How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market [Paperback]

"The bible for book marketers in publishing." "It's wit and wisdom - not to mention its realism - are crucial aids to any writer." "Much more then a guide: it is also an up to date picture of the publishing world today." "It will certainly top our reading lists at Oxford Brookes." Handling & Storage Solution, 30 Nov 2007 "Over the years the books has attracted innumerable compliments for its common-sense and practical information: it has appeared on reading lists everywhere, on the shelves of libraries supporting study in field, and in small firms and departments where publishing and bookselling take place for real" "One reason that the book has continued to do and sell well is that it does what it says on the tin- it offers a great deal of sensible and relevant information that readers really want and need." "Baverstock has updated this practical guide in a way that will appeal to readers not just n the UK but anywhere" Library Review - Aberdeen "A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!" Susannah Bowen, Publishing and Communications programme, The University of Melbourne "The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide." Gian Lombardo, Publisher-in-Residence, Emerson College, USA, and Director, Quale Press "An essential book for every publisher's marketing department." Andrew Welham, Deputy CEO, Octopus Group "An invaluable resource for authors, students and indeed anyone who wants to venture into the writing world." Dr Livi Michael, author and lecturer in Creative Writing "Reinforcing the basics of marketing techniques, and applying them to the book trade, this volume is designed for anyone who wishes to learn how books are marketed." Book News, Library Publication - USA, Spring 2008 "A veritable encyclopaedia of book marketing." "Relevant to such a wide audience. A complete novice could pick this book up and get a tremendous amount out of it[...] and yet it is far from basic." "This useful book would be a valuable addition to the marketing department of any publisher." On Course, Spring 2008 --This text refers to an alternate Paperback edition.

"A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!" --This text refers to an alternate Paperback edition.

"An essential book for every publisher's marketing department." --This text refers to an alternate Paperback edition.

"The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide." --This text refers to an alternate Paperback edition.

Revised and updated, this guide to marketing for book and journal publishers offers practical advice on maximizing sales. This new edition of How to Market Books, in an enlarged format, contains international examples.

"Over the years the book has attracted innumerable compliments for its commonsense and practical information..one reason that the book has continued to do and sell well is that it offers a great deal of sensible and relevant information that readers really want and need."
--This text refers to an alternate Paperback edition.

"..a practical in-depth guide to book marketing..well laid out and easy to read."
--This text refers to an alternate Paperback edition.

"Reinforcing the basics of marketing techniques, and applying them to the book trade, this volume is designed for anyone who wishes to learn how books are marketed." --This text refers to an alternate Paperback edition.

"A veritable encyclopaedia of book marketing..this useful book would be a valuable addition to the marketing department of any publishers."
--This text refers to an alternate Paperback edition.

"A wealth of marketing wisdom."
--This text refers to an alternate Paperback edition.

Revised and updated, this guide to marketing for book and journal publishers offers practical advice on maximizing sales. This new edition of , in an enlarged format, contains international examples.

A book on marketing that is truly easy to understand.
I started work in publishing and felt I spent much of my time reinventing the wheel. I would work out how to do something only to subsequently find that a process already existed, just that I had not been told about it. I decided to write a manual that would cover all the processes I wish I had known about from day one. I've revised it three times since original publication so it hopefully remains completely up to date. Redoing the book every two or three years gives me a wonderful overview of the publishing industry and what's happening - I still find the whole business fascinating.

Alison Baverstock began her career in publishing and now runs a marketing consultancy. She is also a Senior Lecturer within the Business School of Kingston University, where she helped set up the MA in Publishing Studies. The author of 15 books, she regularly gives seminars at universities teaching Publishing Studies and teaches a module on marketing for writers as part of Kingston's MA in Creative Writing. She has given guest lectures on marketing in publishing all over the world. Find out more at www.alisonbaverstock.com