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How to Get Ideas [Paperback]

Jack Foster (Author), Larry Corby (Illustrator)

4.9 out of 5 stars See all reviews (13 customer reviews)

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Product details

Paperback: 208 pages
Publisher: Berrett-Koehler; First Edition First Printing edition (1 April 2003)
Language English
ISBN-10: 157675006X
ISBN-13: 978-1576750063
Product Dimensions: 21.3 x 13.7 x 1.8 cm

Average Customer Review: 4.9 out of 5 stars See all reviews (13 customer reviews)

Amazon Bestsellers Rank: 231,632 in Books (See Top 100 in Books)
- #38 in Books > Business, Finance & Law > Management > Management Skills > Inspriration
- #51 in Books > Science & Nature > Engineering & Technology > Engineering Skills & Design > Technical Writing
- #88 in Books > Business, Finance & Law > Reference & Education > Writing

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Product Description

This work aims to take the mystery and anxiety out of the idea-generating process. It presents step-by-step guidelines to help anyone generate ideas, arguing that the reader must first condition their mind to become "idea prone".

About the Author

Jack Foster spent 35 years working in the creative department of major advertising agencies; the first ten as a writer, the last 25 as a creative director. During the 15 years Foster spent as the executive director of Foote, Cone & Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast. Foster had helped create advertising for over a hundred companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson's, Oreida, Suzuki, Denny's, Universal Studios, Rand McNally, and Smokey Bear. He won dozens of advertising awards including being named "Creative Person of the Year" by the Los Angeles Creative Club. For seven years he helped teach an advanced class at USC that was sponsored by the American Association of Advertising Agencies, and for three years he helped teach an extension class at UCLA on creating advertising. He earned a BS in business administration from Northwestern University. He currently lives in Santa Barbara, CA --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)

First Sentence
Before we figure out how to get ideas we must discuss what ideas are, for if we don't know what things are it's difficult to figure out how to get more of them. Read the first page

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Customer Reviews

13 Reviews

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4 star:		(1)
3 star:		(0)
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Average Customer Review

4.9 out of 5 stars (13 customer reviews)

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Incredible!!, 19 Jan 1999

By A Customer

This review is from: How to Get Ideas (Paperback)

I'm another teacher who agrees with the one from Omaha. This little book would make an excellent textbook for three reasons: 1. It is fun and easy to read. 2. It is inspirational. 3. It teaches one how to think. And it doesn't make any difference how old your students are. Even ten year olds could learn a whale of a lot. An incredible little book!!

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6 of 6 people found the following review helpful:

5.0 out of 5 stars A "float-like-a-hummingbird, sting-like-a-bee" heavyweight!, 21 Aug 1998

By A Customer

This review is from: How to Get Ideas (Paperback)

This book is so easy and fun to reay you might think it's a lightweight. Not so! Every page packs a wallop. The "Become-Idea-Prone" chapter alone is worth the price of a dozen other self-help books. Foster not only gives you the keys to creativity, he opens the door to a richer life. A knockout!

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4 of 4 people found the following review helpful:

5.0 out of 5 stars simply fantastic, 23 Oct 2006

J. M. mort "jadexwp" (southern england) - See all my reviews
(REAL NAME)

This review is from: How to Get Ideas (Paperback)

Everyone should read this book. No matter who they are or what they do. This book helps you get your creative juices flowing but also is like a self help book with out the depressing side. It teaches you, among many things, to let go, have fun and to observe. Really looking at things is a lost art in our fast paced world. This book shows you how to make sure you don't miss things, and then to use what you have seen. Buy it!

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› See all 13 customer reviews on Amazon.co.uk

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› Go to Amazon.com to see all 69 reviews 4.7 out of 5 stars

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Most Recent Customer Reviews

4.0 out of 5 stars A great prod towards having new ideas
This is a fun book to read and I'm sure was a fun book to write.

Jack Foster confesses in the opening pages that there is no rocket science enclosed within its... Read more

Published on 14 Feb 2009 by Steven Unwin

5.0 out of 5 stars A Super Guide to Creativity
I give workshops on creativity and innovation and can honestly say that this is one of the best books I have ever read on the subject. Read more

Published on 4 Sep 2008 by Paul Sloane

5.0 out of 5 stars Excellent :)
I was recommended this book on a training course, and I completely agree with the other reviewers that it is a great book. Read more

Published on 5 Sep 2006 by Kat

5.0 out of 5 stars "Be Idea Prone...."
...must be the best advice I have heard on the subject of creativity. This book distills the creative process and illustrates by examples. A very enjoyable and worthy read.

Published on 7 Aug 1999

5.0 out of 5 stars What a great book.
One of the best books I have ever read. Everyone can benefit from this book. I recomend it to anyone. Jack Foster is a great writer.

Published on 14 April 1999

5.0 out of 5 stars This book will change the way you see and think.
Wow! What a find. This is one of those books you'll want to read and re-read and re-read. It's a quick read, it's funny, insightful, and motivating. Read more

Published on 29 July 1998

5.0 out of 5 stars Unbelievable!!!!!!!!!!!!!
When I read the title I didn't believe it was possible for somebody to show somebody else how to go about the process of getting an idea. But Foster does it. Read more

Published on 13 July 1998

5.0 out of 5 stars Highly Recommended
This book contains very simple rules and instruction that opens the road to rich and creative thinking.The book is simple,deep,funny,informative... Read more

Published on 4 April 1998

5.0 out of 5 stars Incredible!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I really felt just like going all the way around. How to get ideas is more than a guide book, it is the best option for guys like me who are trying to have a little sucess and... Read more

Published on 26 Nov 1997

5.0 out of 5 stars It's Grrrreat!
This is truly a great book. I also agree it would be good for Dentists as well as other health care workers, Cab Drivers, etc. Read more

Published on 2 Aug 1997

› See all 13 customer reviews on Amazon.co.uk

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