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How Photographs are Sold: Stories and Examples of How Fine Art Photographers Sell Their Work Paperback – 13 Feb 2014


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About the Author

Alain Briot is one of today's leading contemporary landscape photographers. Originally from Paris, France, he attended the Academie Nationale des Beaux Arts where he studied drawing and oil painting from 1977 to 1980. Briot then began his study of photography at the American Center in Paris.

After visiting the American Southwest, Briot became enthralled with the artistic potential this landscape afforded and in 1986 he relocated to the U.S. He began his study of photography at Northern Arizona University, earning his Bachelor's Degree in 1990 and his Master's Degree in Visual Communication in 1992.

From 1995 to 2002, Briot lived at Canyon de Chelly, Arizona, in the heart of the Navajo Nation. Living there allowed him to become intimately familiar with Native American arts and culture, which is evident in the frames and matting designs he uses.

Briot's goal is to create the most exciting and beautiful photographs possible. His equipment-be it cameras, software, etc.-is chosen for the ability to make this possible.

Alain Briot is a columnist on the highly respected Luminous Landscape website, and is a popular teacher of photography workshops. He currently lives and works in Phoenix, Arizona with his wife Natalie. Learn more about Alain at www.beautiful-landscape.com.


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Amazon.com: 14 reviews
11 of 12 people found the following review helpful
Very useful book 6 Mar. 2014
By Andrei C. Zamfir - Published on Amazon.com
Format: Paperback Verified Purchase
This book is shorter than Alain's other books. It is also not as detailed as Marketing Fine Art Photography but it does not need to be. It complements it in my opinion.

There is enough new information in this book to make it worth the cost many times over. There are a few marketing and sales tips that if implemented will produce better results. However, to me, the most useful information in this book comes from the featured artists themselves. I was pleasantly surprised of how candid and open their testimonials are. There is no sugar coating here. Making money as an artist is not easy. Making a living entirely from art is extremely hard and many things have to be done right for a long period of time for that to happen. Some do it out of the love of the craft and live on a very thin income. Others generate a supplement to their current income. It is all a matter of who you want to be and how you want your life to look like.

It is doubtful any of the featured artists are as financially successful as Alain. One would be wise (from what I have gathered reading these stories, Alain's other books and listening to his podcasts) to build a fine art photography business based on multiple avenues to sell photographs so one does not have to always be present to sell his/her work. As sales are made and income comes in, use part of it to create passive income from a source entirely separate from photography, such as rental properties. The more passive income comes in, the more time for art and other things. Personally I do not think it is noble nor virtuous to suffer financially when one does not have to and for most, income from art makes the bank account look like a patient having a constant heart attack.

Buy this book and read between the lines, it will provide perspective and renewed focus. What's the point in having a business if it becomes just another job?
8 of 11 people found the following review helpful
Stories about Marketing Photographs 22 Feb. 2014
By Conrad J. Obregon - Published on Amazon.com
Format: Paperback
For most people photography is a way of recording their lives, and is a satisfying activity as such. For some photographers, photography becomes a way to capture their vision of the world, and many of these photographers want to show the world the result. One of the ways to do that is to become a professional photographer and sell prints of one's images. (There are other ways to satisfy this urge to have people look at one's images but they are not the topic of this book.)

Briot has already written an excellent book on this topic, "Marketing Fine Art Photography", and this book is a supplement to that book. The book tells a number of stories, both from Briot's own experience, and from that of other photographers, each of which illustrates a point about the marketing of photographic prints. The stories are quite simple, but the points made are spot on. They range from lessons from a photographer who markets to retailers to advice not to use Flash for a fine arts photography web site. The points are all made quickly and directly. Even taken all together, though, they do not constitute an adequate guide to marketing fine art photographs. For that, one should consult Briot's earlier book.

One should remember that the book is targeted to a specific market for photographs. There is nothing about making better photographs, or selling images for publication. Some of the advice is common sense and other advice can be garnered from "Marketing Fine Art Photography." Still if one is planning to make, or just making, a foray into this field, there probably will be at least one useful tip to make reading the book worthwhile.
2 of 2 people found the following review helpful
Real-world experiences, a must-have if you are selling your photographs 2 May 2014
By Amazon451 - Published on Amazon.com
Format: Paperback Verified Purchase
Alain Briot is truly a master landscape photographer, and his willingness to share his secrets of success is a welcome change from folks who are only technicians and not artists. I have all of his books and several of his Mastery DVD courses, and this book has been needed for years. I've not found another that comes close to the relevancy this demonstrates. Highly recommended!
2 of 2 people found the following review helpful
Good Read 20 May 2014
By Gail Gates - Published on Amazon.com
Format: Paperback Verified Purchase
Photography gets in the blood, but selling those works of art gets tricky. Mr. Briot offers great tips and practical approaches based on his experience. Don't get the book for a literary work, get it because it will help you consider opportunities you may not have thought about.
6 of 8 people found the following review helpful
You will better served by buying "Marketing Fine Art Photography" 29 Mar. 2014
By K. Pickett - Published on Amazon.com
Format: Paperback Verified Purchase
Not one Alain's better books. You will better served by buying "Marketing Fine Art Photography". The book "How Photographs are Sold" can be summed up as : Sell your work by talking about it to potential customers to close the sale. He doesn't really say "how to" do this. The case studies of others are very brief, and will not help you be a better salesperson. They are just there to show you that everyone has their own way selling their work.
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