- Paperback: 200 pages
- Publisher: Berrett-Koehler; 2 edition (1 Feb 2007)
- Language English
- ISBN-10: 1576754308
- ISBN-13: 978-1576754306
- Product Dimensions: 21.1 x 14.7 x 1.4 cm
- Average Customer Review: 4.9 out of 5 stars See all reviews (14 customer reviews)
- Amazon Bestsellers Rank: 611,764 in Books (See Top 100 in Books)
- See Complete Table of Contents
How to Get Ideas
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More About the Author
Product Description
Product Description
Most people would agree that to get an idea you must first gather all the necessary information; second, work at finding an idea; and third, forget about it and wait for inspiration to hit. The third part's easy, but hardly anybody tells you how to do the first two. Worse, nobody tells you how to condition your mind before you set out on your journey. And if your mind isn't idea-conditioned it doesn't make any difference if you know the steps; you'll never reach the ideas you're capable of creating. For, telling a person who isn't idea-conditioned how to generate ideas is like telling a person with weak legs how to high jump."How to Get Ideas" starts by defining an idea as "nothing more nor less than a new combination of old elements." Then it uses that definition as a springboard to discuss how to get them. The first seven chapters deal with the things you must do to condition your mind to be ripe and ready for idea creation. These fun but effective methods range from "Be more like a child" to "Screw up your courage." Chapters 8 through 11 explain, in more specific detail, the actions that you make in order to get an idea, looking at, defining the problem, gathering information, and purposefully "forgetting about it."Lastly, after developing a methodology for creativity and idea generation, the book goes on to explain how to put your ideas into action. This new edition will additionally include 2 new concepts. One that focuses on how to "rejoice in failure" - showing how one can reframe apparent defeat to be a major generative source for powerful new ideas. The other will explain the importance and the details behind the construction an environment that is ripe for idea creation.
About the Author
Jack Foster spent 35 years working in the creative department of major advertising agencies; the first ten as a writer, the last 25 as a creative director. During the 15 years Foster spent as the executive director of Foote, Cone & Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast. Foster had helped create advertising for over a hundred companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson's, Oreida, Suzuki, Denny's, Universal Studios, Rand McNally, and Smokey Bear. He won dozens of advertising awards including being named "Creative Person of the Year" by the Los Angeles Creative Club. For seven years he helped teach an advanced class at USC that was sponsored by the American Association of Advertising Agencies, and for three years he helped teach an extension class at UCLA on creating advertising. He earned a BS in business administration from Northwestern University. He currently lives in Santa Barbara, CA
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Customer Reviews
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback
I'm another teacher who agrees with the one from Omaha. This little book would make an excellent textbook for three reasons: 1. It is fun and easy to read. 2. It is inspirational. 3. It teaches one how to think. And it doesn't make any difference how old your students are. Even ten year olds could learn a whale of a lot. An incredible little book!!
6 of 6 people found the following review helpful
Format:Paperback
This book is so easy and fun to reay you might think it's a lightweight. Not so! Every page packs a wallop. The "Become-Idea-Prone" chapter alone is worth the price of a dozen other self-help books. Foster not only gives you the keys to creativity, he opens the door to a richer life. A knockout!
4 of 4 people found the following review helpful
Format:Paperback
Everyone should read this book. No matter who they are or what they do. This book helps you get your creative juices flowing but also is like a self help book with out the depressing side. It teaches you, among many things, to let go, have fun and to observe. Really looking at things is a lost art in our fast paced world. This book shows you how to make sure you don't miss things, and then to use what you have seen. Buy it!
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Most Recent Customer Reviews
Entertaining and inspiring!
Jack Foster credits James Webb Young for the basic framework of idea-making, but expands it into a more satisfying book. Read more
Published 1 month ago by J. Carl
A great prod towards having new ideas
This is a fun book to read and I'm sure was a fun book to write.
Jack Foster confesses in the opening pages that there is no rocket science enclosed within its pages,... Read more
Jack Foster confesses in the opening pages that there is no rocket science enclosed within its pages,... Read more
Published on 14 Feb 2009 by Steven Unwin
A Super Guide to Creativity
I give workshops on creativity and innovation and can honestly say that this is one of the best books I have ever read on the subject. Read more
Published on 4 Sep 2008 by Paul Sloane
Excellent :)
I was recommended this book on a training course, and I completely agree with the other reviewers that it is a great book. Read more
Published on 5 Sep 2006 by Kat
"Be Idea Prone...."
...must be the best advice I have heard on the subject of creativity. This book distills the creative process and illustrates by examples. A very enjoyable and worthy read.
Published on 7 Aug 1999
What a great book.
One of the best books I have ever read. Everyone can benefit from this book. I recomend it to anyone. Jack Foster is a great writer.
Published on 14 April 1999
This book will change the way you see and think.
Wow! What a find. This is one of those books you'll want to read and re-read and re-read. It's a quick read, it's funny, insightful, and motivating. Read more
Published on 29 July 1998
Unbelievable!!!!!!!!!!!!!
When I read the title I didn't believe it was possible for somebody to show somebody else how to go about the process of getting an idea. But Foster does it. He actually does it. Read more
Published on 13 July 1998
Highly Recommended
This book contains very simple rules and instruction that opens the road to rich and creative thinking.The book is simple,deep,funny,informative... Read more
Published on 4 April 1998
Incredible!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I really felt just like going all the way around. How to get ideas is more than a guide book, it is the best option for guys like me who are trying to have a little sucess and... Read more
Published on 26 Nov 1997
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