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How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations and Business Documents (Financial Times Series) (Paperback)

by Jon Moon (Author)

4.8 out of 5 stars See all reviews (34 customer reviews)

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Product details

Paperback: 304 pages
Publisher: Financial Times/ Prentice Hall; 1 edition (6 Dec 2007)
Language English
ISBN-10: 0273713329
ISBN-13: 978-0273713326
Product Dimensions: 23.2 x 15.2 x 2.4 cm

Average Customer Review: 4.8 out of 5 stars See all reviews (34 customer reviews)

Amazon.co.uk Sales Rank: 61,691 in Books (See Bestsellers in Books)
Popular in this category:
#59 in Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Presentations

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Product Description

Review

"This book will inform and inspire. It has simple design tips to make work look sharp" - Business Executive

"Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling." - Student Accountant April 2008

Moon presents some relatively simple ideas and principles that can be used to improve the writing and structuring of reports, produce better slides that engage an audience or design tables that communicate points clearly and concisely. People Management January 08

"Stunningly simple, yet mould-breaking. You’ll never look at a bullet point the same way"Michael Izza, Chief Executive ICAEW (Institute of Chartered Accountants in England and Wales)

"Simple ideas can change business forever. WiT is one such idea"Dominic Burke, Group CEO, JLT Group plc

"Jon’s new approach (WiT) gives documents real clarity. It visually lifts ideas from the page and gives work a clean, slick look"Plain English Campaign

Student Accountant, April 2008
Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling

See all Product Description

Inside This Book (Learn More)

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presentations(4)

bullet points(3)

communication(3)

graphs(3)

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business(2)

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accounting(1)

business intelligence(1)

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What Do Customers Ultimately Buy After Viewing This Item?

	88% buy the item featured on this page: How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations and Business Documents (Financial Times Series) 4.8 out of 5 stars (34) �16.99
	5% buy Read This!: Business Writing that Works 5.0 out of 5 stars (4) �8.39
	3% buy The Pyramid Principle:Logic in Writing and Thinking �29.74
	2% buy Personal Impact: What it Takes to Make a Difference 4.3 out of 5 stars (3) �6.73

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Customer Reviews

34 Reviews

5 star:		(30)
4 star:		(3)
3 star:		(0)
2 star:		(1)
1 star:		(0)

Average Customer Review

4.8 out of 5 stars (34 customer reviews)

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars One of the best investments I have ever made, 27 Feb 2008

By	Paul T (London) - See all my reviews

For anyone who produces written reports or presentations, this book is a must and I cannot recommend it highly enough. It is a comprehensive reference manual of how to make sure that messages get across with maximum effect and minimum effort. Moon deals with a host of commonly used tools such as tables, graphs, charts and bullets, and introduces a number of uncommon ones such as "Words in Tables". He shows when and how to use these and when not to use them. Moreover, he does so in a way that makes the underlying logic blindingly obvious, so the concepts he introduces are easy to apply and to remember. I have already followed his recommendations in a number of client financial reports and have received very positive feedback as a result. Moon's book is in a class of its own and is one of the best investments I have ever made.

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5 of 5 people found the following review helpful:

5.0 out of 5 stars Admirably thorough, clear, and concise., 24 Feb 2008

By	M. van de Water (London, UK) - See all my reviews (REAL NAME)

I attended one of the author's courses, and bought the book at the same time. I've since recommended it (and his website) extensively.

It does what it says on the tin - gives you advice on how to improve your written communications - but does so clearly, concisely, and completely. The book addresses design of slides, documents, and spreadsheets, focussing in turn on charts, tables, number formats, fonts, and explains the rationale behind its (far better) alternatives to conventional wisdom. I replaced my bullet-point-format CV with his "words in table" format, and it not only looks better, I'm getting more calls as a result.

I've recommended the book (and his website) pretty much non-stop since then. A massively useful resource!

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5 of 5 people found the following review helpful:

5.0 out of 5 stars The bible on business document design, 22 Jan 2008

By	Catherine Galvin (North London) - See all my reviews (REAL NAME)

The unprompted praise you will receive after you implement the more straightforward of Jon's suggestions is sufficient reason to buy the book. Another of the pluses is that the book explains exactly why things work better one way rather than another. Thirdly, putting your thinking on any issue into a tabular structure (Jon's "Words in tables") really does sharpen up your analysis. It forces you to articulate your key points in a way that is readily accessible to others. The book is also an entertaining read, poking gentle fun at practices which are all too common. Finally, and on a practical note, the book points you in the right direction on how to tweak those pesky Microsoft default settings.

I, like one other reviewer, am mentioned in the Acknowledgements. I too proof-read a number of chapters. I first met Jon when he gave his one hour talk at the Institute of Chartered Accountants and he subsequently presented his full day course at my employer, a UK economic regulator. Note however that the ideas set out in the book are of universal application and are not just relevant to the business world.

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Most Recent Customer Reviews

5.0 out of 5 stars Platinum!
A must have, you'll not only present more professionally, but make quicker sales / get board room buy-in more often than the next person!

Published 3 months ago by Mark Jones

5.0 out of 5 stars Great ways to clearly show information
I've seen so many reports and slide packs which are either dreary or confusing or both. Jon's book is a library of tips to end all that. Read more

Published 3 months ago by Craig H

5.0 out of 5 stars This book transformed my work presentations
I spend my life preparing agendas, writing up minutes, putting presentations together and drafting reports. Read more

Published 4 months ago by J. Oldroyd

5.0 out of 5 stars You Know How? Think Again and Become a WiT!
For once a book that really does live up to the reviews on the back cover.

The ideas are often so simple that you cannot believe that you did not think of them... Read more

Published 4 months ago by Lewis C. Hartigan

4.0 out of 5 stars Yes, it is practical and I need it
I am creating quarterly reports about IT security in an enterprise.
There are many facts and findings from vast areas (IT, HR, On-line banking, incidents, security controls... Read more

Published 5 months ago by Zvonko Rosandic

5.0 out of 5 stars Well worth it
I bought this book after partially reading somebody elses copy. It was so good I had to get one for myself - It reads like a novel and is clear and informative, my reports now... Read more

Published 5 months ago by Mighty Atom

5.0 out of 5 stars A classic
This book is one of those that you really want to read - it's clear, well-written and helps you to begin making an impact from the first chapter. Read more

Published 6 months ago by Alison

5.0 out of 5 stars A Timely Impact
Jon Moon has pulled off quite a trick in persuading the accountancy world that the clear, unequivocal presentation of their data is as important as the content itself. Read more

Published 6 months ago by Paul De Kort

4.0 out of 5 stars WIT
Being introduced to the WIT concept has shown marked improvements in data presentation - thank you

Published 8 months ago by Mr. Michael May

5.0 out of 5 stars A real gem
This is a cracking book for anyone who produces reports, proposals powerpoint slideshows, quotes, CVs. Read more

Published 8 months ago by P. I. Phillips

› See all 34 customer reviews...

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