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It isn't particularly up to date (1996), there's lots of irritating Americanisms in it and a heavy dollop of corn, BUT if you're looking for new ways to turn your good ideas into money-spinners, then give this a go.
I run my own business and this has already helped me identify new ways to sell my products far more profitably. It's also been great for rejuvenating my enthusiasm and optimism when times are tough.
If you're serious about running your own business, get this book. You may love or hate the style, but it's easy to read and the ideas and inspiration you get from it could make all the difference.
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