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How To Market And Manage An Accounting Firm
 
 

How To Market And Manage An Accounting Firm [Kindle Edition]

Romeo Richards
5.0 out of 5 stars  See all reviews (10 customer reviews)

Kindle Price: £6.41 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

Dear Friend,
In 2008, my business ran into trouble. Staring at the abyss, just one payment away from bankruptcy, I contacted my accountant.
I remember being sat at his reception, scared and completely despondent as I waited for him to call me in.
I resembled the guys about to face the electric chair in the movies.
When I explained situation, he shook his head as if to say you are toast.
He advised that I closed shop and start afresh.
For me the idea of closing down my business without a fight was something I was unwilling to accept.
I went to my two closest friends for advice…one a professor and the other an entrepreneur.
My professor friend advised that I followed the advice of my accountant, while my entrepreneur friend told me to not even give it a thought.
I still remember my entrepreneur friend telling me: “Romeo accountants are really great with figures, but when it comes to business, they leave a lot to be desired”.
“How many successful accounting firms do you know”?
“You see Romeo, if you want to calculate your expenditures, you can go to your accountant. However, when it comes to management and business growth, you want to be contacting a business consultant”.
He was the one who exposed me to the difference between professionalism and business.
There is a different between the profession of accounting and the business of accounting.
The profession of accounting is the deliverables: creating profit and loss statement, completing end of year account or performing audit on behalf of your client.
The business of accounting on the other hand is about three functions:
• Operations: the deliverables
• Marketing: attracting and retaining clients
• Finance: knowing your numbers
Because most accountants are trained in the profession of accounting, even when they establish their own accounting firms, they tend to ignore the other aspects of running their firms.
Like accounting, business is a profession. Obtaining a CPA does not automatically qualify you to run an accounting business.
Just recognising this simple fact will save lots of entrepreneur accountants the agony of working for less than the minimum wage.
There are known and reliable principles for accounting firm business growth that when deployed properly in a practical way, can attract truckload of potential clients to your firm.
Those principles are the focus of:How To Effectively Market and Manage An Accounting Firm
Your will learn:
The Accounting Firm Business Growth Process
The three step accounting firm business growth process:
• Generating new client
• Increasing the volume per transaction
• Increasing the frequency with which those clients hire you


The Client Attraction Process
The three step effective client attraction process:
• Crafting an effective marketing message
• Identifying the right target market
• Selecting the right media through which to channel your marketing message

What You Must Know About Your Accounting Firm Marketing
The ultimate key to accounting firm marketing:
• Psychology
• Mathematics
The skill that brought you out of Egypt cannot take you to the Promise Land.
You cannot succeed as an entrepreneur accountant with the skillset of an employee or with a CPA.
Learn the requisite skills and the process of growing your accounting firm from: How To Effectively Market And Manage An Accounting Firm.
This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked.

Your friend

Romeo
P.S. As appreciation for buying my book, you are entitled to free 45 minutes consultation with me. To take advantage of this, please email:info@theprofitexperts.co.uk or call +447865049508
P.S.S. Meanwhile you could also get the Accounting Firm Business Growth Blueprint by clicking on this link: http://www.amazon.co.uk/gp/product/B00EV3A4SA

Product details

  • Format: Kindle Edition
  • File Size: 1123 KB
  • Print Length: 269 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0090OON96
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: #579,176 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
5.0 out of 5 stars Extremely useful book! 4 Sep 2012
Format:Kindle Edition
Really possesses the most cutting edge accounting firm management and marketing strategies which every accounting firm needs to apply. Particularly like the frameworks created by the author making it easy to comprehend each topic. Formatted really well too so even more easy to take in. Thank you!
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By jenny31
Format:Kindle Edition
"How to Market and Manage an Accounting Firm" is packed full of useful information. The author covers every topic that business owners need to analyze and consider when working to grow their business. This book covers everything including the commonalities of successful businesses; the specific functions of a business model; the Blue Ocean strategy (the untapped marketing space where businesses want to be); finding `A Talent'; creating a balance between taking care of yourself and growing your business; looking at gap analysis; looking at the theory of constraint; the importance of succession planning; transforming to a 21st century business by using age old methods; and steps to follow when hiring a partner.

The author leaves no stone unturned in this book. This is the type of book a business owner wants to keep close by for constant reference. "How to Market and Manage an Accounting Firm" is definitely a must read for everyone looking to successfully grow their accounting firm.
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5.0 out of 5 stars Great Ideas for those who need it 31 Aug 2012
Format:Kindle Edition|Verified Purchase
As someone who thinks he knows a bit about accounting but on occasion feels woefully uninformed, this book is exactly what I was looking for. It is interesting, readable, witty in places and pitched at just the right level - being informative without being patronising. Most importantly it covers all those crucial topics I kind of thought I knew about but didn't really, and occasionally ended up feeling slightly clueless in conversations whilst others waxed lyrical about crunches, markets and all the `isms' (insert protection, multilateral, capital etc as required).

At last I can properly understand all those slightly baffling accounting phrases that the papers are littered with - stagflation and quantitative easing trip off my tongue. Hurrah! And most importantly I can now play those irritating conversationalists who pretend they know stuff at their own game.

Its clear and concise and easy to dip into. I'm very interested but I'm afraid I don't have time to go digging into massive tomes. I know these are big subjects and there is a lot more to read but as an introduction this is just perfect. Thank you Mr Romeo Richards for a refreshing and compelling introduction to a tricky but topical subject!
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5.0 out of 5 stars How to Market And Manage An Accountant Firm 31 Aug 2012
Format:Kindle Edition
Well written book for any area of business. I enjoyed the reference to other successful businesses and how every entrepreneur can learn from their own failures.
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5.0 out of 5 stars A must have!! 31 Aug 2012
By Tony R
Format:Kindle Edition
This book is extremely informative! Very well structured making it easy to navigate throughout, the bite size chapters make it a comfortable read. Credit to the author!
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