- Paperback: 256 pages
- Publisher: Harper Element (3 Jan 2006)
- Language English
- ISBN-10: 0007220944
- ISBN-13: 978-0007220946
- Product Dimensions: 18.6 x 18.6 x 2.6 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (17 customer reviews)
- Amazon Bestsellers Rank: 237,205 in Books (See Top 100 in Books)
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More About the Author
Product Description
Review
'I've seen ?What If! in action and it works.' Alan Yentob, BBC 'Chris Brown has the rare ability to inspire people to want to learn -- he stimulates a passion for creative thinking.' James Meyer, Vice President Marketing, Kimberly-Clark Europe 'Chris's book is a champagne-in-the-veins tonic for jaundiced people who desire to revive the technicolour from a monochrome life. I heartily recommend it.' Tim Smit, co-founder and CEO of the Eden Project
Product Description
Practical and inspirational ways to help you kick-start your creativity, identify what you want and then make it happen. A playful and mind-expanding book by the training guru at ?What If!, the world's largest innovation consultancy, who will help you to unlock your creative juices and grow in new directions. Stuck in a rut, bored, dissatisfied, uninspired? Feel like it's Groundhog Day? Got a problem you don't know how to solve? But what if you knew exactly what you wanted and could make it happen, right now? To get there, you need creativity -- YOU NEED SOME KICK-ASS IDEAS. We are all born creating machines, we've just forgotten how to use our natural inventiveness. In How to Have Kick-Ass Ideas, Chris Barez-Brown, who turns companies around the world into highly creative and successful teams, pours his most kick-ass techniques into a book that reunites you with the imaginative genius inside you. Chris's playful, stimulating approach will energise you, and show you how to catch the creative wave to change your world. It's about fun, freshness and new ways of thinking, filling your life with new experiences and then getting playful. Find out exactly what it is you want and then make it real! Step-by-step, Chris guides you through the working principles of genuine creativity -- Insight + Ideas + Impact = Inspiring Opportunities. The book completely demystifies the creative process and includes case studies and imaginative practical exercises to help kick-start your ideas: - 'Related Worlds': looking at where your issue has been solved before in a different area. It may be as bizarre as Xtreme sports or dental hygiene! - 'My clever friends' -- imagine what somebody else might do in your situation - 'Go Visual' -- capturing your issue without using words. You can sculpt, collage, whittle, whatever!
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
5.0 out of 5 stars
Different, fun and practical too!,
By Zoony (London, UK) - See all my reviews
This review is from: How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative (What If) (Paperback)
An excellent book that is creative in its approach, design and delivery. There are lots of ideas in here to stimulate and energise your own creative juices. I've also found it's brilliant for starting up conversations in coffee shops when left on the table beside you. People will comment, in my experience it's guaranteed!
9 of 9 people found the following review helpful:
5.0 out of 5 stars
Get Curious, Get Adventurous, Get Creative: GET IT!,
By A Customer
This review is from: How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative (What If) (Paperback)
I've read tonnes of books on creativity, trying to find something practical and fun to help me come up with inspiring new ideas. How to Have Kick-Ass Ideas is the first in a long time that did just that. It's easy to dip in and out of, and has a light and witty tone that makes it un-put-downable!
8 of 8 people found the following review helpful:
5.0 out of 5 stars
How to love this book & who would benefit from it,
By Sumguy (UK) - See all my reviews
This review is from: How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative (What If) (Paperback)
I personally love this book. However, another review about the ridiculousness of some of the suggestions in the book, like "sleep on the other side", "do the dishes", etc, has opened my mind up to a caveat that probably should have been written somewhere on the cover of this book.
In order to really appreciate and benefit from this book, you must be a curious AND contemplative person by habit, and ideally, you need to be looking for something but you don't know what it is exactly just yet. Actually I am inclinded to say that it is a requirement before buying this book, that you are looking for something unknown. I think it is actually an admirable type of people who may not like this book; they're probably well disciplined people who can straightforwardly use procedures or steps that lead to known, specific results. They're people who know exactly what they want, exactly what they enjoy, and have minimal trouble persevering with the steps necessary to achieve their desired results. If you're like this, then I personally think this book is of no use to you. You're better off buying a scientific or instructional book that explains to you how exactly you can achieve something specific. On the other hand, if you're the dreamy, contemplative, curious, fickle, quickly-bored, creative, adventurous, explorative, yet lost type of person, then my guess is that you'll love this book. My own summary of the need that this book may fill is to read it if you are looking for something and you don't know what it is, whether you need to do this for work to come up with new creative ideas or for life to find your life's purpose. But it is not enough by itself; it is just a great addition to the friendly help you can get along the way.
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