About the Author
Simon Veksner is a copywriter at Bartle Bogle Hegarty in London, where he has produced campaigns for some of the agency's most iconic brands including Levi's, Audi, and Barnardo's. Previously he spent seven years at DDB London, where his work included a Cannes Grand Prix-winning ad for Volkswagen. He has won over 50 industry awards in his 16 years as a Creative, and is a frequent D&AD juror. Prior to entering advertising he worked as a journalist, for publications including The Independent, The Guardian, and The Sunday Times.