How to Master the Art of Selling: Amazon.co.uk: Tom Hopkins: Books

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14 Reviews

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4.1 out of 5 stars (14 customer reviews)

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6 of 6 people found the following review helpful:

3.0 out of 5 stars Good starting point but dated, 10 May 2002

By A Customer

This review is from: How to Master the Art of Selling (Paperback)

This is a book i first read a few years ago. It gives you a good grounding in some of the basic techniques and provides and idea of where to go if you are setting out on the road to sales success.

A lot of the techniques are dated now but it is suprising how many people don't use many of them or are unaware of these techniques, especially here in the uk.

There are other books that are more customer focused that will add significantly to the knowledge gained from this particular title but you have to start somewhere. Learn the techniques in this book and you will have a skills set to build upon. I would find this book more suited to salespeople in door to door or direct sales environments rather than account management. However i think there are still good ideas to be gleaned for all. If you are in credit card, gas/electric, or home improvement sales then this really is a must for you book shelf.

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18 of 20 people found the following review helpful:

1.0 out of 5 stars Pure cheese! Sales patter from the 70's, 20 Mar 2002

By A Customer

This review is from: How to Master the Art of Selling (Paperback)

This book is a waste of money - if you have seen films like "The Tin Men" which portrays door-to-door salesmen of the 1950's you will be familiar with the sort of closing techniques this book offers. There are some real classic sales wheezes which are familiar to everybody but knowbody would dare use today e.g. on a cold call:"I'll be in your area this afternoon, would 2.00p.m. or 3.00p.m. be better for you?"....this is surely the kind of behaviour which has caused the increase in violence in the U.S. over the last 50 years!

Please note that this book was originally published in 1980, and it shows.

At the same time as buying this from Amazon I bought "Customer Centred Selling" which is very good if you are selling significant items (cars, software, computers etc.) and altogether alot more practical.

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6 of 7 people found the following review helpful:

5.0 out of 5 stars Easily the best selling book I've ever read!, 22 Aug 2003

By	Norm (UK) - See all my reviews

This review is from: How to Master the Art of Selling (Paperback)

This book may date from the 80's but I still read it at least once a year and the techniques learnt from it have increased my sales success exponentially. Can't recommend it highly enough!

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Most Recent Customer Reviews

5.0 out of 5 stars How to Master the Art of Selling
There is only one book I can say has changed my life and this is it.

The techniques, the attitudes and the whole selling ethos are in there. Read more

Published 1 month ago by Hugh F. McDaniel

5.0 out of 5 stars A must read for anyone in the profession of selling
Quite simply if you want to achieve or progress your sales career then read this book. I was astonished to read some poor and lukewarm reviews. Read more

Published 3 months ago by Mr Closer

3.0 out of 5 stars A Peculiar Antidote to Death of a Salesman
I studied Arthur Miller's Death of a Salesman in my youth. Now I'm a small businessman, and I see the issues from a different perspective. Tom is a genial teacher. Read more

Published 7 months ago by William Cohen

5.0 out of 5 stars A Great Resource for any Field!
This book is great for any field! I am an engineer by education and experience and continue to use many of the concepts that Hopkins teaches in this book. Read more

Published 11 months ago by C. Clayton

4.0 out of 5 stars Scripted Sales Techniques - Great For Learning!
Tom Hopkins has a number of products for sales training and this is a revised edition of his book produced some time ago. Read more

Published on 28 Sep 2005 by riad135

4.0 out of 5 stars If this is cheese it tastes real good
Ok there are some arm bending type techniques in the book but there are much more positive lessons in this book than negative. Read more

Published on 11 Sep 2005 by M. P. D. Wheatley

3.0 out of 5 stars Good starting point but dated
This is a book i first read a few years ago. It gives you a good grounding in some of the basic techniques and provides and idea of where to go if you are setting out on the road... Read more

Published on 10 May 2002

5.0 out of 5 stars Essential reading
I can't count how many times I've read this book and each time I do, I discover that I still have a long way to go. Read more

Published on 29 Jun 2001

5.0 out of 5 stars This is the best detailed guide to selling I have read
I was given a copy of How to Master the Art of selling by the best salesman I have ever worked with. I loved it. Read more

Published on 29 Mar 2001 by jake.king@abraxas.co.uk

5.0 out of 5 stars As simple as it may be, the title says it all
This book doesn't exactly teach you how to sell by spoonfeed, but it teaches you to care for the customer and to not throw negatives into your sales technique. Read more

Published on 17 Sep 1999

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