This is a basic book to help you understand the concepts behind why you would want to develop an online brand in the first place & how to go about it. Explained in clear manner.
This book would be very good for someone like me, with expertise in particular subject matter that you want to put on the web, but not very knowledgeable in marketing. Made me realize any content I make public (eg website, videos, podcasts, ebooks etc) should all be in support of my brand. Now that I've read the book this seems pretty obvious, but really had not thought much about it before, so the book really got me thinking the right direction.
To someone knowledgeable in marketing already, I'm not sure if this book would have much to offer them.