Wouldn′t it be great if you could always get people to see things your way? Now you can. You won′t go far in business if you can′t bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other person′s standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long–term trust and credibility Philip Hesketh is a full–time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life′s challenges. It′s up to you to use them. How to Persuade and Influence People is a completely revised and updated edition of Life′s a Game So Fix The Odds .
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‘ I liked the tone and pace of the book, and enjoyed reading it…this was an excellent, thorough book, that gave me a lot of food for thought’. (The Bookbagh.co.uk, October, 2010). ‘…Hesketh’s anecdotes give the book a personal edge not normally found in this type of material.’ (B2B Marketing, January 2011). ‘ideal for anyone dealing with people at work, and particularly useful working in sales or customer service’ The Market
From the Publisher
How to Persuade and Influence People is a completely revised and updated edition of Life's a Game So Fix The Odds.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By A. Jones
Format:Paperback
This is a good book and well written. However it is virtually identical to 'Lifes a game so fix the odds' by the same author! Equally surprising it was quoted as an Amazon best seller even before it was in stock! ... so how does that work.
1 of 1 people found the following review helpful
By Anjum Ali
Format:Paperback
I was expecting more focus on negotiation and an open minded viewpoint. There are many points in which the author says 'horrocks' (I know, it is not even a word) to the opinions and behavior of others with an almost childish disdain. The author's tone does not reflect the mentality of a person who states over and over the need to empathize and understand one's fellow man. In that sense, there was a large dissonance within the concept of the book, philosophy and writing.
The focus was on the psychology of salesmanship which for a person negotiating high value projects, was frustrating. The aspects of psychology and the 'sales pitch' made sense after reading the author's biography as his area of study is sales and psychology.
I finished reading the book as no knowledge is ever wasted, though my recommendation is that this book caters to staff that sell products to non-savvy customers. Those with greater experience as buyers, may see through the relatively simple techniques and strategies he presents. The grandiose title promises much more than that, and as my expectations were built up, I ended up quite disappointed (that point I ironically learned from the author and the book).
The focus was on the psychology of salesmanship which for a person negotiating high value projects, was frustrating. The aspects of psychology and the 'sales pitch' made sense after reading the author's biography as his area of study is sales and psychology.
I finished reading the book as no knowledge is ever wasted, though my recommendation is that this book caters to staff that sell products to non-savvy customers. Those with greater experience as buyers, may see through the relatively simple techniques and strategies he presents. The grandiose title promises much more than that, and as my expectations were built up, I ended up quite disappointed (that point I ironically learned from the author and the book).
1 of 1 people found the following review helpful
By Reader
Format:Paperback
This is a great book to consume and digest over a week or so. Excellent anecdotes that illustrate Hesketh's points, and a number of tips I am already using in everyday life at the office. Thoroughly recommended, as the cover quote says, it does exactly what it says on the cover.
Most Recent Customer Reviews
5.0 out of 5 stars
Pleasant surprise
I have bought the book on a Friend recommendation mainly driven by negotiation technique that she has learned on the book and worked in real life. Read more
Published 9 months ago by Patricia
4.0 out of 5 stars
Getting what you want from other people.
Trying to get other people round to your way of thinking can be a challenge at times.
This book gives you tools to win people round to your point of view. Read more
This book gives you tools to win people round to your point of view. Read more
Published 20 months ago by Gordon Ross
5.0 out of 5 stars
This is a GREAT book. Fully recommended.
This is a great book. I fully recommend it. If you want a genuine and honest book on how to influence, then buy this book. If you are in sales, then you must buy. Read more
Published on 19 Nov 2010 by Photographer
5.0 out of 5 stars
Exceeds Expectations!
The first half of this book will give you many fantastic ideas for persuading and influencing, and can be directly related to any of your experiences or activities. Read more
Published on 2 Nov 2010 by Yardley
5.0 out of 5 stars
A modern classic that's a must read for all those involved in...
If you are in a position where you need to influence and persuade others then this book is a must read. Read more
Published on 19 Oct 2010 by David Sealey
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