- Hardcover: 304 pages
- Publisher: Financial Times/ Prentice Hall; 1 edition (20 Sep 2010)
- Language English
- ISBN-10: 0132100568
- ISBN-13: 978-0132100564
- Product Dimensions: 23.1 x 15.4 x 2.3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 276,782 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
“Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.”
–Scott Monty, Global Digital Communications, Ford Motor Company
“If you simply slap a few tools like Twitter and Facebook onto your existing marketing, you are not engaging. Social media are more than tools. But if you change your mindset, you can make money. This book is packed with information to show you how.”
–David Meerman Scott, bestselling author, The New Rules of Marketing, and coauthor, Marketing Lessons from the Grateful Dead
“This book is not a self-help guide to instant riches but offers a variety of strategies and quick tips to the experienced marketer in an entertaining and light tone. Callout boxes showcase key ideas. Although not a textbook, it would be an excellent choice to complement readings in marketing courses.”
–Library Journal
Product Description
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics:
- What social media is not, why your first campaign failed, and what to do differently next time
- How to think about social media, plan effectively, and set yourself up for success
- How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them
- How to measure brand sentiment, target market engagement, and return on investment
- How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
As someone who consults in the social media webspace I am always looking for different perspectives and ideas in this dynamically changing market space where no-one knows everything. This is a logically laid out book with some good explanations for both newbie and expert alike. It mixes giving a good understanding of the social media space with with some really practical systems for managing your own campaigns.
As social media evolves, this book will need revising, but at this point in time it is a good resource to develop a successful and effective social media presence.
As social media evolves, this book will need revising, but at this point in time it is a good resource to develop a successful and effective social media presence.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
65 reviews
13 of 14 people found the following review helpful
Avoid Those "Spinach-Caught-In-Your Teeth" Kinds of Mistakes...
26 Sep 2010
Format:Hardcover
If you're a an entrepreneur that regularly follows Guy Kawasaki or Perry Marshall's missives on Google search and email marketing, you'll want to read this book ASAP. Turner and Shah place social media strategies and platforms in context so that you avoid those "spinach caught in your teeth" kinds of mistakes non-net-natives (like me) tend to make. They also offer plenty of practical tips for fine-tuning efforts on the major platforms, tracking online conversations and dissecting what the competition is doing. It's one of those books you'll refer to over and over again. Especially Chapter 11, How to Use Promoting Platforms to Help you Grow Your Sales and Revenues".
That said, the book is peppered with valuable case studies featuring many impressive Fortune 500 companies. I would have liked more case studies featuring start-ups and smaller companies like ours -- those that have to keep a remorseless eye on the time and effort involved with all social media efforts...
That said, the book is peppered with valuable case studies featuring many impressive Fortune 500 companies. I would have liked more case studies featuring start-ups and smaller companies like ours -- those that have to keep a remorseless eye on the time and effort involved with all social media efforts...
11 of 12 people found the following review helpful
Practical intelligent guide to using social media
13 Oct 2010
Format:Hardcover
Whether you're a CEO, marketing person, entrepreneur, or just interested in how new media is changing customers' interaction with business, you will find "How to Make Money with Social Media" is informative, accessible, and fun to read. This book emphasizes how a successful social media initiative must be built upon a strong integrated marketing strategy. Marketing basics are visited through a seamless melding of theory and social media tactics. Later chapters focusing on performance measurement provide pertinent advice on how to validate the effectiveness of your social media strategies. Overall, this book captures the essence of what is required to orchestrate a successful integrated marketing campaign.
19 of 23 people found the following review helpful
Best Social Media Guide Available
29 Sep 2010
Format:Hardcover|Amazon Vine™ Review
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I've read many social media books, and this is one of the only ones that cuts through the hype. It views social media through the existing advertising and marketing landscape and gives reasons why companies should--and shouldn't--use it. A great overview of a constantly evolving landscape.
My ONLY quarrel is with the title. It *is* about using new and emerging media to grow your business, but "How to Make Money with Social Media" sounds like a spammers' tagline on Twitter.
My ONLY quarrel is with the title. It *is* about using new and emerging media to grow your business, but "How to Make Money with Social Media" sounds like a spammers' tagline on Twitter.
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