I personally love reading true life stories about successful entrepreneurs and this book is probably the best that I have read (out of Duncan Bannatyne, Richard Branson, Felix Dennis).
What Simon manages to achieve is brilliant, A lot of similar books like to get too wrapped up in philisophy in my opinion however Simon manages to keep it simple, informatative, entertaining and REAL.
It is very well structured and easy to read (couldnt put it down and read it in 3 days) and if he had another book out I would probably buy that one too.
He details examples of other entrepreneurs who have done good, what they did and how they did it... it is all very simple in fact as long as you undertake the "easy hard work" as he puts it, which is enjoying what you do despite it being hard work and almost forgetting it is hard work because you enjoy it so much.
He started off with a simple £10 advert in the paper so it gives all us hope!
So GOWI (get on with it) and buy this book, guarentee you wont regret it.