Buy Used
Used - Very Good See details
Price: 1.78

Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

How to Lead: What You Actually Need to Do to Manage, Lead and Succeed [Paperback]

Jo Owen
4.4 out of 5 stars  See all reviews (27 customer reviews)

Available from these sellers.


Amazon Price New from Used from
Paperback --  
Paperback, 3 Mar 2005 --  

Book Description

3 Mar 2005

This provocative yet practical book,  is the essential guide to the theory and practice of leadership - whatever your level in an organisation. It's both an indispensible yet entertaining guide to the core skills of leadership and a practical handbook for getting to the top and staying there - the single book guide to a successful career.

A unique and brilliant combination of authoritative guidance and stimulating and entertaining advice, it includes novel material on career limiting moves, advice on what to do when you look like you are about to become an involuntary member of the cock up club and how to lead by following.

This leadership handbook will help managers become leaders and help them rise to the top. It is the single book, whole career guide.

Product details

  • Paperback: 240 pages
  • Publisher: Prentice Hall; 1 edition (3 Mar 2005)
  • Language: English
  • ISBN-10: 0273693646
  • ISBN-13: 978-0273693642
  • Product Dimensions: 23.2 x 15.4 x 2 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Bestsellers Rank: 306,688 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Jo Owen is a bestselling business author, leader, social entrepreneur and speaker, who practices what he preaches.
He was the best nappy salesman in Birmingham and put the blue speckle in Daz. He led a business in Japan for three years, has been a partner at Accenture, and was the architect of what is now HBOS business banking. He is the co-founder is four charities: Teach First, which is now one of the UK's top graduate recruiters, Future Leaders and Teaching Leaders, which develops leaders for urban schools and StartUp, which helps offenders start their own businesses on release from prison.
He is the author of the classic books How to Lead, How to Manage and Tribal Business School.

Product Description

From the Back Cover

How to Lead


What you actually need to DO to manage, lead and succeed



There’s no doubt about it – leadership skills are a very powerful career advantage. Every organization is looking for emerging leaders, and for those who stand out, there’s a bright future ahead.


The good news is that everybody can develop and show leadership skills, wherever you are in your career. It’s never too early, or too late.


An awful lot of guff has been written about leadership – whatever others would have you believe, you can be an effective leader even if you aren’t a composite of Nelson Mandela, Ghandi and Shackleton.


How to Lead is the book to cut through the daunting hero talk, the nonsense and the fluff. Put simply, leadership is about what you do and how you behave, so that’s what this book is about.


Based on actual research, it sets out the practical skills and behaviours that distinguish effective from less effective leaders, and shows you how to develop and deliver these vital assets.


It doesn’t absolutely guarantee success, but it loads the dice in your favour.

About the Author

Jo Owen has an outstanding track record of leading and creating businesses in the UK and Japan. Most recently he is the founder and Director of Strategy for Teach First - a not for profit initiative that takes the top graduates from UK universities and places them in inner city primary schools for two years before going on to a corporate career. He writes the leadership column for the Institute of Directors and as Director of Strategy for Teach First is shaping their “Learning to Lead” programme for top UK graduates. Jo is the author of the bestselling Management Stripped Bare, which is now in print in several languages worldwide.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

Most Helpful Customer Reviews
108 of 110 people found the following review helpful
5.0 out of 5 stars In My Top Three 26 Aug 2006
I've read enough management books to fill an MBA course, but this is head and shoulders above most of them, and is easily one to the top three I've managed to finish. If you're wondering how to motivate a team, how to stay positive and how to inspire you'll find common sense answers here. It will give you the confidence and understanding that while we can't all be Winston Churchill, Alex Ferguson or Billy Graham, we can still lead effectively and powerfully in our own way.

There's not many books, never mind business books, that I finish and immeadiately want to start again, but this is one of them. It's easy to read, employs an enjoyable dry wit and knocks the galloping balderdash of so many American development gurus into a cocked hat. Read and enjoy.
Comment | 
Was this review helpful to you?
69 of 71 people found the following review helpful
5.0 out of 5 stars Astonishing. Really. 30 Jun 2006
I've read just about every business book there is. I love them. This book, however, stands out as one that I would totally recommend to anyone in a management postion - or anyone who wants to be there. Practical advice abounds, as does humour. It's very honest about the challenges of work, of leading a team and the snippets of wisdom are priceless. Put it like this - I've been buying stuff on amazon for years and this is the first review i think I've written! I've just started a job leading a small team and this book is helping me cope with all the new challenges it brings. Buy it.
Comment | 
Was this review helpful to you?
59 of 63 people found the following review helpful
5.0 out of 5 stars The Book to end all Books on Leadership 18 Mar 2005
I am tired of reading business books that do not lead to action, are full of cliches, and which are not related in any way to reality. How to Lead is a refreshing, humorous and highly practical guide (as the title suggests) to this topic earthed in real experience, full of insights into what works and what does not, without being patronising and without celebrating 'The [one and only] Way' to success - a trap which I find too many books in this genre fall into. The other great message of this book is that leadership can be learnt by almost everybody, and you don't have to be a CEO of a stocklisted company with an MBA and the right parents to be one, or be a charismatic visionary freedom fighter either.
Comment | 
Was this review helpful to you?
6 of 6 people found the following review helpful
4.0 out of 5 stars Good, practical book 18 Jan 2009
By S. Gale
I enjoyed reading this book and it has lots of useful guidance and advice. The book looks at leadership from three different perspectives: from someone just starting out as a leader, for an experienced leader, and then finally for someone at the CxO level. This provides an interesting perspective. While the role of the leader essentially remains the same, their day to day behaviour maybe different depending on their level. While this approach is novel, it is also a little bit of a limitation since few readers are likely to be interested in leadership at all 3 levels (I left the CxO level until a later date!). But like all books, you should read and use the elements that are relevant to you. Plus many of the themes are the same across all three levels.

The three common themes that run through the book are: focussing on people, being positive and being professional. While these are not surprising, it is interesting to not how many business leaders (at all levels) somehow manage to lose sight of these basics.

The work is based on grounded research about what traits make a good leader. This is refreshing and lends creditibility to the book's advice and guidance. I am sure that any aspiring or practising leaders will be able to get useful information out of this book.
Comment | 
Was this review helpful to you?
5 of 5 people found the following review helpful
3.0 out of 5 stars Practical but much repeated material 14 Nov 2009
If you've also read How to Manage: The Art of Making Things Happen, I'd recommend avoiding this book. It is practical, down-to-earth, pragmatic and clear. It is apparently based on research into 70 businesses. But the clue is in the subtitle: "What You Actually Need to Do to Manage, Lead and Succeed". This book is about managing, just as its sister is.

There are subtle differences only. It's true that it is possible to "lead" when you're not even a manager, but it's also true that many managers in businesses nowadays are expected to make things happen with little real power, so what's the difference? Not too much as it turns out.

I'd say own one or the other. they're both good, but for me, just not different enough.
Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
5.0 out of 5 stars Excellent really accessible book! 31 Jan 2009
Format:Paperback|Verified Purchase
This is an excellent book which distills the essence of what it takes to be an effective leader into one very readable volume. Very well structured it covers the three stages of the leadership journey: foundation, middle and top management under 3 main themes: people-focussed, professional and positive. With good clear succinct explanations of familiar principles such as effective change management, motivational theory and communication etc I found it both interesting and inspiring. I read it all in less than a day. I would highly recommend it.
Comment | 
Was this review helpful to you?
18 of 22 people found the following review helpful
5.0 out of 5 stars Plain talking 27 Feb 2006
Most business book authors feel that they have to establish their credibility by filling each chapter with incrompehensible MBA jargon. Jo Owen manages to say things which you know are true in plain terms but with the authority of someone who knows all the MBA techniques.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
3.0 out of 5 stars How to lead: review 19 Jan 2011
This author starts the journey of leadership based on three principles: focusing on people, being positive and being professional. This base is created from the research carried out by the author. He excludes performance as main characteristic of a leader. Then these 3 principles are viewed through the lenses of the different levels of the leadership namely:foundation of leadership (emerging leaders), leading from the middle, and leading from the top. Frequently, CEO are seen as leaders and therefore the reader will see examples from CEOs of the world. Although there are chapters which are numbered, once the chapter starts the author follows an unstructured way to analyse the issue which leads from one matter analysis to over-analysis, thus rendering the book as one without good flow. This leads to situation where the reader might have difficulty to recall and use some quoted information
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Was this review helpful?   Let us know
Most Recent Customer Reviews
5.0 out of 5 stars Amusing, useful; not necessarily in that order
I got this from the library and enjoyed it so much I had to have my own copy. Entertaining, brutally honest, and accessible.
Published 5 months ago by John Dutton
4.0 out of 5 stars great
just what I wanted, inspiring and helpful. The book is a new slant on topics that are as old as me but still relevant to business and to motivational concepts
Published 6 months ago by Yvonne L Kornitschky
5.0 out of 5 stars Great
Arrived on time and with great condition. Haven't started reading it yet but I'm sure it is good. Yea, that is it.
Published on 18 May 2012 by Marchi
3.0 out of 5 stars A bit hard going but may be useful to some
I got this hoping it might inspire me but to be honest I found it a bit slow going and not overally inspiring... Read more
Published on 29 Feb 2012 by DanW
5.0 out of 5 stars Great book
I flicked through this in a public library and then decided to buy it. It really is a simple but effective book that helps you understand and develop your leadership style.
Published on 15 Mar 2011 by Laurire P. Neale
4.0 out of 5 stars Useful summary
This is a great roundup of leadership thinking. The only problem is that it reads as a very workmanlike trawl: the whole thing reads like an executive summary. Read more
Published on 8 Jan 2011 by Matt P
5.0 out of 5 stars A brilliant & practical book
This is a brilliant book, written by someone who has vast experience of organisations, management and leadership, and who is able to summarise his experience with brevity, accuracy... Read more
Published on 23 Sep 2010 by Chris
5.0 out of 5 stars How to Lead by Jo Owen 2nd Edition
How to Lead by Jo Owen - Quite simply the best book I have ever read on how to lead and manage in organisations. Head and shoulders above the rest available.
Published on 6 Sep 2010 by Ciaran Chesser
5.0 out of 5 stars Extemely helpful
Once you pick this book up you will not want to put it down; not only is it full of fantastic exmaples, techniques and observations on leadership, it is written in a way that is... Read more
Published on 16 Aug 2010 by R Prior
5.0 out of 5 stars Focusing on people, being positive and professional
Leadership is much talked about and little practised.When reading this book I was thinking of those leaders I have had and how they succeeded and those that I have had that have... Read more
Published on 1 Nov 2009 by Peter Wade
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
See all 2 discussions...  
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions

Look for similar items by category