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Product Description
Shelia Lambie, senior lecturer in marketing at the Oxford International Centre for Publishing Studies
Review
“a great teaching aid – it covers what my students need to know and is written in such a lively style that they want to read it!”
susannah bowen, publishing and communications programme, the university of melbourne
“the most comprehensive and useful tome on book marketing available. it is an indispensable teaching tool and guide.”
gian lombardo, publisher-in-residence, emerson college, usa, and director, quale press
“an essential book for every publisher’s marketing department.”
andrew welham, deputy ceo, octopus group
“an invaluable resource for authors, students and indeed anyone who wants to venture into the writing world.”
dr livi michael, author and lecturer in creative writing
“reinforcing the basics of marketing techniques, and applying them to the book trade, this volume is designed for anyone who wishes to learn how books are marketed.”
book news, library publication – usa, spring 2008
“a veritable encyclopaedia of book marketing.”
“relevant to such a wide audience. a complete novice could pick this book up and get a tremendous amount out of it[…] and yet it is far from basic.”
“this useful book would be a valuable addition to the marketing department of any publisher.”
on course, spring 2008
"the bible for book marketers in publishing."
"it’s wit and wisdom – not to mention its realism – are crucial aids to any writer."
"much more then a guide: it is also an up to date picture of the publishing world today."
"it will certainly top our reading lists at oxford brookes."
handling & storage solution, 30 nov 2007
"over the years the books has attracted innumerable compliments for its common-sense and practical information: it has appeared on reading lists everywhere, on the shelves of libraries supporting study in field, and in small firms and departments where publishing and bookselling take place for real"
"one reason that the book has continued to do and sell well is that it does what it says on the tin- it offers a great deal of sensible and relevant information that readers really want and need."
"baverstock has updated this practical guide in a way that will appeal to readers not just n the uk but anywhere" library review – aberdeen
Publishing today is driven by marketing. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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