained in a step-by-step manner with lots of screen shots so that really anyone could do it.

I didn't agree with everything, e.g. his simplification of Google's 'quality score' which, despite Google's "Don't be evil" company motto is not as innocent as is portrayed in the book [though to be fair to the author, probably no one outside Google knows the real algorithm]

I'd say that serious businesses should consider getting professional help with running their ADwords campaigns though unless they want to invest serious time into learning this black art.

So, YES YOU CAN do it yourself and this guide really will help you to do it. [you'll never know if you don't try]
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12 of 13 people found the following review helpful
Format:Paperback
My website - I publish my own walks & local interest books - has been bumbling along for over a decade now and is in urgent need of a springclean, so I couldn't resist this step by step guide when I spotted it in Smiths; it's full of useful advice, updates to my decade-old html habits, insight, humour and common sense.

It's exactly what I needed at this stage. When the author describes some of the pitfalls of turning something you love doing into a business I found myself thinking 'Hmm, I'm afraid that's me!' It's given me an opportunity to see my business as a customer might, or as business advisor might see it (I'd soon be laughed back down the staircase if I ever had to explain my business plan to the `Dragon's Den' team). Reading this has made me re-examine my habitual way of running the business and has taken me through aspects that I'd never got around to giving some thought to.

As a Yorkshireman, I would take some convincing that Google Adwords could benefit me but I'm glad of the attempt here to describe its Byzantine workings. It's the cornerstone of the plan suggested in this guide but although the price per click might be reasonable, a potential cost of £5 per completed sale makes no sense to me selling booklets that are mostly under a fiver. But, thanks to this guide, I've a good idea what it's all about and I could come back to it in the future.

There are suggestions for stacks of stuff here that you can incorporate into your website for free. I'd never come across WordPress but I've now got that online and it's a great deal quicker for the blog section of my site than the old version of DreamWeaver I regularly use, plus I'm gradually realising how useful all the extras, notably the comments, can be in engaging an audience and assessing reaction to ideas.

I need to riffle back through the guide and make myself a `to do' list including Amazon marketplace, eBay shop, Google stats, page design etc. I enjoyed doing the VIA Signature Strengths questionnaire, suggested at the start of the guide; that gave me a bit of a boost but I'm still not convinced by the author's advice that what every online businessman really needs is a little West Highland Terrier!
But this guide really hit the spot for me, so it's earned its 5 star rating.
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3 of 3 people found the following review helpful
Clear and concise 19 May 2011
Format:Paperback|Amazon Verified Purchase
Book was full of useful tips and information - not an exhaustive work, but an excellent starting point for anyone wanting or thinking of setting up an online business.
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Popular Highlights

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&quote;
For further inspiration, try the survey at www.authentichappiness.sas.upenn.edu. &quote;
Highlighted by 13 Kindle users
&quote;
As a general rule of thumb, you should be looking for an income of between £25 and £100 per customer per year. Why? Because its almost always a mistake to try to occupy the low end of any market and compete on price alone. &quote;
Highlighted by 10 Kindle users
&quote;
In very round terms, you want between 15,000 and 30,000 searches across your keywords if youre advertising in the UK, and 50,000 to 75,000 if youre advertising in the UK and US. Clearly, this depends on your specific product and its price level, but youre unlikely to want to bother with a product that generates 100 searches a month;  equally, a market that gets a million searches is probably too big for you. &quote;
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