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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit Paperback – 31 Dec 1996


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Product details

  • Paperback: 256 pages
  • Publisher: Hyperion; Reprint edition (31 Dec 1996)
  • Language: English
  • ISBN-10: 0786881631
  • ISBN-13: 978-0786881635
  • Product Dimensions: 15.6 x 1.9 x 23.5 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 318,696 in Books (See Top 100 in Books)

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Our dream was simple: send IBM back to the typewriter business holding its Selectric typewriter balls. Read the first page
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1 of 1 people found the following review helpful By A Customer on 30 April 1998
Format: Paperback
guy, takes a no-non-sense approach to taking it on with the big league. he let's you see that you can also succeed in marketing just like the big guys.

he lets you see that marketing can be learned, that it is an art & a science.

guy also lets you see the fun in marketing. that there's a career in here, what matters is creativity & guts.
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1 of 1 people found the following review helpful By A Customer on 4 May 1997
Format: Paperback
Energized insight about some of the traits and perspectives that can make individuals more productive (= $). Some of the examples were so vividly alive that I introduced this book into a few of my college courses for review, both in computer science and communication departments. That is the spectrum this book covers.
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By A Customer on 22 Feb 1999
Format: Paperback
Ah, what a book!
It's exciting and fun, with a laugh around every corner and all the stories you could want. A substantial helping of food for thought. There's something for everyone -- from your receptionist to your sales team to your engineers to your purchasing guys. This book will change your business.
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By A Customer on 10 May 1997
Format: Paperback
Coming from the public education arena, I was (amazingly enough) able to find approaches to dealing with all my associates, from my students to their parents to my administrators. A great read for anyone who is interested in creating a quality product.
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Format: Paperback
Guy Kawasaki has written an excellent book with practical applications for every business.
Worth a million times the price, I urge you read this book before your competition does. Thanks, Guy
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