Product Description
Family owned, fiercely independent and proudly Maverick, Timpson is a remarkable survivor on the high street. For nearly 140 years, the company has either made, sold or repaired shoes. Today, it's a cobbler, key cutter, engraver and watch repairer - and the only significant blue-collar service shop chain in the country. Why has it lasted? What explains its current success? And, most importantly, what does it need to do to ensure its future prosperity? To answer these questions, chairman John Timpson sets off on a searching journey around the company that he loves, to learn from the people who make it work. Often controversial, always packed with common sense, How to Ride a Giraffe combines fascinating business history with powerful insights into a remarkable family enterprise.