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Product Description
Product Description
This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one. Written in an entertaining and informative style, the book explains the diverse set of skills that you need to make it as an advertising creative above and beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book will teach you the intangible skills that are essential if you are to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet. Includes a foreword by David Droga, founder of the Droga5 advertising agency in New York, and one of the hottest names in the world of advertising right now.
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6 of 6 people found the following review helpful
Format:Paperback
As someone who has worked within the UK advertising industry for a while, I found Simon's book to be a perceptive and very entertaining read that made me cringe with self-recognition. The suggestions, from what to wear to whether or not to present work, are forthright and well justified, but presented in such a way that you find yourself speeding through the whole thing without putting it down. I have lent my copy (sorry about the lost sales, Simon) to several people who expressed an interest and they all found it just as enjoyable as I did.
As there are no similar books out there, I think this does a great job of pulling back the curtain and showing us behind the scenes of this fun and frustrating industry. If you are thinking of creative advertising as a career, it's indispensable. For the rest of us, who have already 'made it' (to a greater or lesser degree), it's a great advanced primer from someone who's won every award going and bought the (ironic) T-shirt.
As there are no similar books out there, I think this does a great job of pulling back the curtain and showing us behind the scenes of this fun and frustrating industry. If you are thinking of creative advertising as a career, it's indispensable. For the rest of us, who have already 'made it' (to a greater or lesser degree), it's a great advanced primer from someone who's won every award going and bought the (ironic) T-shirt.
Format:Paperback
A good book - practical, useful advice for anyone aiming to get into the industry. As someone in that position myself right now, it's proving invaluable. The interviews with well-established industry professionals is a highlight, also.
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