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How to Build Your Reputation: The Secrets of Becoming the Go to Professional in a Crowded Marketplace Paperback – 26 Mar 2007

4.7 out of 5 stars 29 customer reviews

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Product details

  • Paperback: 312 pages
  • Publisher: Ecademy Press (26 Mar. 2007)
  • Language: English
  • ISBN-10: 1905823118
  • ISBN-13: 978-1905823116
  • Product Dimensions: 15.6 x 1.8 x 23.4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Bestsellers Rank: 103,138 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

Having spoken at conferences with Rob, I know his dedication and expertise in this largely untouched field will do wonders for your reputation, your wallet and your opportunities. This book is a 'must read'! --Sir Digby Jones, former Director-General, CBI

Personal reputation is an elusive reality. Rob Brown shows how clarity of goals and a systematic approach can help anyone improve, sustain and protect their reputation. Whether you are a novice or a master of the reputation universe, Rob's pearls of wisdom will keep you on the right track. --Richard Chaplin, Founder and Executive Director, Managing Partners' Forum

Absorbing. Helpful. Practical. And important. I strongly recommend this book. --David Maister, world authority on managing professional service firms and co-author of 'The Trusted Advisor'

About the Author

Rob Brown obtained an honours degree in Education from Leeds Metropolitan University in 1992, majoring in Physical Education and Mathematics. During his studies, and particularly after graduating in 1992, Rob indulged his love of travel, working for ve years in American summer camps and travelling extensively throughout Australia, North America and South East Asia. After graduating, Rob lived the expat life in Hong Kong from 1993-1997, working in teaching, journalism, advertising and even acting. A keen musician, he wrote and starred in two sell-out shows in the sister festival to Edinburgh, The Hong Kong Fringe, and brought out a successful album of jazz and pop songs which sold throughout the world! After a sabbatical in the USA in 1996, where he became a Christian, Rob returned to the UK to work at the UK's 4th largest secondary school in his hometown of Hull in Yorkshire. He undertook a Masters in Human Resource Development in 1999, before being approached by worldwide health organisation, BUPA, for a direct sales position in private healthcare. This often brutal 'commission only' role allowed Rob to cut his teeth selling and marketing, and gave him unique insight into what it takes to win business from scratch. In 2002, he started work with a business networking company, the Kintish organisation, delivering network training. In 2004, he launched his own consultancy to help business professionals network more strategically, generate more high quality referrals and build more pro table client relationships. In 2006, he invented and successfully trademarked the TRIP System(R), which stands for Turning Relationships Into Pro ts. To ful l the demand for his writing on relationship marketing, networking, referrals and reputation building, Rob launched a members-only website in 2006 - www.thetripsystem.com - to provide premium content articles, development programmes and educational materials to subscribers worldwide. He is a Fellow of the Professional Speaking Association and speaks internationally on relationship and reputation marketing for business professionals. He lives in Nottingham with wife Amanda and daughters Georgia and Madison. When he's not speaking or writing, Rob juggles, plays chess and tennis, and enjoys cycling. His life mission is to give GBP1m to good godly causes in his lifetime!


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Customer Reviews

4.7 out of 5 stars
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Format: Paperback Verified Purchase
A lot of thought has gone into the writing of this book. It is not the usual rehash of cliched ideas and fluff that all too often find their way into business books.

This publication provides some unique insights into developing a business or professional reputation.

Section 1 of the book takes time to establish the credibility of the author's ideas and supplies numerous benefits of developing a superior reputation.

Section 2 on designing reputations is excellent. It contains some insightful exercises, such as the reality gap exercise and the employment exercise (with its impressive selection of key action words). These tools can be used again and again in assessing one's progress to achieving the desired reputation.

Also worth reading are the 4 ways to build niche, analysing a target audience, key questions for selecting a niche and formulating a unique value proposition.

Section 3 is arguably the best part of the book. It starts by introducing the personal reputation plan. It outlines 10 different strategies for building a reputation, but recommends focusing on one or two that are best suited to the reader's preferences. Detailed and specific guidance is then given on how to achieve each objective.

The next part on gaining influence as your reputation grows is also highly practical and specific. Although adapted from John Maxwell's work (which is duly credited), the author has stamped his own identity and angle on this issue.

The 70 best tools, tips and tactics provide a menu from which business owners can choose the most relevant ways to enhance their reputations.

Section 4 is also very good and will provide a handy reference in case one's reputation is damaged and needs recovery.
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I was lucky enough to see Rob Brown in action today - brilliant! He's very motivational and gave us lots of practical ideas, tips and scripts that we can use to help differentiate ourselves in the marketplace and increase sales. Unlike many motivational presentations, all his ideas are down to earth and easily adopted by anyone wanting to grow their sales cost-effectively. Can also thoroughly recommend Rob's book "How to Build Your Reputation" which I read last year and this live session really reinforced the book's message - win more business, achieve success and wealth, by doing it in a way that sits comfortably with you (as long as you're prepared to work at it, of course!). Highly recommended to anyone who wants their business to be successful.
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Rob Brown is a well known speaker with a reputation of being engaging, motivating, and always leaving you with something to take away. He does it again with his book about building your reputation.

The book is laid out in a simple way, offering the greatest tips and tools to build your reputation in the way you want to. It also tells you the perils of not working on your reputation, and that alone is a reason to buy this book (which is the one of the only ones in this field), and follow the easy lessons - it would harm your reputation not to!
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Over the years we have witnessed many house-hold names disappear so quickly - This demonstrates the power of reputation - what takes years to build can be lost in seconds.
On the other hand most of my friends only keep-on buying goods from a well-known high street despite the fact they can find the same items cheaper else where - Why?

This book helps us understand this power - which we know as reputation -

It is extremely beneficial for not only entrepreneurs and business people but every individual because - if we have identity than we have reputation whether you like it or not

Rob Brown's book "how to build Reputation" has practically shown me how to actively manage other people's opinions and perception about me and my business to maximise our most valuable asset - reputation.
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I have read Rob's book twice now and would thoroughly recommend it. It is toe-curlingly insightful and very relevant for anyone out there wanting to achieve in business. No, you probably don't want to examine what reputation you are building for yourself, but sadly, it is important that you do. With the growth of business networking as an important part of marketing strategy comes the greater importance of selling ourselves. Rob tells you how to do this and why you should. Ignore his advice at your peril!
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I have seen Rob speak a couple of times and he is a great communicator. His approach is direct, down-to-earth and actionable. This book is just the same. It helps you work out the reputation that you want and shows you how to set about achieving it. The rest is down to you!
Whatever your profession, if you want to improve how you market yourself, this book should be high on your list of "must-reads" .
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If you work in a competitive industry and rely on your reputation to do business then this is the book you MUST read. Rob Brown is an expert in the field of building business relationships through networking and referrals. This is often a complicated and misuderstood area that people fear but in his book Rob gives the reader the confidence and skills to build that all important reputation!

He not only explains how to build your reputation but also how to defend it too! As the world gets smaller through technology and the speed at which information flows (bad more often than good) it's never been more important to convey the right image!

If you want to stand out from the crowd, be heard and remembered for the right reasons then this book is highly recommended!
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