How Disruption Brought Order
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||
 Trade In this Item for up to £0.60
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising for an Amazon.co.uk gift card of up to £0.60, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
Praise for Jean-Marie Dru's previous book, Disruption:
'Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.' - Richard Branson, Founder and Chariman of Virgin Group of Companies
Praise for Beyond Disruption, Sunday Times Book of the Week, October 13, 2002:
'I could say I like Beyond Disruption. A lie. I love this book. I can say uneqivocally that no piece of of business writing has ever dovetailed better with my 'disruptive' .....now 'beyond disruptive'.....view of the world. If you don't intend to raise hell, why bother to get up in the morning?' - Tom Peters, author of In Search of Excellence, Thriving on Chaos, Liberation Management, The Circle of Innovation, The Pursuit of WOW, and The Brand You 50, among others
'Having disrupted thinking about brand development, Dru and his colleagues have extended the reach of their Disruption process to advertising, marketing, and even the agency itself. This is thinking that is relevant for the the development of any organazation's strategy.' - James Heskett, Professor Emeritus, Harvard Business School
'You can't do big things in business if you're content with doing things a little better than everyone else. In an era of hyper-competition and non-stop innovation, the most successful competitors are the most disruptive competitors - companies that reshape the sense of what's possible in their industry. In this honest, fast-paced, and endlessly useful book, Jean-Marie Dru, a disruptive thinker who has helped so many great companies redefine their brands and marketing messages, explains how his one-of-a-kind company works - and how his ideas can help you rethink how your company works and wins. Business is too exciting (and too demanding) for business as usual. This book shows you what comes next.' - William C. Taylor, Founding Editor of Fast Company and co-author of Mavericks at Work
'From the CEO down, we live at a time when every organization should be looking at their business in a creative way. If you don't know how to do it, read this book. Jean- Marie Dru gives you the blueprint, and entertains you as well.' - Terry Savage, Executive Chairman, Cannes Lions International Advertising Festival
'Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.' - Richard Branson, Founder and Chariman of Virgin Group of Companies
Praise for Beyond Disruption, Sunday Times Book of the Week, October 13, 2002:
'I could say I like Beyond Disruption. A lie. I love this book. I can say uneqivocally that no piece of of business writing has ever dovetailed better with my 'disruptive' .....now 'beyond disruptive'.....view of the world. If you don't intend to raise hell, why bother to get up in the morning?' - Tom Peters, author of In Search of Excellence, Thriving on Chaos, Liberation Management, The Circle of Innovation, The Pursuit of WOW, and The Brand You 50, among others
'Having disrupted thinking about brand development, Dru and his colleagues have extended the reach of their Disruption process to advertising, marketing, and even the agency itself. This is thinking that is relevant for the the development of any organazation's strategy.' - James Heskett, Professor Emeritus, Harvard Business School
'You can't do big things in business if you're content with doing things a little better than everyone else. In an era of hyper-competition and non-stop innovation, the most successful competitors are the most disruptive competitors - companies that reshape the sense of what's possible in their industry. In this honest, fast-paced, and endlessly useful book, Jean-Marie Dru, a disruptive thinker who has helped so many great companies redefine their brands and marketing messages, explains how his one-of-a-kind company works - and how his ideas can help you rethink how your company works and wins. Business is too exciting (and too demanding) for business as usual. This book shows you what comes next.' - William C. Taylor, Founding Editor of Fast Company and co-author of Mavericks at Work
'From the CEO down, we live at a time when every organization should be looking at their business in a creative way. If you don't know how to do it, read this book. Jean- Marie Dru gives you the blueprint, and entertains you as well.' - Terry Savage, Executive Chairman, Cannes Lions International Advertising Festival
Product Description
Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. A business memoir and a practical guide to harnessing the power of disruption.
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
I opened this book with great expectations but was disappointed. Unless you've come down from Mars, most marketeers and brand professionals will find this disruption thesis to be all too familiar and generic. No new interpretations here I'm afraid. Mr Dru may be a victim of his own success in this regard or is in need of his own disruption medicine. The section on New Media creaks somewhat and shows its age.
I would have expected this book to be a plug for TBWA but it goes too far for my taste. It would be a third shorter if all the back slapping was removed. The writing style is very laborious with lots of 'then we did this, then we did that'.
I would have expected this book to be a plug for TBWA but it goes too far for my taste. It would be a third shorter if all the back slapping was removed. The writing style is very laborious with lots of 'then we did this, then we did that'.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
2 of 2 people found the following review helpful
Enviable
11 Feb 2008
Format:Hardcover|Amazon Verified Purchase
The content is great and the book flows nicely.
Better yet, the Disruption technique, the stories and the examples are lively and impressive.
Best of all... it really works.
I recently had the pleasure of visiting TBWA in São Paulo - a client had hired me to scout for an Agency. Luis Grottera, Cibar Ruiz and Andrea Lang gave a brilliant agency presentation and showed me how Disruption works. Their enthusiasm and the results they showed me were clear and effective.
In fact their enthusiasm sent me to Amazon and I've read this book and two others by Jean Marie.
I would love to have worked in this agency.
Congratulations to Jean Marie and all his "accomplices" at TBWA.
I feel excitingly healthy envy.
Better yet, the Disruption technique, the stories and the examples are lively and impressive.
Best of all... it really works.
I recently had the pleasure of visiting TBWA in São Paulo - a client had hired me to scout for an Agency. Luis Grottera, Cibar Ruiz and Andrea Lang gave a brilliant agency presentation and showed me how Disruption works. Their enthusiasm and the results they showed me were clear and effective.
In fact their enthusiasm sent me to Amazon and I've read this book and two others by Jean Marie.
I would love to have worked in this agency.
Congratulations to Jean Marie and all his "accomplices" at TBWA.
I feel excitingly healthy envy.
1 of 2 people found the following review helpful
Great Book on How A Great Agency Make Clients Heros!
7 July 2008
Format:Hardcover|Amazon Verified Purchase
How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
Over my career I have the good fortune to work with the folks at Chiat/Day in their Marina Del Rey (Los Angeles) office. They do great work and have a unique approach to capturing the big idea that connect consumers to brands. This book is a wonderful summary of some of the overall work done by the agency around the world that makes them not only smart - but fun to work with.
Over my career I have the good fortune to work with the folks at Chiat/Day in their Marina Del Rey (Los Angeles) office. They do great work and have a unique approach to capturing the big idea that connect consumers to brands. This book is a wonderful summary of some of the overall work done by the agency around the world that makes them not only smart - but fun to work with.
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
|
|
Look for similar items by category
- Books > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Books > Business, Finance & Law > Biographies & Histories > Company Histories
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Health, Family & Lifestyle > Psychology & Psychiatry > Social & Developmental Psychology > Social
- Books > History > Cultural History
- Books > Society, Politics & Philosophy > Social Sciences > Communication Studies > Media & Communication Industries > Advertising
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
