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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
51 of 53 people found the following review helpful
By James Bury
TOP 500 REVIEWER
Format:Paperback|Amazon Verified Purchase
This may not be the sort of book you'd want your friends to catch you reading, but it's well worth getting!
It isn't particularly up to date (1996), there's lots of irritating Americanisms in it and a heavy dollop of corn, BUT if you're looking for new ways to turn your good ideas into money-spinners, then give this a go.
I run my own business and this has already helped me identify new ways to sell my products far more profitably. It's also been great for rejuvenating my enthusiasm and optimism when times are tough.
If you're serious about running your own business, get this book. You may love or hate the style, but it's easy to read and the ideas and inspiration you get from it could make all the difference.
30 of 31 people found the following review helpful
By C. A. Lawson
Format:Paperback
This book gave me the confidence to put my ideas into practice. Only days after reading it, I had came up with even more ideas for my business. I would definitely recommend this book to anyone contemplating starting their own business and people who are already in business.
10 of 10 people found the following review helpful
By A. Conroy
Format:Paperback|Amazon Verified Purchase
There is no doubt that Dan Kenney knows his stuff when it comes to marketing and there are a lot of good ideas in the book. Some of the success stories he relates are outstanding and demonstrate how much can be achieved with just one simple idea. However this is not the most dynamic or engaging book you will ever read.
It won't give you the ideas, or stimulate you to radical life change but when you do come up with that winning concept it will give you some solid advice in how to bring it to market effectively without wasting all your advertising budget on things that don't work. It is probably a must for any would be entrepreneur but you will read more interesting books than this one.
It won't give you the ideas, or stimulate you to radical life change but when you do come up with that winning concept it will give you some solid advice in how to bring it to market effectively without wasting all your advertising budget on things that don't work. It is probably a must for any would be entrepreneur but you will read more interesting books than this one.
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3.9 out of 5 stars
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Most Recent Customer Reviews
4.0 out of 5 stars
Worth a read
A little dated but don't let that put you off - the principles are still the same. The info product section can be read with the internet in mind even though it was written a while... Read more
Published 23 months ago by R. B. Cubbon
2.0 out of 5 stars
Hopelessly outdated.
I believe the title for this review says it all. I don't live in the US. and so have no insight in to "what works" in the US. Read more
Published on 23 April 2011 by Christian Olesen
4.0 out of 5 stars
who to make money that is so simple
it gave me ways to becaome vey successful in about 6month from now it will work just as i planned .thanks to you from readding this book it gave me more than 1 idea for exp. Read more
Published on 20 Jun 1998
5.0 out of 5 stars
Jam packed with profitable ideas to build your fortune.
WOW. Just finished reading and highlighting several pages for the second time around. As a professional auctioneer and already successful business owner I didn't think there was a... Read more
Published on 2 Dec 1997
5.0 out of 5 stars
The best value of the year!
Marketing guru Dan Kennedy has filled this book with most of the business and marketing expertise people are spending thousands of dollars at his seminars to hear. Read more
Published on 12 Jun 1997
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