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“I love Jon’s work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides – if you want to win more business – get into Jon’s stuff. It’s really, really good. Gavin Duffy, a Dragon on Ireland’s “Dragons’ Den”
"This book will inform and inspire. It has simple design tips to make work look sharp" - Business Executive
"Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling." - Student Accountant April 2008
Moon presents some relatively simple ideas and principles that can be used to improve the writing and structuring of reports, produce better slides that engage an audience or design tables that communicate points clearly and concisely. People Management January 08
"Stunningly simple, yet mould-breaking. You’ll never look at a bullet point the same way"Michael Izza, Chief Executive ICAEW (Institute of Chartered Accountants in England and Wales)
"Simple ideas can change business forever. WiT is one such idea"Dominic Burke, Group CEO, JLT Group plc
"Jon’s new approach (WiT) gives documents real clarity. It visually lifts ideas from the page and gives work a clean, slick look"Plain English Campaign
Student Accountant, April 2008
Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful:
5.0 out of 5 stars
Admirably thorough, clear, and concise.,
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This review is from: How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations, Business Documents, Charts and Graphs: Influence, Inform and ... Business Documents (Financial Times Series) (Paperback)
I attended one of the author's courses, and bought the book at the same time. I've since recommended it (and his website) extensively.
It does what it says on the tin - gives you advice on how to improve your written communications - but does so clearly, concisely, and completely. The book addresses design of slides, documents, and spreadsheets, focussing in turn on charts, tables, number formats, fonts, and explains the rationale behind its (far better) alternatives to conventional wisdom. I replaced my bullet-point-format CV with his "words in table" format, and it not only looks better, I'm getting more calls as a result. I've recommended the book (and his website) pretty much non-stop since then. A massively useful resource!
7 of 7 people found the following review helpful:
5.0 out of 5 stars
The bible on business document design,
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This review is from: How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations, Business Documents, Charts and Graphs: Influence, Inform and ... Business Documents (Financial Times Series) (Paperback)
The unprompted praise you will receive after you implement the more straightforward of Jon's suggestions is sufficient reason to buy the book. Another of the pluses is that the book explains exactly why things work better one way rather than another. Thirdly, putting your thinking on any issue into a tabular structure (Jon's "Words in tables") really does sharpen up your analysis. It forces you to articulate your key points in a way that is readily accessible to others. The book is also an entertaining read, poking gentle fun at practices which are all too common. Finally, and on a practical note, the book points you in the right direction on how to tweak those pesky Microsoft default settings.
I, like one other reviewer, am mentioned in the Acknowledgements. I too proof-read a number of chapters. I first met Jon when he gave his one hour talk at the Institute of Chartered Accountants and he subsequently presented his full day course at my employer, a UK economic regulator. Note however that the ideas set out in the book are of universal application and are not just relevant to the business world.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
This book will change the way you think,
This review is from: How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations, Business Documents, Charts and Graphs: Influence, Inform and ... Business Documents (Financial Times Series) (Paperback)
Many of us spend a lot of time in meetings, presentations and workshops, and are bombarded with reports, spreadsheets, and emails every day. Much of our working lives are spent reading, interpreting, or questioning the information we are presented with, and life in the information age is often exhausting due to the sheer volume of data we are required to understand.
Impact changes all of that and more. In essence, it looks at how to present information to get your message across clearly, which is unfortunately something you rarely see on the curriculum from school through to university, and into the business world beyond. The beauty of this book is in its simplicity - Jon does not overcomplicate anything - there are no fancy flowcharts or diagrams to represent his methods or theories, just page after page of practical guidance that can be applied in minutes. Having previously worked the private sector for 7 years and now in public sector administration for 9 years, I've been fortunate (or unfortunate), to see just about every type of report, presentation, survey, spreadsheet, and briefing. Whilst I was often impressed by the content, I was rarely impressed by the format, presentation or clarity of the information. Within a week of buying this book I had transformed my 4-page project report into a 1-page document using WiT, reducing the word count by over 60% yet actually making the document clearer and more memorable. You'll be amazed at how Jon's techniques focus your thinking on the story you are trying to tell, and how much of what we write is often surplus to requirements. There are many moments in this book when you'll see some of Jon's `bad examples' and ask yourself `actually, why do people insist on presenting slides/figures/graphs/reports/tables like that?' As if to reinforce his methods, the book is presented clearly and uses the Impact techniques throughout to make it easy to read and adopt. In a busy world, what we all need is simplicity - we crave clear and concise information that allows our brains to assimilate information and make quick decisions without being muddled by poor presentation or too much content. Impact is without doubt the best investment in a business book I have made in my 16 year career, and if you are in any organisation that needs to present information of any kind, you need to buy this. Within 7 days my business writing was already more concise and my brain was attuned to a clearer way of presenting information. You will save time, save paper, think more clearly, and your colleagues and organisation will thank you for it.
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