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How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts [Kindle Edition]

David Ropeik
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works


Do you worry more about radiation from nuclear power or from the sun?

Are you more afraid of getting cancer than heart disease?

Are you safer talking on your cell phone or using a hands-free device when you drive?

Do you think global warming is a serious threat to your health?


International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear—too much or too little. It brings into focus the danger of The Perception Gap: when our fears don’t match the facts, and we make choices that create additional risks.

This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.


Product Description


7/10 [Ropeik's] book explains how [we are lead] to make mistakes when assessing risk... including lots of entertaining quizzes. --BA Business Life, July 2010

About the Author

David Ropeik is an international consultant and widely sought-after public speaker on risk perception and risk communication. Ropeik is an instructor at the Harvard University Extension School's Environmental Management Program and taught risk perception and risk communication at Harvard School of Public Heath (2000-2006). He was a commentator on risk for NPR Morning Edition program and has been a guest host for NPR's “The Connection.” He has written articles about risk perception for The New York Times, The Washington Post, USA Today, LA Times, and The Boston Globe, and Nova among others.

Product details

  • Format: Kindle Edition
  • File Size: 729 KB
  • Print Length: 305 pages
  • Page Numbers Source ISBN: 0071629696
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (8 Feb. 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003O86EZK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #447,039 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
1 of 3 people found the following review helpful
5.0 out of 5 stars Useful book 19 Jan. 2011
By Jan
This book describe how deal with risk and more important perceive risks. It distinghuishes between 'system 1' and 'system 2' types of thinking. System 1 is about our amygdala, which kicks in when we perceive danger. It completes shut down the rest of the brain, preparing to react swiftly. Nice, when you see snakes but it doesn't warn you about long-term risks. System 2 is the rational approach to risks.
David Ropeik doesn't introduce the following way of doing risk analysis; he discusses how we as humans handle risks and more importantly gives clues to come to a beter risk understanding.
Though it might be a bit disappointing; no flashy methods here, but things we already know: be informed, think for yourself etc. On the other: we should expect 'silver bullets' here; there are none.
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Most Helpful Customer Reviews on (beta) 3.5 out of 5 stars  20 reviews
28 of 29 people found the following review helpful
4.0 out of 5 stars Your gut isn't always right, how to make safer choices 10 Jan. 2011
By Jaylia3 - Published on
React fast, think later. According to the scientific research Ropeik cites in this useful book, human brains are designed to respond quickly to perceived danger, before there's time to rationally consider what the real risks of the situation are. What served us well in the age of the saber tooth tiger is not as useful for making informed decisions in the modern world, plus all those fight, flight or freeze chemicals streaming through our nervous system create their own health risk. The heart of this book for me is the second and third chapters which describe the natural biases, mental shortcuts and risk factors that can lead to making counterproductive--even deadly--choices in an effort to avoid danger, choices like driving after 9/11 because it felt safer than flying though it instead caused a spike in highway fatalities.

I read much of this same material in Daniel Gardner's book The Science of Fear. The difference between the two books is that How Risky is It, Really is designed to be a personal guide for evaluating decisions. For that it is very effective, but by its later chapters the material has gotten repetitive. The Science of Fear is not as easily used as a daily guide but its scope is broader and deeper and it concerns itself more with implications for the future and for society as a whole.
13 of 13 people found the following review helpful
5.0 out of 5 stars Lively analysis of the misperception of risks 5 Jun. 2011
By David J. Aldous - Published on
Format:Hardcover|Verified Purchase
This book focuses on the psychology of how we perceive risk, complementing an earlier book Risk: A Practical Guide for Deciding What's Really Safe and What's Really Dangerous in the World Around You giving hard data on what is actually risky. The author, who lectures on risk communication, knows how to hold an audience's attention, and succeeds admirably in conveying serious content in popular style and language. To me, the central feature is a list of 13 factors which can make a risk seem more threatening or less threatening than it really is (Trust; Risk vs benefit; Control; Choice; Natural vs human-made; Pain and suffering; Uncertainty; Catastrophic vs chronic; Can it happen to me? New vs familiar? Risks to children; Personification; Fairness). Also noteworthy is his discussion of the role of the media in making the world seem scarier than it really is -- a well-informed discussion, because the author worked as a TV reporter for 20+ years.

The book points out how the "perception gap" can be harmful: individuals continue risky behavior unaware, while over-worrying about the
wrong things; public policy is shaped by self-interested or ideological pressure groups, or by public opinion driven by scaremongering media.
There are suggestions for you as an individual on how to identify and counteract these psychological risk factors. The book concludes with a
discussion of the public policy aspect of risk communication. It is hopeless to try to impose some purely rational cost-benefit analysis on
the public, rather one should start by taking these predictable psychological factors into account.

All these points are discussed via entertaining real examples. So the book deserves 5 stars for significant interesting content not readily
found elsewhere. My only quibble is that the people who will read this book are probably those predisposed to rational analysis, not the ones who might benefit most.
13 of 17 people found the following review helpful
5.0 out of 5 stars Provocative resource for professionals, students, and consumers 7 Mar. 2010
By Beth N. Peshkin - Published on
In his second seminal book on the topic, David Ropeik takes the reader on an in depth and insightful journey into the science and psychology of risk. The book is well referenced and provides plenty of factual information to satisfy scholarly curiosity, but it also provides very human, surprising, and entertaining anecdotes to shed light on how and why people perceive risk the way they do, and how that influences subsequent choices. Interested readers can take several quizzes throughout the book which personalize several of the points. As a health professional and educator, I found this book helped me to more fully understand how patients may perceive risk, how I can assess their perceptions, and how I can discuss and elicit their thoughts about risk to optimize informed decision-making. The book is also useful for students in a variety of disciplines ranging from communications to health policy. I highly recommend this book and believe it will have a provocative effect on how readers interpret, communicate, and act upon information thereafter.
12 of 16 people found the following review helpful
5.0 out of 5 stars A Handbook for Living Intelligently 12 Mar. 2010
By Amanda R. - Published on
To thrive in the modern world, what we need most often is a filter--a way to sort through the noise around us and figure out (quickly) what matters. What is worth worrying about? Kidnapping or cancer? Floods or fire? Pesticides or growth hormones? Mercury in seafood or terrorism on trains?

David Ropeik's new book draws on psychology, neuroscience and very specific, real-world examples to help us build good, strong filters. It is easy to read, thorough and engaging. HOW RISKY IS IT, REALLY? should be on the desk of anyone who invests money, raises children, watches TV news--or aspires to find peace and sanity in a confusing world.
2 of 2 people found the following review helpful
5.0 out of 5 stars Updated understanding of how we decide about uncertainty 16 July 2010
By LarryP - Published on
Format:Hardcover|Verified Purchase
David Ropeik brings together a very well designed and balanced approach to the interplay of reason and emotion in both our personal and social decisions. The old myth that reason and facts should drive out emotion in our decision making is offically dead. His 13 factors that impact our sesnse of threats is a great self-learning guide. This is required reading for any scieince communication major as well as any professional who is frustrated at the inability of the public to "get it right" about risk.
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