How to Have Creative Ideas: 62 Exercises to Develop the Mind
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"The master of creative thinking."-"Independent on Sunday"
"[De Bono] is a one-man global industry whose work is gospel in government, universities, schools, corporations, and even prisons, all over the world."-"Times 2"
"Simple, practical and great fun. Best of its kind."-"Management Today"
"[De Bono] is a one-man global industry whose work is gospel in government, universities, schools, corporations, and even prisons, all over the world."-"Times 2"
"Simple, practical and great fun. Best of its kind."-"Management Today"
Times Educational Supplement
'Good fun, stimulating good thinking'
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Most Helpful Customer Reviews
19 of 20 people found the following review helpful
Format:Paperback
I am really enjoying this book. I'm not working through the exercises religiously, just picking them more or less at random when I have a few spare minutes or feel that my brain is stagnating.
I like to do creative writing so the exercises which generate story ideas are particularly good for me... but I also like the persuasion exercises too.
Using random words and 'forcing' yourself to come up with links or connections or relationships to other concepts, really does jolt you awake and oblige you to think properly. There's no prize for winning so there's no point in cheating: lazy thinking is not as satisfying in these games! When you really concentrate and try to come up with good responses to the little challenges, I've found that you feel clear-headed for the rest of the day.
I recommend this book as a kind of mental pick-me-up for anyone whose job/hobby/life has left them feeling a bit stuck in a rut with their thinking.
I like to do creative writing so the exercises which generate story ideas are particularly good for me... but I also like the persuasion exercises too.
Using random words and 'forcing' yourself to come up with links or connections or relationships to other concepts, really does jolt you awake and oblige you to think properly. There's no prize for winning so there's no point in cheating: lazy thinking is not as satisfying in these games! When you really concentrate and try to come up with good responses to the little challenges, I've found that you feel clear-headed for the rest of the day.
I recommend this book as a kind of mental pick-me-up for anyone whose job/hobby/life has left them feeling a bit stuck in a rut with their thinking.
12 of 15 people found the following review helpful
Format:Paperback
It may seem very strange, but except for the (half) colourful cover, de Bono is not very creative or innovative with this book.
The major problem is that some authors do think everyone has the same representational system and for those who are visual - as I am - all the pages in this book looks like a novell, not a technical book, especially on creativity. It is addressed exclusively to the left side of the brain! What about the other half? (the creative one!).
OK, lets assume that's a problem that no one else has, except me... I read the book, and then what? Must I remember all the exercices or do nothing else but practice them as practice turns into perfection?
Sorry de Bono, I gave 3 stars just because it's a book from you...
My recommendation is for the readers to look deeper into Amazon's vast offer and you'll find lots of most cativating and interesting books on this subject of creativity.
The major problem is that some authors do think everyone has the same representational system and for those who are visual - as I am - all the pages in this book looks like a novell, not a technical book, especially on creativity. It is addressed exclusively to the left side of the brain! What about the other half? (the creative one!).
OK, lets assume that's a problem that no one else has, except me... I read the book, and then what? Must I remember all the exercices or do nothing else but practice them as practice turns into perfection?
Sorry de Bono, I gave 3 stars just because it's a book from you...
My recommendation is for the readers to look deeper into Amazon's vast offer and you'll find lots of most cativating and interesting books on this subject of creativity.
3 of 6 people found the following review helpful
Format:Paperback
The exercises were not quite what I had thought they would be. Hoped to be able to use this in school but it is not that useful. Prologue is great though
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Most Recent Customer Reviews
A must for creative people
I must admit to having a liking for the way De Bono writes. He makes things so clear that I absorb his concepts easily. Read more
Published on 14 April 2009 by A. L. Thomson
62 ways to innovate - okay
The book does seem quite interesting though you really have to commit to doing the exercises regularly to get the good out of them. Read more
Published on 30 Mar 2009 by Ms. Nicola D. Pellow
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