If you want to learn how to make a professional looking website, with a minimum learning curve, then this is the book for you. I've been programming for over 21 years and this is one of the few books that I would rate as excellent. HTML alone will not produce a very good looking website, although it contains the basic foundation you need to start.
Jim gives you ample information about the various tools to allow you to build your site with confidence. Using tools such as CSS, Tables, Frames, JavaScript,DHTML and XML. Each of these subjects is a book in themselves but Jim gives you enough knowledge to build a professional looking site without overwhelming you. The writing is clear, concise and fun, the examples and practices are straight forward and plentiful.
If you're not an expert but want to build website's like one, then this one book you must own.