How to Make It Big in the Seminar Business
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Product Description
Make big money speaking! This is the complete guide to earning money doing what you love. Have you ever made a killing in the stock market? Are you a home improvement expert? Does scrapbooking make you tick? Whatever your skill or interest, you can bet on one thing: there's an unexploited market out there waiting to learn what you know. In "How to Make it Big in the Seminar Business", a successful industry insider tells you everything you need to know about organizing, launching, and running your own seminars and workshops. Not only will you earn extra income, you'll also enjoy the personal satisfaction of enlightening and enriching the lives of others. Seminars are among the hottest businesses today.This fully updated guide provides valuable tips on: financing, scheduling, and delivering your seminar; evaluating your program's success, locally and nationally; employing the latest technologies for low-risk marketing; using the Internet for cost-effective seminar presentation; and, soliciting and using audience feedback to improve your delivery. Full of insight you'll find nowhere else, "How to Make it Big in the Seminar Business" includes an expanded directory of companies that can help you take active steps in launching your own seminar. You already have talent and passion. Now, reap the rewards of sharing them with others.
From the Back Cover
Make big money speaking!
The complete guide to earning money doing what you love
Have you ever made a killing in the stock market? Are you a home improvement expert? Does scrapbooking make you tick? Whatever your skill or interest, you can bet on one thing: There's an unexploited market out there waiting to learn what you know. In How to Make it Big in the Seminar Business, a successful industry insider tells you everything you need to know about organizing, launching, and running your own seminars and workshops. Not only will you earn extra income, you'll also enjoy the personal satisfaction of enlightening and enriching the lives of others.
Seminars are among the hottest businesses today. This fully updated guide provides valuable tips on:
- Financing, scheduling, and delivering your seminar
- Evaluating your program's success, locally and nationally
- Employing the latest technologies for low-risk marketing
- Using the Internet for cost-effective seminar presentation
- Soliciting and using audience feedback to improve your delivery
Full of insight you'll find nowhere else, How to Make it Big in the Seminar Business includes an expanded directory of companies that can help you take active steps in launching your own seminar. You already have talent and passion. Now, reap the rewards of sharing them with others.
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First Sentence
You probably already have some idea of the rewards available in doing seminars if you are reading this book. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
You probably already have some idea of the rewards available in doing seminars if you are reading this book. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
this book is great although the useful info at the back is outdated and only for the U.S.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
7 reviews
123 of 124 people found the following review helpful
It's OK, But...
24 Nov 2000
Format:Paperback
This book is a good, though only partial, treatment of the subject of developing a seminar business from scratch. It's actually better at teaching you how to promote yourself as a trainer or seminar leader than it is at showing you how to build a business. It's "you can do it, too!" approach is empowering but woefully incomplete.
Seminar leadership is a viable business in itself, as well as a component of any subject matter expert's business. There is tremendous potential in establishing onself as an expert and selling that expertise though seminars, including "backroom sales" of books, videos, audiotapes, and related products. Seminar attendees, book readers, etc., are also a potential audience for private consulting assignments. The ability and drive to leverage one body of knowledge into multiple formats and venues is central to this book's purpose.
After reading the book and listening to the companion audiotapes (sold separately), I attended a two-day "Seminar Leaders University" hosted by the American Seminar Leaders Association (ASLA), founded by the author and subsequently sold by him. I hold their "Certified Seminar Leader" (CSL) designation. However, none of these three resources addressed the *economics* of the seminar business or prepared me for the business of the seminar business.
Begin with this book, and follow up with Howard Shenson's books, epecially "How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences," for the dollars and cents of marketing, testing, and delivering successful seminars.
"How to Make it Big" should whet your appetite for more substantial fare to complement its enthusiasm and introduction to the subject.
Seminar leadership is a viable business in itself, as well as a component of any subject matter expert's business. There is tremendous potential in establishing onself as an expert and selling that expertise though seminars, including "backroom sales" of books, videos, audiotapes, and related products. Seminar attendees, book readers, etc., are also a potential audience for private consulting assignments. The ability and drive to leverage one body of knowledge into multiple formats and venues is central to this book's purpose.
After reading the book and listening to the companion audiotapes (sold separately), I attended a two-day "Seminar Leaders University" hosted by the American Seminar Leaders Association (ASLA), founded by the author and subsequently sold by him. I hold their "Certified Seminar Leader" (CSL) designation. However, none of these three resources addressed the *economics* of the seminar business or prepared me for the business of the seminar business.
Begin with this book, and follow up with Howard Shenson's books, epecially "How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences," for the dollars and cents of marketing, testing, and delivering successful seminars.
"How to Make it Big" should whet your appetite for more substantial fare to complement its enthusiasm and introduction to the subject.
24 of 29 people found the following review helpful
Wonderful way to learn more about how to get started!
11 Sep 1999
Format:Paperback
This book was really helpful to me. It contained information on everything from what to do with the initial idea of a seminar business, to how to write a great seminar brochure, to marketing techniques. Overall, I'd HIGHLY recommend it to others interested in making money in the seminar business.
Also, a good selling point is the listing of names, addresses, and numbers for people in the business, contacts, good seminar locations, etc. Very worthwhile investment!
6 of 7 people found the following review helpful
EXCELLENT
2 May 2008
Format:Paperback|Amazon Verified Purchase
Excellent resource. This book is a goldmine of information. Sometimes you buy a book and it has OK info, you read it and it helps you understand something a little bit more. Well this book is the whole enchilada, it really taught me about a seminar business. I bought 3 books, but only really needed this one.
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