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How to Make It as an Advertising Creative Paperback – 17 May 2010


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Product details

  • Paperback: 160 pages
  • Publisher: Laurence King (17 May 2010)
  • Language: English
  • ISBN-10: 185669657X
  • ISBN-13: 978-1856696579
  • Product Dimensions: 19.7 x 1.9 x 23.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 62,129 in Books (See Top 100 in Books)

More About the Author

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Product Description

About the Author

Simon Veksner is a copywriter at Bartle Bogle Hegarty in London, where he has produced campaigns for some of the agency's most iconic brands including Levi's, Audi, and Barnardo's. Previously he spent seven years at DDB London, where his work included a Cannes Grand Prix-winning ad for Volkswagen. He has won over 50 industry awards in his 16 years as a Creative, and is a frequent D&AD juror. Prior to entering advertising he worked as a journalist, for publications including The Independent, The Guardian, and The Sunday Times.

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7 of 7 people found the following review helpful By Ben Kay on 17 Jun 2010
Format: Paperback
As someone who has worked within the UK advertising industry for a while, I found Simon's book to be a perceptive and very entertaining read that made me cringe with self-recognition. The suggestions, from what to wear to whether or not to present work, are forthright and well justified, but presented in such a way that you find yourself speeding through the whole thing without putting it down. I have lent my copy (sorry about the lost sales, Simon) to several people who expressed an interest and they all found it just as enjoyable as I did.

As there are no similar books out there, I think this does a great job of pulling back the curtain and showing us behind the scenes of this fun and frustrating industry. If you are thinking of creative advertising as a career, it's indispensable. For the rest of us, who have already 'made it' (to a greater or lesser degree), it's a great advanced primer from someone who's won every award going and bought the (ironic) T-shirt.
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1 of 1 people found the following review helpful By MR I XAVIER on 21 Jan 2013
Format: Paperback Verified Purchase
love it thanks awesome purchase and a complete bargain and these last words are just to meet the minimum requirement
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1 of 1 people found the following review helpful By Nathan on 25 Oct 2011
Format: Paperback
A good book - practical, useful advice for anyone aiming to get into the industry. As someone in that position myself right now, it's proving invaluable. The interviews with well-established industry professionals is a highlight, also.
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