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How to Do Critical Discourse Analysis: A Multimodal Introduction Paperback – 5 Apr 2012

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Product details

  • Paperback: 240 pages
  • Publisher: Sage Publications Ltd (5 April 2012)
  • Language: English
  • ISBN-10: 0857028928
  • ISBN-13: 978-0857028921
  • Product Dimensions: 17 x 1.4 x 24.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 47,663 in Books (See Top 100 in Books)
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How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students in media and cultural studies who need tools for the study of text, talk and images. (Teun van Dijk)

The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis. (Ruth Wodak)

David Machin and Andrea Mayr have written a well informed book combining critical discourse and visual analysis. They present, in a very accessible way, a range of semiotic tools introducing readers to both theory and practice. Highly useful to students of communication studies in general. (Carmen Rosa Caldas-Coulthard)

Media and cultural studies scholars have needed this book for some time - a critical and comprehensive introduction to the themes and tools of multimodal critical discourse analysis and, importantly, a clear framework for applying them in analysis. The book both summarises and develops a critical approach to analysing visual and linguistic communication, and should be mandatory reading for every student and scholar interested in examining how text and talk function. (John Richardson)

This book is a must for any student or scholar who is interested in ‘doing’ critical discourse analysis. At present, it is not easy to find a book like this one which is dedicated to providing a practical introduction to the analytic tools used by CDA practitioners...I am impressed by the fact that the authors explain extremely complicated phenomena in such an accessible way, which shows their excellent understanding of the subject in question.

(Song Guo 2014-02-18)

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Format: Paperback Verified Purchase
Very clear and well written. Some of the other textbooks on CDA are quite dense, especially if you do not have a formal background in linguistics, but this one is exceptionally clear and provides very practical and useful advice on how to carry out your own CDA.
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Format: Paperback Verified Purchase
It was strongly suggested by my supervisor to read thoroughly for better analysis of multimodal data. It was nice to get hold of it in your kindle.
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Most Helpful Customer Reviews on (beta) 2 reviews
A Valuable Tool for Media Literacy and Critical Analysis 25 Nov. 2014
By Bibliophile - Published on
Format: Kindle Edition Verified Purchase
This text provides Insightful approaches to critical discourse analysis, using contemporary examples from various media. I plan to use this for my undergraduate course in discourse analysis. The writing works well with the intent of the text, which is to engage students in thinking about the sea of media we continue to navigate in our daily lives.
0 of 1 people found the following review helpful
Good read 2 Feb. 2014
By Daniel - Published on
Format: Kindle Edition Verified Purchase
It is a required text for a course I am taking. It turned out to be a good read. Thanks
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