- Paperback: 256 pages
- Publisher: Harper Element (3 Jan 2006)
- Language English
- ISBN-10: 0007220944
- ISBN-13: 978-0007220946
- Product Dimensions: 18.6 x 18.6 x 2.6 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (17 customer reviews)
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Amazon Bestsellers Rank:
131,679 in Books (See Top 100 in Books)
- #87 in Books > Business, Finance & Law > Management > Management Skills > Creativity
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More About the Author
Product Description
Review
‘I’ve seen ?What If! in action and it works.’ Alan Yentob, BBC
‘Chris Brown has the rare ability to inspire people to want to learn – he stimulates a passion for creative thinking.’ James Meyer, Vice President Marketing, Kimberly-Clark Europe
'Chris’s book is a champagne-in-the-veins tonic for jaundiced people who desire to revive the technicolour from a monochrome life. I heartily recommend it.' Tim Smit, co-founder and CEO of the Eden Project
Product Description
Practical and inspirational ways to help you kick-start your creativity, identify what you want and then make it happen. A playful and mind-expanding book by the training guru at ?What If!, the world's largest innovation consultancy, who will help you to unlock your creative juices and grow in new directions.
Stuck in a rut, bored, dissatisfied, uninspired? Feel like it's Groundhog Day? Got a problem you don't know how to solve? But what if you knew exactly what you wanted and could make it happen, right now? To get there, you need creativity – YOU NEED SOME KICK-ASS IDEAS.
We are all born creating machines, we've just forgotten how to use our natural inventiveness. In How to Have Kick-Ass Ideas, Chris Barez-Brown, who turns companies around the world into highly creative and successful teams, pours his most kick-ass techniques into a book that reunites you with the imaginative genius inside you. Chris's playful, stimulating approach will energise you, and show you how to catch the creative wave to change your world. It's about fun, freshness and new ways of thinking, filling your life with new experiences and then getting playful. Find out exactly what it is you want and then make it real!
Step-by-step, Chris guides you through the working principles of genuine creativity – Insight + Ideas + Impact = Inspiring Opportunities. The book completely demystifies the creative process and includes case studies and imaginative practical exercises to help kick-start your ideas:
- 'Related Worlds': looking at where your issue has been solved before in a different area. It may be as bizarre as Xtreme sports or dental hygiene!
- 'My clever friends' – imagine what somebody else might do in your situation
- 'Go Visual' – capturing your issue without using words. You can sculpt, collage, whittle, whatever!
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
An excellent book that is creative in its approach, design and delivery. There are lots of ideas in here to stimulate and energise your own creative juices. I've also found it's brilliant for starting up conversations in coffee shops when left on the table beside you. People will comment, in my experience it's guaranteed!
9 of 9 people found the following review helpful
Format:Paperback
I've read tonnes of books on creativity, trying to find something practical and fun to help me come up with inspiring new ideas. How to Have Kick-Ass Ideas is the first in a long time that did just that. It's easy to dip in and out of, and has a light and witty tone that makes it un-put-downable!
8 of 8 people found the following review helpful
Format:Paperback
I personally love this book. However, another review about the ridiculousness of some of the suggestions in the book, like "sleep on the other side", "do the dishes", etc, has opened my mind up to a caveat that probably should have been written somewhere on the cover of this book.
In order to really appreciate and benefit from this book, you must be a curious AND contemplative person by habit, and ideally, you need to be looking for something but you don't know what it is exactly just yet. Actually I am inclinded to say that it is a requirement before buying this book, that you are looking for something unknown.
I think it is actually an admirable type of people who may not like this book; they're probably well disciplined people who can straightforwardly use procedures or steps that lead to known, specific results. They're people who know exactly what they want, exactly what they enjoy, and have minimal trouble persevering with the steps necessary to achieve their desired results. If you're like this, then I personally think this book is of no use to you. You're better off buying a scientific or instructional book that explains to you how exactly you can achieve something specific.
On the other hand, if you're the dreamy, contemplative, curious, fickle, quickly-bored, creative, adventurous, explorative, yet lost type of person, then my guess is that you'll love this book.
My own summary of the need that this book may fill is to read it if you are looking for something and you don't know what it is, whether you need to do this for work to come up with new creative ideas or for life to find your life's purpose. But it is not enough by itself; it is just a great addition to the friendly help you can get along the way.
In order to really appreciate and benefit from this book, you must be a curious AND contemplative person by habit, and ideally, you need to be looking for something but you don't know what it is exactly just yet. Actually I am inclinded to say that it is a requirement before buying this book, that you are looking for something unknown.
I think it is actually an admirable type of people who may not like this book; they're probably well disciplined people who can straightforwardly use procedures or steps that lead to known, specific results. They're people who know exactly what they want, exactly what they enjoy, and have minimal trouble persevering with the steps necessary to achieve their desired results. If you're like this, then I personally think this book is of no use to you. You're better off buying a scientific or instructional book that explains to you how exactly you can achieve something specific.
On the other hand, if you're the dreamy, contemplative, curious, fickle, quickly-bored, creative, adventurous, explorative, yet lost type of person, then my guess is that you'll love this book.
My own summary of the need that this book may fill is to read it if you are looking for something and you don't know what it is, whether you need to do this for work to come up with new creative ideas or for life to find your life's purpose. But it is not enough by itself; it is just a great addition to the friendly help you can get along the way.
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Most Recent Customer Reviews
Average at best
This book is full of gimickly wee phrases that might motivate you into action but it isn't going to change your world. Read more
Published 11 months ago by Mr. S. N. Pattison
The must have for ideas brainstorm
This is an eye opener book.
Nowadays I take it with me for any management class and let the students take a sneak preview at it. Read more
Nowadays I take it with me for any management class and let the students take a sneak preview at it. Read more
Published 16 months ago by Jaqueline Silva
we need to release lots of good ideas
This is a great book, whether you want to boost or unleash the creativity of your team or if you want to do some personal work, (or a combination of these). Read more
Published on 13 Mar 2010 by Mr. David Mason
Useful and original and not boring!
A good buy for someone looking for inspiration to be a bit more creative/someone who needs to get out of a rut and look at things in a new way e.g. Read more
Published on 11 Mar 2010 by Maria
Simple, playful and inspiring!
I could write a short essay on how good this book is but these 3 words sum it up real good.
SIMPLE
PLAYFUL
INSPIRING
"GET CURIOUS" is... Read more
SIMPLE
PLAYFUL
INSPIRING
"GET CURIOUS" is... Read more
Published on 15 Jan 2010 by Ólavur S. T. Thorsteinsson
Brilliant!
I absolutely loved this book! Creativity is a bit of a currency at the moment but How to Get Kick Ass Ideas gave me loads of easy, practical techniques which I'm now using... Read more
Published on 15 Feb 2007 by Angela Smith
Very Average
At the start of the book when I read about the author I thought this book was going to be good, but instead I found it to be very average and not at all inspiring
Published on 21 May 2006 by Tara
How to have kick-ass ideas
I really liked Chris Barez-Brown's book. It is very different to the usual American "How To" self-help book. Read more
Published on 22 Mar 2006
Proactive navel gazing!
This is an excellent book, in which Chris Barez-Brown shows us how to release the beast of creativity from within. Read more
Published on 27 Feb 2006 by Gaz Pacho
Superb stimulus
This is a fabulous book - the last thing I read that gave me so many practical tools and techniques around creative approaches was a book called 'Sticky Wisdom' by the... Read more
Published on 21 Feb 2006 by Matthew Benson
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