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How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations and Business Documents (Financial Times Series)
 
 

How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations and Business Documents (Financial Times Series) (Paperback)

by Jon Moon (Author)
4.8 out of 5 stars  See all reviews (41 customer reviews)
RRP: £19.99
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  • This item: How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations and Business Documents (Financial Times Series) by Jon Moon

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    Dispatched from and sold by Amazon.co.uk.
    This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

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Product details

  • Paperback: 304 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (6 Dec 2007)
  • Language English
  • ISBN-10: 0273713329
  • ISBN-13: 978-0273713326
  • Product Dimensions: 23.2 x 15.2 x 2.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon.co.uk Sales Rank: 4,752 in Books (See Bestsellers in Books)

    Popular in this category:

    #92 in  Books > Business, Finance & Law > Management
  • See Complete Table of Contents

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Product Description

Review

“I love Jon’s work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides – if you want to win more business – get into Jon’s stuff. It’s really, really good.         Gavin Duffy, a Dragon on Ireland’s “Dragons’ Den”

"This book will inform and inspire. It has simple design tips to make work look sharp" - Business Executive

"Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling." - Student Accountant April 2008

Moon presents some relatively simple ideas and principles that can be used to improve the writing and structuring of reports, produce better slides that engage an audience or design tables that communicate points clearly and concisely. People Management January 08

 "Stunningly simple, yet mould-breaking. You’ll never look at a bullet point the same way"Michael Izza, Chief Executive ICAEW (Institute of Chartered Accountants in England and Wales)

"Simple ideas can change business forever. WiT is one such idea"Dominic Burke, Group CEO, JLT Group plc

"Jon’s new approach (WiT) gives documents real clarity. It visually lifts ideas from the page and gives work a clean, slick look"Plain English Campaign



Student Accountant, April 2008

Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations and Business Documents (Financial Times Series)
90% buy the item featured on this page:
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Customer Reviews

41 Reviews
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 (36)
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 (4)
3 star:    (0)
2 star:
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Average Customer Review
4.8 out of 5 stars (41 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
6 of 6 people found the following review helpful:
5.0 out of 5 stars One of the best investments I have ever made, 27 Feb 2008
By Paul T (London) - See all my reviews
For anyone who produces written reports or presentations, this book is a must and I cannot recommend it highly enough. It is a comprehensive reference manual of how to make sure that messages get across with maximum effect and minimum effort. Moon deals with a host of commonly used tools such as tables, graphs, charts and bullets, and introduces a number of uncommon ones such as "Words in Tables". He shows when and how to use these and when not to use them. Moreover, he does so in a way that makes the underlying logic blindingly obvious, so the concepts he introduces are easy to apply and to remember. I have already followed his recommendations in a number of client financial reports and have received very positive feedback as a result. Moon's book is in a class of its own and is one of the best investments I have ever made.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Admirably thorough, clear, and concise., 24 Feb 2008
By M. van de Water (London, UK) - See all my reviews
(REAL NAME)   
I attended one of the author's courses, and bought the book at the same time. I've since recommended it (and his website) extensively.

It does what it says on the tin - gives you advice on how to improve your written communications - but does so clearly, concisely, and completely. The book addresses design of slides, documents, and spreadsheets, focussing in turn on charts, tables, number formats, fonts, and explains the rationale behind its (far better) alternatives to conventional wisdom. I replaced my bullet-point-format CV with his "words in table" format, and it not only looks better, I'm getting more calls as a result.

I've recommended the book (and his website) pretty much non-stop since then. A massively useful resource!
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5 of 5 people found the following review helpful:
5.0 out of 5 stars The bible on business document design, 22 Jan 2008
By Catherine Galvin (North London) - See all my reviews
(REAL NAME)   
The unprompted praise you will receive after you implement the more straightforward of Jon's suggestions is sufficient reason to buy the book. Another of the pluses is that the book explains exactly why things work better one way rather than another. Thirdly, putting your thinking on any issue into a tabular structure (Jon's "Words in tables") really does sharpen up your analysis. It forces you to articulate your key points in a way that is readily accessible to others. The book is also an entertaining read, poking gentle fun at practices which are all too common. Finally, and on a practical note, the book points you in the right direction on how to tweak those pesky Microsoft default settings.

I, like one other reviewer, am mentioned in the Acknowledgements. I too proof-read a number of chapters. I first met Jon when he gave his one hour talk at the Institute of Chartered Accountants and he subsequently presented his full day course at my employer, a UK economic regulator. Note however that the ideas set out in the book are of universal application and are not just relevant to the business world.
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Most Recent Customer Reviews

4.0 out of 5 stars The Title Says It All
Came across this book by chance through referencing other recent purchases. It really does bring clarity to briefs, presentations etc. Read more
Published 16 days ago by KMcG

5.0 out of 5 stars A review from a writing expert
To declare an interest up front, Jon bought my book and got in touch - that's how I heard about this excellent book. But that's got nothing to do with my opinion of this book. Read more
Published 27 days ago by A. Maslen

5.0 out of 5 stars One of the few 'business' books worth owning
This is one of the few business-related books that I have bought that has not been consigned to a dusty shelf never to be opened again. Read more
Published 27 days ago by P. Shemmings

5.0 out of 5 stars Impact within hours of reading
Every person to whom I show this book is impressed. I leant it to a colleague over the weekend to help with a report he was having trouble with. Read more
Published 29 days ago by Guitar Fan

5.0 out of 5 stars Inspirational read
I loved this book and found many of Jon's recommendations on how to improve documents to be nothing short of brilliant. Read more
Published 1 month ago by Critique

5.0 out of 5 stars The Answer to my Prayers......
This is an absolutely fantastic book.

It will transform tired, jaded documents into eye catching material. Read more
Published 1 month ago by Richard Vasquez

5.0 out of 5 stars Maximum Impact
This book succeeds in doing one thing: enabling you to produce reports and slides that make the highest possible impact. Read more
Published 2 months ago by A. O. AKEMU

5.0 out of 5 stars Platinum!
A must have, you'll not only present more professionally, but make quicker sales / get board room buy-in more often than the next person!
Published 7 months ago by Mark Jones

5.0 out of 5 stars Great ways to clearly show information
I've seen so many reports and slide packs which are either dreary or confusing or both. Jon's book is a library of tips to end all that. Read more
Published 7 months ago by Craig H

5.0 out of 5 stars This book transformed my work presentations
I spend my life preparing agendas, writing up minutes, putting presentations together and drafting reports. Read more
Published 8 months ago by J. Oldroyd

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