"..a practical in-depth guide to book marketing..well laid out and easy to read."
-- Ethno News, Feb 2008
"A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!" -- Susannah Bowen, Publishing and Communications programme, The University of Melbourne
"A new edition of a guide to marketing for publishers has been well worth the wait..the bible for book marketers in publishing..everyone involved in publishing needs to have access to a copy." -- Shelia Lambie, senior lecturer in marketing at the Oxford International Centre for Publishing Studies
"A veritable encyclopaedia of book marketing..this useful book would be a valuable addition to the marketing department of any publishers."
-- On Course, Spring 2008
"A wealth of marketing wisdom."
-- Simon Littlewood, International Director, Random House
"An essential book for every publisher's marketing department." -- Andrew Welham, Deputy CEO, Octopus Group
"An invaluable resource for authors, students and indeed anyone who wants to venture into the writing world."
-- Dr Livi Michael, author and lecturer in Creative Writing
"Over the years the book has attracted innumerable compliments for its commonsense and practical information..one reason that the book has continued to do and sell well is that it offers a great deal of sensible and relevant information that readers really want and need."
-- Library Review - Aberdeen
"Reinforcing the basics of marketing techniques, and applying them to the book trade, this volume is designed for anyone who wishes to learn how books are marketed." -- Book News, Library Publication - USA, Spring 2008
"The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide." -- Gian Lombardo, Publisher-in-Residence, Emerson College, USA, and Director, Quale Press
This international edition of How to Market Books
covers every topic including, online marketing, direct mail, copy writing, viral marketing, and different sectors such as children's book and professional publishing.