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Product Description
Planning and executing corporate strategy is where the rubber meets the road. Companies that plan and execute their strategy will thrive in the marketplace. Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when the marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework the reader can use to design and implement a strategy and strengthen the corporation’s competitive advantage. This is accomplished by enduring buy-in and implementation by every worker, at every level. This book offers a practical approach to implementing any strategy successfully.
From the Inside Flap
How to Plan and Execute Strategy outlines a field-proven framework for
developing and implementing a sound corporate strategy while ensuring
buy-in and implementation by every worker, at every level. Filled with
action-oriented tips, this practical guide shows you how to master this
intricate process, which consists of breaking down problems into manageable
components; making and executing decisions; observing, analyzing, and
learning from the results; and adapting to meet new challenges. You'll
discover:
How to harness the power of strategic learning, thinking, planning, and
action-the four key steps in the strategic management process
Methods for assessing your company's readiness for planning and executing a
strategy
Tips for understanding your business model, the market you serve, and your
competition
Hints for finding people with the right talent, character, and potential to
successfully implement your strategy
Guidelines for preparing an effective business plan and annual plan
How to take an active role in managing change and institutionalize
learning
The process for planning and executing strategy is a never-ending cycle;
constantly changing environments, customers, and competitors require you to
continuously formulate and update your strategy. How to Plan and Execute
Strategy gives you the tools to make your corporate strategy effective,
profitable, and sustainable.
--This text refers to the
Hardcover
edition.
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