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42 of 44 people found the following review helpful:
Inspirational Stuff!, 25 Jul 2005
The thrill of being an entrepreneur and giving shape to your own business model is unparalleled but the harsh reality is that more than half of all start-up businesses in the UK fail within the first year. Each year thousands of hopefuls try their hand and each year thousands fail. So what is this fine line between success and failure one wonders? Rachel Bridge, the Enterprise Editor of The Sunday Times, sets about finding the answer each week from those who have made it. Her column 'How I Made It' appears in the Business section of The Sunday Times and attracts a huge amount of interest and comment from readers. Drawing on the success of her weekly column, comes 'How I Made It : 40 successful entrepreneurs reveal'. The adapted book, 'How I Made It' is a snapshot of entrepreneurial success by 40 of today's successful business owners in the UK. Each piece takes the form of an interview with a successful entrepreneur. The entrepreneurs have been chosen by the author from a wide variety of industries and backgrounds, but in each case the focus of the interviews is on ordinary people that readers can relate to and learn from. They are individuals who started their business from scratch and managed to turn it into a success without the help of influential friends or access to large funds. In profile format, Bridge probes into the mind of these entrepreneurs detailing their backgrounds, early careers, aspirations and motivation. The interviews chart each of the so- called 'maverick's' rise to success and their current financial worth at the top of their game. But its not all ranting and raving about their success. The entrepreneurs also reveal where they stumbled, what mistakes they made and how they learnt from the experience. The interviewees share with the reader their own business philosophy. One can follow their ups and downs via this book and look to the future of one's own venture with renewed enthusiasm! It covers a wide range of companies from all sectors to give a well balanced overview of today's entrepreneurs and the challenges they have faced in an ever changing business climate. Some of the 40 entrepreneurs featured in the book include: Lizzie Van (founder of Organix brands), Darren Richards (founder of DatingDirect.com), Maria Kempinska, (founder of Jongleurs), Rosemary Conley (founder of theHip & Thigh Diet), Zahid Kasim (founder of Café Lazeez), Charlie Bigham (founder of Bighams), Harry Cragoe (founder of PJ Smoothies) Heather Gilchrist (founder of Happitots) and Ted Smart (founder of The Book People). The author acknowledges that there is no blueprint towards becoming a successful entrepreneur and no right or wrong way to go about it. What is needed is the right attitude and determination. In this book you hear how those who have made it struck the right chord. If you are a budding entrepreneur and currently run your own business, then Bridge's book is of immense inspirational value which sort of supersedes the fact that it is a thoroughly good read.
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