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How to Be Great at The Stuff You Hate
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Product Description
Product Description
You have to do it… you might as well enjoy it
No one likes a pushy, smarmy salesman – no one wants to be that guy…but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we’re lawyers, accountants or start–ups. But don’t despair – there’s no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn’t something you ‘do’ to people, it′s not some dark art practised by pushy and manipulative people – it’s a process, it’s a relationship…it’s fun! All you need to do is cut the crap, be yourself and win some business.
How to be Great at the Stuff You Hate shows you how to:
• Pull together a target list – who do you want to approach and do business with?
• Connect with those people – writing letters/emails
• Master meeting and networking – conquering small talk!
• Follow up once you’ve chatted to someone
• Ask for what you want
No one likes a pushy, smarmy salesman – no one wants to be that guy…but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we’re lawyers, accountants or start–ups. But don’t despair – there’s no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn’t something you ‘do’ to people, it′s not some dark art practised by pushy and manipulative people – it’s a process, it’s a relationship…it’s fun! All you need to do is cut the crap, be yourself and win some business.
How to be Great at the Stuff You Hate shows you how to:
• Pull together a target list – who do you want to approach and do business with?
• Connect with those people – writing letters/emails
• Master meeting and networking – conquering small talk!
• Follow up once you’ve chatted to someone
• Ask for what you want
Inside This Book
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Don't Be Put Off,
By
This review is from: How to be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling (Paperback)
Customer review from the Amazon Vine™ Programme (What's this?)
Nick Davies (6' 3", Mancunian, thing about shoes, stand-up comedian) tells us in his book about selling and networking that we make the initial decision as to whether we like someone very quickly and based on intuition. Sadly, I do not like him or his style. I am not really interested if he is 6' 3", Mancunian, has a thing about shoes, and a stand-up comedian though he has told me this sufficiently for it to sink into even my thick skull. His concept of teaching how to sell by comparing selling to acquiring a sexual partner seems staggeringly inept since most people are probably equally as bad at both these activities, perhaps he was being outré and terribly terribly modern.However, putting aside the desire to hang one on him and the "selling as seduction" shtick he has a fund of very sensible advice if you can just survive through the purple patches. His thoughts on persistence in selling are very much to be recommended and re-read. His dissection of small-talk will appeal to those who find it difficult since it applies the very logic that seems to be lacking in this, to many, non-activity. Even his need to remind us that he is 6' 3", Mancunian, has a thing about shoes, and was a stand-up comedian is part of the imperative to make himself identifiable to those with which he networks. Irritating though I find this it is a point well made; they will forget your name (that is what business cards are for) but not that you speak with a German accent and have one leg shorter than the other, for example. Annoying as he is, I will therefore give him a point for persuading me. Curses!!!
2 of 2 people found the following review helpful:
3.0 out of 5 stars
A straight-forward if over-confident guide to promoting yourself,
By Mr. Stuart Bruce "DonQuibeats" (Cardiff, UK) - See all my reviews (VINE VOICE) (TOP 500 REVIEWER) (REAL NAME)
This review is from: How to be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling (Paperback)
Customer review from the Amazon Vine™ Programme (What's this?)
The target audience for this book is a lot narrower than it is advertised as being. Despite the introduction insisting that absolutely everybody is a 'seller' of one kind or another, the rest of the book imagines the reader to be in quite a specific range of circumstances.If the reader is an independent self-employed service provider, or responsible for drumming up business in a small company, then they're on to a winner with this short book. Meanwhile other kinds of 'selling' yourself or your product, such as on a smaller scale (job interview-type stuff), or on a bigger scale (larger corporate business-to-business work) are not covered. Basically, Nick Davies has written about the kind of selling he knows. There's some sound advice in here, and some straight-talking, jargon-free, acronym-free suggestions on how to go about being strong and effective in business-to-business personal relations. It aims to be a confidence booster, and in parts it succeeds with some interesting, down-to-earth ideas about how to be good in conversations, and how to effectively advertise yourself. However Nick Davies spends rather too much of the text advertising himself- with often irrelevant biographical details that are extremely unlikely to be of any interest to the reader, and very frequent mention of his own training business, how good he is at it, and how much positive feedback he always gets, apparently. He even manages to plug his sister's business too at one point. As other reviewers have commented, it feels far too self-aggrandising. Also, if as per the title you really do hate persuading and selling to people, then some of the tricks and techniques are going to be pretty uncomfortable. Nick Davies is describing what he thinks works for him, and quite a few of the suggestions are things I'd certainly never try myself. Selling can be quite a seedy, deceitful business if done wrong, and when Davies starts over-confidently comparing 'selling the deal' with getting somebody to go to bed with him, it feels corny and 'laddish' rather than useful. There are some interesting pointers for improving your self-promotion skills in here, but it's slightly ironic that you do have to wade through a bit too much of Davies' self-promotion to get to them.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
A Good Read With A Silly Title,
By
This review is from: How to be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling (Paperback)
Customer review from the Amazon Vine™ Programme (What's this?)
I have, as yet, unfulfilled ambitions to write a book. Were I at some future date to achieve this goal, I would think very carefully about the title. This book labours under the appellation, "How to Be Great at the Stuff You Hate". PLEASE!!!!!! It makes it sound like one of those terrible works which proclaim, "Everyone can be a million dollar salesman!"That is sad because, this book is much better than that. This is a book that is well worth reading - and indeed, working through if, like me, one finds oneself in the position of needing to sell, or even simply sell one's ideas. It does not make nonsensical promises and I shall not be challenging for the title, Salesman of the Year 2012, after reading it. I think that I understand sales a little better and feel more confident in putting forward my own, excellent, company. This is surely, as much as one can expect from any book. Nick Davies has obviously followed a similar path himself and the book is refreshingly bereft of ridiculous claims and hype. I have not only read it, I have placed it beside my desk and feel sure that I shall be referring to it in the future. Do not be put off by the, frankly daft title, if you need to promote yourself, od your business, then this book deserves its place upon your bookcase.
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