This is a well written overview of the copywriting business. It is written by a UK author and so is relevant to UK markets. I think there is a lot of sound advice and it is certainly worth a place on the book shelf of people trying to set up a copywriting business. However, where I feel the book is not so good, hence the 3 stars, is where it goes into topics that are not so much the preserve of copywriting. The later chapters of the book such as writing for magazines and newspapers, tend to skim over topics with broad generalizations and not much detail. Although the author says that some topics are not his particular areas of expertise, this is a shame as it lets an otherwise solid book down somewhat.