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How to Brand Your Online Business: A Beginner's Guide (Marketing Matters) [Kindle Edition]

Joan Mullally , Evelyn Trimborn

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Book Description

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

Word Count=11,050
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: HOW BRANDING BENEFITS YOUR BUSINESS
CHAPTER 2: IS BRANDING ALWAYS NECESSARY?
CHAPTER 3: THE DIFFERENCE WITH BRANDING YOUR BUSINESS
CHAPTER 4: 5 QUESTIONS TO ANSWER WHEN BUILDING YOUR BRAND
CHAPTER 5: WHAT BRANDING IS REALLY ALL ABOUT
CHAPTER 6: EFFECTIVE BRANDING TACTICS
CHAPTER 7: BRANDING MISTAKES AND PITFALLS TO AVOID
CHAPTER 8: MORE DESIGN DANGERS TO AVOID
CHAPTER 9: EFFECTIVE BRANDING STRATEGIES
CHAPTER 10: YOUR THREE KEY BRANDING ELEMENTS
CONCLUSION
ACTION PLAN: BRANDING YOUR BUSINESS WORKSHEETS
APPENDIX: LAUNCHING A NEW BUSINESS SUCCESSFULLY
FREE BOOK AND NEWSLETTER
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ABOUT THE AUTHORS

The authors have written over sixty step-by-step business guides to help Internet marketers and small business owners work smarter, not harder.


Product details

  • Format: Kindle Edition
  • File Size: 370 KB
  • Print Length: 47 pages
  • Publisher: Eternal Spiral Books, http://eternalspiralbooks.com; 2nd edition (20 Jan. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0054GYTDO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Amazon Bestsellers Rank: #924,551 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.0 out of 5 stars  1 review
1 of 1 people found the following review helpful
4.0 out of 5 stars Very Good basic Information 24 Feb. 2013
By Amazon Customer - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
This is a basic book to help you understand the concepts behind why you would want to develop an online brand in the first place & how to go about it. Explained in clear manner.

This book would be very good for someone like me, with expertise in particular subject matter that you want to put on the web, but not very knowledgeable in marketing. Made me realize any content I make public (eg website, videos, podcasts, ebooks etc) should all be in support of my brand. Now that I've read the book this seems pretty obvious, but really had not thought much about it before, so the book really got me thinking the right direction.

To someone knowledgeable in marketing already, I'm not sure if this book would have much to offer them.
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