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How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative (What If) Paperback – 3 Jan 2006


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Product details

  • Paperback: 256 pages
  • Publisher: Harper Element (3 Jan 2006)
  • Language: English
  • ISBN-10: 0007220944
  • ISBN-13: 978-0007220946
  • Product Dimensions: 19 x 2 x 19 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Bestsellers Rank: 102,711 in Books (See Top 100 in Books)

More About the Author

Chris is on a mission to add Shine to those in need of a buff. We all get stuck and stifled by our working lives, Chris specialises in getting us out of that rut and in making work the best game in town.

Chris has spent over 15 years helping business' like Coca Cola and Nike get better at innovating. He founded a business called Upping Your Elvis which is dedicated to helping folk regain their groove. He fundamentally believes that we all have genius within us, and Chris wants to get it out.

www.uppingyourelvis.com

Let the party begin!

Product Description

Review

‘I’ve seen ?What If! in action and it works.’ Alan Yentob, BBC

‘Chris Brown has the rare ability to inspire people to want to learn – he stimulates a passion for creative thinking.’ James Meyer, Vice President Marketing, Kimberly-Clark Europe

'Chris’s book is a champagne-in-the-veins tonic for jaundiced people who desire to revive the technicolour from a monochrome life. I heartily recommend it.' Tim Smit, co-founder and CEO of the Eden Project

About the Author

Chris Brown is head of training at ?What If! the innovation company which is responsible for coaching blue chip companies, including Sainsburys and Nike. The company has offices in London, Manchester, New York and Sydney. He is a trained NLP practitioner and Reiki master and has a burning interest in personal development, having thrown in a lucrative career marketing Carling Black Label and deciding coaching was his future.


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Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Sumguy on 14 Feb 2009
Format: Paperback
I personally love this book. However, another review about the ridiculousness of some of the suggestions in the book, like "sleep on the other side", "do the dishes", etc, has opened my mind up to a caveat that probably should have been written somewhere on the cover of this book.

In order to really appreciate and benefit from this book, you must be a curious AND contemplative person by habit, and ideally, you need to be looking for something but you don't know what it is exactly just yet. Actually I am inclinded to say that it is a requirement before buying this book, that you are looking for something unknown.

I think it is actually an admirable type of people who may not like this book; they're probably well disciplined people who can straightforwardly use procedures or steps that lead to known, specific results. They're people who know exactly what they want, exactly what they enjoy, and have minimal trouble persevering with the steps necessary to achieve their desired results. If you're like this, then I personally think this book is of no use to you. You're better off buying a scientific or instructional book that explains to you how exactly you can achieve something specific.

On the other hand, if you're the dreamy, contemplative, curious, fickle, quickly-bored, creative, adventurous, explorative, yet lost type of person, then my guess is that you'll love this book.

My own summary of the need that this book may fill is to read it if you are looking for something and you don't know what it is, whether you need to do this for work to come up with new creative ideas or for life to find your life's purpose. But it is not enough by itself; it is just a great addition to the friendly help you can get along the way.
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8 of 8 people found the following review helpful By Daniel D. Heasman on 14 Feb 2006
Format: Paperback
There are two things that make this book so good; one is how easy it is to try the tools and techniques out; the second is its overall tone. The author, whilst obviously loving both helping people and the subject matter (having ideas), channels his enthusiasm into putting the reader at ease: This stuff could change your life...but it could just help you figure out where to go on your next holiday or how to get more out of next weekend.
Subjects like self-belief or state (your various moods) are explained in simple yet unpatronising ways and as with the entire book it is up to us readers how far we go with them.
You can use bits and pieces from the book however you like and there is never a sense that it must be read through from front to back (though I did cos I couldn't put it down!) and then used in some structured way.
It is a very easy read and does what it says on the cover - helps you have kick ass ideas.
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10 of 10 people found the following review helpful By Zoony on 28 Mar 2006
Format: Paperback
An excellent book that is creative in its approach, design and delivery. There are lots of ideas in here to stimulate and energise your own creative juices. I've also found it's brilliant for starting up conversations in coffee shops when left on the table beside you. People will comment, in my experience it's guaranteed!
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10 of 10 people found the following review helpful By A Customer on 22 Feb 2006
Format: Paperback
I've read tonnes of books on creativity, trying to find something practical and fun to help me come up with inspiring new ideas. How to Have Kick-Ass Ideas is the first in a long time that did just that. It's easy to dip in and out of, and has a light and witty tone that makes it un-put-downable!
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8 of 8 people found the following review helpful By "norma29" on 24 Jan 2006
Format: Paperback
This book was so energetic and energising I read it in one day - mainly on my long train commute. It certainly got me & others curious - I noticed several people craning their necks to read it over my shoulder or upside down across the aisle ! I say to them "buy your own copy ! " - this isn't a read it once & then stick it on the shelf to get dusty, it's full of really practical, have a go now advice & tools. I finished it feeling reinvigorated & ready to get going on some of my own dreams & ideas. Powerful stuff.
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4 of 4 people found the following review helpful By Timothy Widdowson on 14 Feb 2006
Format: Paperback
What a read! Ever been at a crossroads, needing inspiration and need assistance to find new and different ideas than your competitors? Want to kick start your creative processes within your company? Look no further! This is a real find! This book is the spring board you've been looking for! It's fun, straight forward, insightful, and full of really useful proverbs, tips and gob-smacking good ideas! Looking forward to the re-read! A real must for all, whether you are in business and want to bring some new thinking and freshness to your team or simply just want to be personally inspired, this is the book to do all that and more! Highly recommend!!
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12 of 13 people found the following review helpful By "jasonmesut" on 15 Jan 2006
Format: Paperback
I have thoroughly enjoyed reading this book. For the first time in a long time I have read it cover to cover in about 2 sessions (last night and this morning), and have used the methods within as stimulus to generate hundreds of new ideas already.
The book bridges a gap between creativity principles and self help as it offers the readers tools that could be applicable in work and in play.
I have read a lot of books on the principles and structured methods of creativity - this one just seems to sum it up in a very actionable and readable way using interesting examples of where you can use the techniques and real life anecdotes from ?whatif! (the author's innovation consultancy employer) and the author's own life experiences.
I think this book will inspire and motivate anyone from 'stuck in a rut dead-end jobbers' looking for a way out, to wannabe creative mavericks (designers, marketers etc.) looking for new tools to wow their clients.
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