- Unknown Binding
- Publisher: Author (1980)
- Language English
- ASIN: B001OTP4HA
- Average Customer Review: 4.3 out of 5 stars See all reviews (19 customer reviews)
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First Sentence
I learned a long time ago that selling is the highest paid hard work-and the lowest paid easy work-that I could find. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
I learned a long time ago that selling is the highest paid hard work-and the lowest paid easy work-that I could find. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
9 of 10 people found the following review helpful
Format:Paperback
This is a book i first read a few years ago. It gives you a good grounding in some of the basic techniques and provides and idea of where to go if you are setting out on the road to sales success.
A lot of the techniques are dated now but it is suprising how many people don't use many of them or are unaware of these techniques, especially here in the uk.
There are other books that are more customer focused that will add significantly to the knowledge gained from this particular title but you have to start somewhere. Learn the techniques in this book and you will have a skills set to build upon. I would find this book more suited to salespeople in door to door or direct sales environments rather than account management. However i think there are still good ideas to be gleaned for all. If you are in credit card, gas/electric, or home improvement sales then this really is a must for you book shelf.
8 of 9 people found the following review helpful
Format:Paperback
This book may date from the 80's but I still read it at least once a year and the techniques learnt from it have increased my sales success exponentially. Can't recommend it highly enough!
2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
There is only one book I can say has changed my life and this is it.
The techniques, the attitudes and the whole selling ethos are in there. At the beginning of the book there are stories about people who learnt true selling practices and went on to become successful, and I remember really wanting to be like those people. So I read the book a few times, adopted every lesson and dumped my preconceptions in favour of Tom Hopkins view of what selling is all about. I started selling; started earning good money and haven't really looked back since. I still re-read parts of this book to remind myself what made me successful.
If you're in sales this is worth the money 100,000 over. Yes it is cheesy and the language is dated, but the results are very real... and you will enjoy the cheesy prestige and the cheesy money that comes with success.
The techniques, the attitudes and the whole selling ethos are in there. At the beginning of the book there are stories about people who learnt true selling practices and went on to become successful, and I remember really wanting to be like those people. So I read the book a few times, adopted every lesson and dumped my preconceptions in favour of Tom Hopkins view of what selling is all about. I started selling; started earning good money and haven't really looked back since. I still re-read parts of this book to remind myself what made me successful.
If you're in sales this is worth the money 100,000 over. Yes it is cheesy and the language is dated, but the results are very real... and you will enjoy the cheesy prestige and the cheesy money that comes with success.
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Most Recent Customer Reviews
Classic book that if appiled will bring you success in sales
This is in my view the most useful sales guide you will ever need. I've read it over twenty time and applied it in various sales situations e.g. Read more
Published 17 days ago by Kieran Sidhu
Selling is a gift
One of those really dated books, that isn't really dated at all. The language and setting is amusing almost; but the ideas are rock solid. Read more
Published 7 months ago by Peter W. Burden
Good Service
Received good, prompt service and the book was in good condition.
Thanks,
Rob Timms
Thanks,
Rob Timms
Published 23 months ago by riera
How to Sell
I bought How to Master the Art of Selling when it was published in paperback in the 1980's. If you are new to sales and want to be successful this is a good primer. Read more
Published 23 months ago by M. A. Ramos
Selling Art
Yet to finish reading this. Some of the passages make me cringe, but the advice is first class.
Published on 19 Jan 2010 by G. Evans
A must read for anyone in the profession of selling
Quite simply if you want to achieve or progress your sales career then read this book. I was astonished to read some poor and lukewarm reviews. Read more
Published on 28 Mar 2009 by Mr Closer
A Peculiar Antidote to Death of a Salesman
I studied Arthur Miller's Death of a Salesman in my youth. Now I'm a small businessman, and I see the issues from a different perspective. Tom is a genial teacher. Read more
Published on 13 Nov 2008 by William Cohen
A Great Resource for any Field!
This book is great for any field! I am an engineer by education and experience and continue to use many of the concepts that Hopkins teaches in this book. Read more
Published on 24 July 2008 by C. Clayton
Scripted Sales Techniques - Great For Learning!
Tom Hopkins has a number of products for sales training and this is a revised edition of his book produced some time ago. Read more
Published on 28 Sep 2005 by RichL
If this is cheese it tastes real good
Ok there are some arm bending type techniques in the book but there are much more positive lessons in this book than negative. Read more
Published on 10 Sep 2005 by M. P. D. Wheatley
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