Review
“I love Jon’s work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides – if you want to win more business – get into Jon’s stuff. It’s really, really good. Gavin Duffy, a Dragon on Ireland’s “Dragons’ Den”
"This book will inform and inspire. It has simple design tips to make work look sharp" - Business Executive
"Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling." - Student Accountant April 2008
Moon presents some relatively simple ideas and principles that can be used to improve the writing and structuring of reports, produce better slides that engage an audience or design tables that communicate points clearly and concisely. People Management January 08
"Stunningly simple, yet mould-breaking. You’ll never look at a bullet point the same way"Michael Izza, Chief Executive ICAEW (Institute of Chartered Accountants in England and Wales)
"Simple ideas can change business forever. WiT is one such idea"Dominic Burke, Group CEO, JLT Group plc
"Jon’s new approach (WiT) gives documents real clarity. It visually lifts ideas from the page and gives work a clean, slick look"Plain English Campaign
Student Accountant, April 2008
People Management, January 2008
Product Description
Clear information shows clear thinking, and clear thinking informs, influences and impresses.
How often do you stare at uninviting and confusing presentations, notes, reports and information packs and get nothing out of them? It doesn’t have to be like this. We could all produce amazingly clear work that has incredible impact – if only we knew how. This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective.You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want.
It guides you through the most effective ways of using all forms of presenting information - tables, charts, slides, flowcharts, etc. Moon also introduces the new WiT (Words in Tables) approach to give impact to your message on all documents and slides.
“I love Jon’s work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides – if you want to win more business – get into Jon’s stuff. It’s really, really good.”
Gavin Duffy, a Dragon on Ireland’s “Dragons’ Den”, top media coach and economics columnist with the Irish Sunday Independent
"Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents." Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc.
"This is a vital topic that has been sorely neglected. Jon’s book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! " Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School.
"I’ve seen Jon’s talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. " Michael Izza, Chief Executive ICAEA.
From the Author
WHAT'S IN THE BOOK
Firstly, let's correct a bit of an oversight... no-one's told you specifically what the book covers. Yes, both the write-up on Amazon and the book jacket say how the book will redefine this, change that, and so on - but neither tells you what's in the book. The chapter titles sum it all up: (1) bullet points, (2) graphs, (3) tables, (4) making comparisons, (5) slides, (6) numbers, (7) document design, (8) variances, KPIs and `flashes' (this one's more for accountants), (9) organisation charts, (10) next steps.
Chapter (1) might seem a curiosity - a whole chapter on bullets...? In it, I introduce WiT, my seriously better alternative to bullet points. But don't take my word for it... find out for yourself in chapter 1.
WHO'S WHO
In the Amazon write-up, you see some comments from Michael Izza, the CEO of the `ICAEW'. For those not into acronyms, the ICAEW is the Institute of Chartered Accountants in England and Wales.
HOW TO GET MORE FROM THE BOOK
If after reading the book, you wish to redo your documents, templates, slides or reports, don't waste time trying to replicate a particular layout in the book. Instead, visit my website, download the template and adopt and adapt.
If you buy the book, I hope you find it useful and interesting. Do please let me know what you think of it.
Thanks
Jon
From the Back Cover
How to make an IMPACT
Influence, inform and impress with your reports, presentations and business documents
Author Jon Moon
FTPH
Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents.
Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc
This is a vital topic that has been sorely neglected. Jon’s book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business!
Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School
I’ve seen Jon’s talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould-breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again.
Michael Izza, Chief Executive ICAEW
STRAPLINE: Clear information shows clear thinking, and clear thinking informs, influences and impresses.
How often do you stare at uninviting and confusing presentations, notes, reports and information packs? And get nothing out of them? But it doesn’t have to be like this. We can all produce amazingly clear work that has incredible impact – if only we knew how. This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective. You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want.
www.pearson-books.com/impact
About the Author
Jon Moon is a trainer and consultant in presenting business information clearly. His clients include leading UK business schools and major international companies such as AIG and Unilever. He has delivered talks to the charity sector, to senior civil servants for the training function of the UK’s Cabinet Office and worked with the Institute of Chartered Accountants.
Before becoming an independent consultant, Jon was Finance Director of an insurance company and Acquisitions Partner in a FTSE 250 company where he worked on acquisitions, strategy reviews and competitor analysis. He has travelled 100,000 miles investigating frauds. He publishes in the accounting, HR and insurance trade press.
