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How to Launch Your Wine Career Paperback – 25 Jul 2009

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Product details

  • Paperback: 354 pages
  • Publisher: Wine Appreciation Guild (25 July 2009)
  • Language: English
  • ISBN-10: 1934259063
  • ISBN-13: 978-1934259061
  • Product Dimensions: 2.5 x 17.8 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 673,004 in Books (See Top 100 in Books)

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Product Description

About the Author

Liz Thach, PhD, is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches undergraduate and wine MBA programs. She is an award-winning author who has published more than 100 articles and five wine textbooks, including "Wine: A Global Business" and "Wine Marketing & Sales" and she obtained the distinction of Master of Wine in 2011. Brian D'Emilio is the director of sales capability at Treasury Wine Estates. Michael Mondavi is a winemaker and the son of Robert Mondavi.

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Most Helpful Customer Reviews

By Gail Treuer on 12 Sept. 2014
Format: Paperback Verified Purchase
Good book and service!
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Most Helpful Customer Reviews on (beta) 17 reviews
10 of 10 people found the following review helpful
A practical and effective guide 15 July 2009
By G. Leon - Published on
Format: Paperback
As an HR Director with wine industry experience, I can vouch that this book provides great tips that work to get you experience and education for breaking into and launching a sucessful career in the wine industry.
This is a "one of a kind" guide full of practical advice on how to break into one of the best industries that really works.
6 of 6 people found the following review helpful
This book answers questions that are sometimes hard to find answers to... 9 July 2009
By Paul Sutton - Published on
Format: Paperback
This is a very useful book. I was a little concerned that the material would be too US centric whilst reading the first few pages - being based in Australia I was looking for something that would give a good level of general industry information with international relevance. My concern was unfounded as the book is full of ideas, advice and examples of people who have already made it in their area of the wine industry. The examples are US based but are also relevant to an international audience. For me, not having a real mentor in the industry, the insights provided in the book were illuminating and answered a lot of questions that I was struggling to find answers to. The book is also practical, guiding you through the creation of an action plan that will get your wine career moving. I would recommend this book to anyone looking to make a move into the wine industry.
6 of 6 people found the following review helpful
Fantastic Resource 1 Jun. 2009
By K. Hanratty - Published on
Format: Paperback
I love this book! It breaks down many sections of the wine industry with clear details on what job descriptions can be, what kind of background or education you might need, what resources you need for the sectors of the industry you are interested in, how to find jobs, and what to do and what not to do. At the end of the book there is a practical section or an "action plan" to help outline the reader's next steps for getting into the wine industry. Besides the resources, my favorite part was reading stories from people in the wine industry. I recommend the book!
9 of 11 people found the following review helpful
Great book! 15 July 2009
By MED - Published on
Format: Paperback
Hey, this book is cool! I've been designing winery websites for years and really love it. I even found my job described on p. 318, but what is nice about this book is it describes what I need to do if I want to break into the Marketing and PR function within a winery. Very practical.
6 of 7 people found the following review helpful
From Masters Paper to a Tuscan Vineyard 16 July 2010
By J. Costanzo - Published on
Format: Paperback
I had to write a masters paper for my International Business Class concerning the wine industry. I had just about every wine book from every major library shipped to my university and found this book to be the most helpful. Right now it is 3 months later and I am in Petroio, Tuscany working full time in all operations of a major vineyard and am loving it. I hope everyone is as lucky. I can assure you that this book will assist you in identifying and obtaining your dream job in the wine industry faster than any other book. By the end you will know the market, know your options, and know how to get there. Buona fortuna a tutti!
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