- Paperback: 292 pages
- Publisher: Kogan Page; 3 edition (1 Dec 1999)
- Language English
- ISBN-10: 0749431059
- ISBN-13: 978-0749431051
- Product Dimensions: 15.3 x 2.9 x 23.4 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 558,030 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
"The bible for book marketers in publishing." "It's wit and wisdom - not to mention its realism - are crucial aids to any writer." "Much more then a guide: it is also an up to date picture of the publishing world today." "It will certainly top our reading lists at Oxford Brookes." Handling & Storage Solution, 30 Nov 2007 "Over the years the books has attracted innumerable compliments for its common-sense and practical information: it has appeared on reading lists everywhere, on the shelves of libraries supporting study in field, and in small firms and departments where publishing and bookselling take place for real" "One reason that the book has continued to do and sell well is that it does what it says on the tin- it offers a great deal of sensible and relevant information that readers really want and need." "Baverstock has updated this practical guide in a way that will appeal to readers not just n the UK but anywhere" Library Review - Aberdeen "A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!" Susannah Bowen, Publishing and Communications programme, The University of Melbourne "The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide." Gian Lombardo, Publisher-in-Residence, Emerson College, USA, and Director, Quale Press "An essential book for every publisher's marketing department." Andrew Welham, Deputy CEO, Octopus Group "An invaluable resource for authors, students and indeed anyone who wants to venture into the writing world." Dr Livi Michael, author and lecturer in Creative Writing "Reinforcing the basics of marketing techniques, and applying them to the book trade, this volume is designed for anyone who wishes to learn how books are marketed." Book News, Library Publication - USA, Spring 2008 "A veritable encyclopaedia of book marketing." "Relevant to such a wide audience. A complete novice could pick this book up and get a tremendous amount out of it[...] and yet it is far from basic." "This useful book would be a valuable addition to the marketing department of any publisher." On Course, Spring 2008
--This text refers to an alternate
Paperback
edition.
Susannah Bowen, Publishing and Communications programme, The University of Melbourne
"A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!"
--This text refers to an alternate
Paperback
edition.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent handbook,
By Reader (Australia) - See all my reviews
This review is from: How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market (Paperback)
I used an older edition of this book and have just updating to this new edition. Really valuable - clear and concise information. The stuff on marketing to librarians and email marketing is particularly useful for me. Should be on shelf (or on the desk!) in every publishing company marketing dept.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Very good even for the uninitiated,
This review is from: How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market (Paperback)
I bought this book as it was recommended by my marketing lecturer (I study publishing at Master's level). I had never done anything marketing-related and found this book helpful and pleasant to read.
The writing is neither stuffy nor academic but very informative. Baverstock is also a fairly humorous writer (as humorous as one can be when talking about marketing...). Recommended by most of my coursemates and lecturers :D
5.0 out of 5 stars
Excellent service and the right book,
This review is from: How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market (Paperback)
"How to Market Books" lives up to the title. Baverstock is the authority on publishing marketing, and this is the "bible" of book marketing texts. The second-hand copy I bought was in such mint condition that it might as well have been new.How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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