- Paperback: 25 pages
- Publisher: Berkley Publishing Corporation,U.S. (1 Aug 2000)
- Language English
- ISBN-10: 0425175014
- ISBN-13: 978-0425175019
- Product Dimensions: 20.8 x 13.1 x 1.7 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 854,760 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
A hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team, written by one of the nation's foremost business consultants.
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
This book is an absolute must for business owners and, if you can get them to read it, managers. It can span business's large and small. The 3 basic principles he conveys are each forgotten gems, yet they are the basis of every business with no exception. Buy it and reward yourself with profits. I found the book written in easy to understand language with excellent stories to help the reader "get the point". The content is excellent.
3 of 3 people found the following review helpful
Format:Paperback
If you want your business to be a cut above the rest then this book is a must read. The customer is the most important asset to any business, after all, without them there is no business! LeBoeuf explains the need to listen to customers and to help them buy what they want and what's best for them. By keeping customers satisfied you are investing in your best source of advertising, which will bring about repeat and referred customers. The book gives examples from the 'real' world where these principles have already been used to good effect, including companies such as TFI Fridays, IBM, Apple McIntosh to name but a few. It is an easy read, sound in principle and probably the most common sense approach to customer satisfaction I have ever read. Buy one for every member of your business team. Excellent!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
12 reviews
15 of 15 people found the following review helpful
The "benchmark" in Customer Service.
18 July 1999
Format:Paperback
I initially read this book almost ten years ago, I was impressed then. I have read many books since and reread the book a few days ago. I'm even more impressed now. It is the "benchmark" in customer service. An honest, logical, and reasonable approach to customer service. Follow the suggestions, you and your customers will benefit. I e-mailed the author with a question and guess what. I got an answer within HOURS. Finally a guy that "walks his talk".
9 of 9 people found the following review helpful
The Greatest Customer Service Related Book...Ever
25 April 2003
Format:Paperback
This is simply the greatest book ever on how to treat customers the way they should be treated, how to handle potential problems, and how to capitalize on it all. In the future, I will be sure to use the practical, no-nonsense advice given by Michael LeBoeuf. His business management and customer service related masterpieces should make up any part of a manager or sales analyst/manager's business bookshelf. His books are not only helpful to those with their own business or those involved with sales or managing a business, but are important for use in everyday life and how to treat people. The popular mantra associated with this book is simple, yet profound: "What gets rewarded, gets done".
9 of 9 people found the following review helpful
Every small business owner should read this book!
30 Dec 2001
Format:Paperback
One of the deadliest mistakes in small business (even worse in large corporations) is to ignore your "back end" sales. By "back end" I mean additional (larger) sales made to your customers.
The only way to continue to market to your customer base is if they are happy with you. Dr. Michael LeBoeuf has spelled out a plan for turning "satisfied" customers (those quiet customers who never complain) into "loyal" customers (those customers who are hyper-responsive to your offers).
I especially enjoyed the startling statistics in the "Something to Think About" section. It points out in a dramatic fashion just how much money dissatisfied customers can be costing your business and how hard it is to detect unhappy customers.
I give this book my highest recommendation...especially to small business owners.
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