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Review
“I love Jon’s work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides – if you want to win more business – get into Jon’s stuff. It’s really, really good. Gavin Duffy, a Dragon on Ireland’s “Dragons’ Den”
"This book will inform and inspire. It has simple design tips to make work look sharp" - Business Executive
"Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling." - Student Accountant April 2008
Moon presents some relatively simple ideas and principles that can be used to improve the writing and structuring of reports, produce better slides that engage an audience or design tables that communicate points clearly and concisely. People Management January 08
"Stunningly simple, yet mould-breaking. You’ll never look at a bullet point the same way"Michael Izza, Chief Executive ICAEW (Institute of Chartered Accountants in England and Wales)
"Simple ideas can change business forever. WiT is one such idea"Dominic Burke, Group CEO, JLT Group plc
"Jon’s new approach (WiT) gives documents real clarity. It visually lifts ideas from the page and gives work a clean, slick look"Plain English Campaign
Student Accountant, April 2008
Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
I attended one of the author's courses, and bought the book at the same time. I've since recommended it (and his website) extensively.
It does what it says on the tin - gives you advice on how to improve your written communications - but does so clearly, concisely, and completely. The book addresses design of slides, documents, and spreadsheets, focussing in turn on charts, tables, number formats, fonts, and explains the rationale behind its (far better) alternatives to conventional wisdom. I replaced my bullet-point-format CV with his "words in table" format, and it not only looks better, I'm getting more calls as a result.
I've recommended the book (and his website) pretty much non-stop since then. A massively useful resource!
It does what it says on the tin - gives you advice on how to improve your written communications - but does so clearly, concisely, and completely. The book addresses design of slides, documents, and spreadsheets, focussing in turn on charts, tables, number formats, fonts, and explains the rationale behind its (far better) alternatives to conventional wisdom. I replaced my bullet-point-format CV with his "words in table" format, and it not only looks better, I'm getting more calls as a result.
I've recommended the book (and his website) pretty much non-stop since then. A massively useful resource!
7 of 7 people found the following review helpful
Format:Paperback
Many of us spend a lot of time in meetings, presentations and workshops, and are bombarded with reports, spreadsheets, and emails every day. Much of our working lives are spent reading, interpreting, or questioning the information we are presented with, and life in the information age is often exhausting due to the sheer volume of data we are required to understand.
Impact changes all of that and more. In essence, it looks at how to present information to get your message across clearly, which is unfortunately something you rarely see on the curriculum from school through to university, and into the business world beyond.
The beauty of this book is in its simplicity - Jon does not overcomplicate anything - there are no fancy flowcharts or diagrams to represent his methods or theories, just page after page of practical guidance that can be applied in minutes.
Having previously worked the private sector for 7 years and now in public sector administration for 9 years, I've been fortunate (or unfortunate), to see just about every type of report, presentation, survey, spreadsheet, and briefing. Whilst I was often impressed by the content, I was rarely impressed by the format, presentation or clarity of the information.
Within a week of buying this book I had transformed my 4-page project report into a 1-page document using WiT, reducing the word count by over 60% yet actually making the document clearer and more memorable. You'll be amazed at how Jon's techniques focus your thinking on the story you are trying to tell, and how much of what we write is often surplus to requirements. There are many moments in this book when you'll see some of Jon's `bad examples' and ask yourself `actually, why do people insist on presenting slides/figures/graphs/reports/tables like that?' As if to reinforce his methods, the book is presented clearly and uses the Impact techniques throughout to make it easy to read and adopt.
In a busy world, what we all need is simplicity - we crave clear and concise information that allows our brains to assimilate information and make quick decisions without being muddled by poor presentation or too much content.
Impact is without doubt the best investment in a business book I have made in my 16 year career, and if you are in any organisation that needs to present information of any kind, you need to buy this.
Within 7 days my business writing was already more concise and my brain was attuned to a clearer way of presenting information. You will save time, save paper, think more clearly, and your colleagues and organisation will thank you for it.
Impact changes all of that and more. In essence, it looks at how to present information to get your message across clearly, which is unfortunately something you rarely see on the curriculum from school through to university, and into the business world beyond.
The beauty of this book is in its simplicity - Jon does not overcomplicate anything - there are no fancy flowcharts or diagrams to represent his methods or theories, just page after page of practical guidance that can be applied in minutes.
Having previously worked the private sector for 7 years and now in public sector administration for 9 years, I've been fortunate (or unfortunate), to see just about every type of report, presentation, survey, spreadsheet, and briefing. Whilst I was often impressed by the content, I was rarely impressed by the format, presentation or clarity of the information.
Within a week of buying this book I had transformed my 4-page project report into a 1-page document using WiT, reducing the word count by over 60% yet actually making the document clearer and more memorable. You'll be amazed at how Jon's techniques focus your thinking on the story you are trying to tell, and how much of what we write is often surplus to requirements. There are many moments in this book when you'll see some of Jon's `bad examples' and ask yourself `actually, why do people insist on presenting slides/figures/graphs/reports/tables like that?' As if to reinforce his methods, the book is presented clearly and uses the Impact techniques throughout to make it easy to read and adopt.
In a busy world, what we all need is simplicity - we crave clear and concise information that allows our brains to assimilate information and make quick decisions without being muddled by poor presentation or too much content.
Impact is without doubt the best investment in a business book I have made in my 16 year career, and if you are in any organisation that needs to present information of any kind, you need to buy this.
Within 7 days my business writing was already more concise and my brain was attuned to a clearer way of presenting information. You will save time, save paper, think more clearly, and your colleagues and organisation will thank you for it.
7 of 7 people found the following review helpful
Format:Paperback
The unprompted praise you will receive after you implement the more straightforward of Jon's suggestions is sufficient reason to buy the book. Another of the pluses is that the book explains exactly why things work better one way rather than another. Thirdly, putting your thinking on any issue into a tabular structure (Jon's "Words in tables") really does sharpen up your analysis. It forces you to articulate your key points in a way that is readily accessible to others. The book is also an entertaining read, poking gentle fun at practices which are all too common. Finally, and on a practical note, the book points you in the right direction on how to tweak those pesky Microsoft default settings.
I, like one other reviewer, am mentioned in the Acknowledgements. I too proof-read a number of chapters. I first met Jon when he gave his one hour talk at the Institute of Chartered Accountants and he subsequently presented his full day course at my employer, a UK economic regulator. Note however that the ideas set out in the book are of universal application and are not just relevant to the business world.
I, like one other reviewer, am mentioned in the Acknowledgements. I too proof-read a number of chapters. I first met Jon when he gave his one hour talk at the Institute of Chartered Accountants and he subsequently presented his full day course at my employer, a UK economic regulator. Note however that the ideas set out in the book are of universal application and are not just relevant to the business world.
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Most Recent Customer Reviews
Fantastic!
At first I swithered about investing what I thought was quite a lot of my hard-earned cash for another business book that might again deliver on the "So what?" factor. Read more
Published 2 months ago by J. Mcgregor
Excellent, practical guide
How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations, Business Documents, Charts and Graphs: Influence, Inform and ... Read more
Published 5 months ago by Pflo
Simply brilliant.
I am usually a hard to please type, and I don't give 5 stars lightly. But this book is, quite simply, fantastic. Read more
Published 7 months ago by Molten Beaks
Must read for anyone that produces reports and presentations
I produce a lot of external reports and presentations and this book has been invaluable. Impact is all about producing more readable, engaging and useful material. Read more
Published 10 months ago by CJ
At last...clarity!
Absolutely brilliant from start to finish. You can dip in and out as and when bits come up at work - lived next to the desk while I was updating a suite of templates and a great... Read more
Published 10 months ago by magmaz81
The best business book I have ever bought
This book shows that John Moon has been there and done it. Thankfully he has passed on his brilliant ideas in this book. Read more
Published 14 months ago by Andrew Evans
Highly recommended!
This is one of the most useful and practical business guides I have come across. After reading just a few chapters, my enthusiasm for this book was reflected in the much improved... Read more
Published 16 months ago by swo
A Practical Guide to Professional Documents
This intensely practical book gives you everything you need to produce documents and presentations that will get you noticed and get your argument understood. Read more
Published 16 months ago by John Ross
Sheds much needed light on a neglected area
This book is a staple on my desk. Consistent with many other reviewers, application of this book has given me commendations at work. Read more
Published 16 months ago by Ed H
Oh Come On!
How on earth can you write an entire book trying to convince people that tables are better than bullet points?!
I was expecting a lot more breadth on the subject.
I was expecting a lot more breadth on the subject.
Published 16 months ago by LCA
Listmania!
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