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Product Description
Product Description
Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. His methods emphasize the need to escape from a fear of failure. His techniques have all been tried and tested on the firing line of sales work and are positive and practical. His book reveals how selling can become not just a job but a way of life that leads to greater success, greater satisfaction and greater happiness.
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful:
5.0 out of 5 stars
Easily the best selling book I've ever read!,
By Norm (UK) - See all my reviews
This review is from: How to Master the Art of Selling (Paperback)
This book may date from the 80's but I still read it at least once a year and the techniques learnt from it have increased my sales success exponentially. Can't recommend it highly enough!
8 of 9 people found the following review helpful:
3.0 out of 5 stars
Good starting point but dated,
By A Customer
This review is from: How to Master the Art of Selling (Paperback)
This is a book i first read a few years ago. It gives you a good grounding in some of the basic techniques and provides and idea of where to go if you are setting out on the road to sales success.A lot of the techniques are dated now but it is suprising how many people don't use many of them or are unaware of these techniques, especially here in the uk. There are other books that are more customer focused that will add significantly to the knowledge gained from this particular title but you have to start somewhere. Learn the techniques in this book and you will have a skills set to build upon. I would find this book more suited to salespeople in door to door or direct sales environments rather than account management. However i think there are still good ideas to be gleaned for all. If you are in credit card, gas/electric, or home improvement sales then this really is a must for you book shelf.
19 of 22 people found the following review helpful:
1.0 out of 5 stars
Pure cheese! Sales patter from the 70's,
By A Customer
This review is from: How to Master the Art of Selling (Paperback)
This book is a waste of money - if you have seen films like "The Tin Men" which portrays door-to-door salesmen of the 1950's you will be familiar with the sort of closing techniques this book offers. There are some real classic sales wheezes which are familiar to everybody but knowbody would dare use today e.g. on a cold call:"I'll be in your area this afternoon, would 2.00p.m. or 3.00p.m. be better for you?"....this is surely the kind of behaviour which has caused the increase in violence in the U.S. over the last 50 years! Please note that this book was originally published in 1980, and it shows. At the same time as buying this from Amazon I bought "Customer Centred Selling" which is very good if you are selling significant items (cars, software, computers etc.) and altogether alot more practical.
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