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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market [Paperback]

Alison Baverstock
4.2 out of 5 stars  See all reviews (8 customer reviews)
RRP: 27.50
Price: 25.69 & FREE Delivery in the UK. Details
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Book Description

3 Jan 2008

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment.

Whether you are a marketing or sales director, manager or executive, How to Market Books shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing. Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as "the bible of book marketing".

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Product details

  • Paperback: 336 pages
  • Publisher: Kogan Page; 4 edition (3 Jan 2008)
  • Language: English
  • ISBN-10: 0749454717
  • ISBN-13: 978-0749454715
  • ASIN: 0749450207
  • Product Dimensions: 2.5 x 15.6 x 22.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 237,772 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Dr. Alison Baverstock is an academic, author and consultant with over 30 years' experience of publishing. She has been extensively involved in the development and delivery of training programmes overseas, for the PTC, the Know How Fund, the WHO and for UNESCO. Course Leader for MA Publishing at Kingston University, she is a member of the Board of Management of The Society of Authors and in 2007 received the Pandora Award for a significant contribution to publishing. She is a frequent media commentator on writing and publishing and speaks at many literary and writing festivals.

Product Description


"..a practical in-depth guide to book marketing..well laid out and easy to read."
-- Ethno News, Feb 2008

"A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!" -- Susannah Bowen, Publishing and Communications programme, The University of Melbourne

"A new edition of a guide to marketing for publishers has been well worth the wait..the bible for book marketers in publishing..everyone involved in publishing needs to have access to a copy." -- Shelia Lambie, senior lecturer in marketing at the Oxford International Centre for Publishing Studies

"A veritable encyclopaedia of book marketing..this useful book would be a valuable addition to the marketing department of any publishers."
-- On Course, Spring 2008

"A wealth of marketing wisdom."
-- Simon Littlewood, International Director, Random House

"An essential book for every publisher's marketing department." -- Andrew Welham, Deputy CEO, Octopus Group

"An invaluable resource for authors, students and indeed anyone who wants to venture into the writing world."
-- Dr Livi Michael, author and lecturer in Creative Writing

"Over the years the book has attracted innumerable compliments for its commonsense and practical information..one reason that the book has continued to do and sell well is that it offers a great deal of sensible and relevant information that readers really want and need."
-- Library Review - Aberdeen

"Reinforcing the basics of marketing techniques, and applying them to the book trade, this volume is designed for anyone who wishes to learn how books are marketed." -- Book News, Library Publication - USA, Spring 2008

"The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide." -- Gian Lombardo, Publisher-in-Residence, Emerson College, USA, and Director, Quale Press

Book Description

This international edition of How to Market Books covers every topic including, online marketing, direct mail, copy writing, viral marketing, and different sectors such as children's book and professional publishing.

Inside This Book (Learn More)
First Sentence
Publishing today is driven by marketing. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent handbook 5 Jun 2008
By Reader
I used an older edition of this book and have just updating to this new edition. Really valuable - clear and concise information. The stuff on marketing to librarians and email marketing is particularly useful for me. Should be on shelf (or on the desk!) in every publishing company marketing dept.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Very good even for the uninitiated 3 Mar 2009
I bought this book as it was recommended by my marketing lecturer (I study publishing at Master's level). I had never done anything marketing-related and found this book helpful and pleasant to read.
The writing is neither stuffy nor academic but very informative. Baverstock is also a fairly humorous writer (as humorous as one can be when talking about marketing...).

Recommended by most of my coursemates and lecturers :D
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent service and the right book 29 Oct 2011
"How to Market Books" lives up to the title. Baverstock is the authority on publishing marketing, and this is the "bible" of book marketing texts. The second-hand copy I bought was in such mint condition that it might as well have been new.How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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4.0 out of 5 stars good read 8 Nov 2013
Format:Paperback|Verified Purchase
this book explains marketing in publishing in an easy, very practical and simple way. I would recommend it to anybody who seeks advice for a hands-on approach.
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