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How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman (Author) Average Customer Review:   (7)
In stock This item Delivered FREE in the UK with Super Saver Delivery. £22.99 £21.99
Product Description
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-wor... Read More |
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