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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients (Hardcover)

by Jeffrey J. Fox (Author)

3.8 out of 5 stars See all reviews (8 customer reviews)

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Product details

Hardcover: 178 pages
Publisher: Vermilion (5 Jul 2001)
Language English
ISBN-10: 0091876540
ISBN-13: 978-0091876548
Product Dimensions: 20 x 12.8 x 2.4 cm

Average Customer Review: 3.8 out of 5 stars See all reviews (8 customer reviews)

Amazon.co.uk Sales Rank: 139,604 in Books (See Bestsellers in Books)
Popular in this category:
#84 in Books > Business, Finance & Law > Sales & Marketing > Customer Services

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Product Description

In "How To Become A Rainmaker," Jeffery Fox has written a winning handbook filled with short, pithy advice that will raise some eyebrows and, no doubt, the income levels of those who are willing to follow the suggestions to make it rain. You too can make it rain today and every day! Jeffery J. Fox is the bestselling author of "How To Become CEO" and founder of Fox & Co, a premier marketing consulting company in Avon, Connecticut, serving over sixty industries. Fox is the subject of a Harvard Business study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Fox earned his MBA at Harvard Business School. He lives in Connecticut in the US.

From the Publisher

How to Become a Rainmaker is the recipe for how to sell, for how to make rain, be it drizzle, deluge, sprinkle or storm!

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	59% buy the item featured on this page: How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients 3.8 out of 5 stars (8) �6.46
	25% buy Rainmaking: Attract New Clients No Matter What Your Field 5.0 out of 5 stars (4) �6.49
	6% buy Managing the Professional Service Firm 4.8 out of 5 stars (11) �9.49
	5% buy The Trusted Advisor 4.4 out of 5 stars (5) �8.58

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Customer Reviews

8 Reviews

5 star:		(2)
4 star:		(3)
3 star:		(2)
2 star:		(1)
1 star:		(0)

Average Customer Review

3.8 out of 5 stars (8 customer reviews)

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars Excellent book, just sparse on detail, 23 Nov 2002

By	"danielandlouise" - See all my reviews

Having bought Fox's 'Don't Send a CV' book and been bowled over by it's originality and illustrations I decided to by this title as I now work gaining and retaining clients. It is excellent in that it has reset my focus on the client rather than the product/service, with must do's such as dollarising.

Buy it if you work gaining and retaining clients however be aware of the following.

For some unknown reason to me they've tried to convert this book for the British audience- why? Don't Send a CV was fine with it's few Americanisations. The attempt to convert gives across the flavour of two authors at times, it's hard to explain but when read it will become evident.

The other issue is the limited amount of illustrations, and the replicated lunch illustration from Don't Send a CV. Fox should have put perhaps three or four in and it would have earned another star.

These two points are minute however in this excellent sub-�10 book.

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6 of 7 people found the following review helpful:

3.0 out of 5 stars A Fairly Good Book on Selling: Not About Rainmaking At All, 28 May 2004

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (TOP 10 REVIEWER)

I would give this book 4 stars except the title is so misleading. Perhaps I am jaundiced on this point, knowing many of the top rainmakers in the world in investment banking, advertising, law, and consulting as I do. NONE of them would have become rainmakers if they had followed the advice of this book. They might have become fairly effective salespeople instead.

Rainmakers find ways to connect with people well beyond anything considered in this book. In fact, since no research is cited by the author, I wonder if any research was done to write this book. It has the feeling of being a memoir of what the author has found works for him.

The only part of the advice that I thought was wrong was the insistence on using canned questions to move the prospect along. Sophisticated customers spot these a mile away, and run in the opposite direction. You will simply be manipulating people, and that's NOT the way to be a rainmaker.

Having had my expectations falsely raised by the title, I still yearn for a good book on being a top rainmaker based on the best practices of what they actually do. Perhaps someone else will write that book.

If you want a short book on selling that covers many of selling's important principles, this is a perfectly okay book. If you have been selling for more than 5 years, there's probably not much here to help you unless you totally lack emotional intelligence (in that case, read Daniel Goleman's excellent book, Emotional Intelligence).

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3 of 3 people found the following review helpful:

4.0 out of 5 stars Common sense inspiration for business today, 27 April 2001

By A Customer

This review is from: How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients (Hardcover)

I was introduced to this book by my office manager, I thought his comments were unusually profound, until he produced the book. Much of the contents are common sense but that does not detract from its value. Written in an easy going format with case studies, witticisms, practical examples and truisms the book pushes the one vital and inescapable fact, you are nothing without your customers and have achieved nothing without a sale. This is by no means one of those hard graft 'how to make a profit' success guides. Instead it is a sometimes light-hearted (?) look at the business world today giving hints and advise that can be universally applied regardless on your industry. It is a collection of thoughts that can prove helpful to all modern business, and does so with the minimum of clich�s. If the best way to learn is from your mistakes, then here is a better way, learn from someone else's.

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Most Recent Customer Reviews

4.0 out of 5 stars Small, Concise, but tells you what you need to know
Quite simply this is the book for those that want to improve at getting more customers.

It looks deceptively short at only 167 pages, but those 167 pages give you no... Read more

Published 2 months ago by Raziel_uk

2.0 out of 5 stars Very American!
This is an interestring read but in my view not to be taken too seriously.
You will find a few interesting snippets of information that make the book worth buying and... Read more

Published 16 months ago by Mr. Craig Fisher

3.0 out of 5 stars A Fairly Good Book on Selling: Not About Rainmaking At All
I would give this book 4 stars except the title is so misleading. Perhaps I am jaundiced on this point, knowing many of the top rainmakers in the world in investment banking,... Read more

Published on 28 May 2004 by Professor Donald Mitchell

5.0 out of 5 stars A book with loads of good ideas
This book is easy to read and is full of simple yet obvious tips to help anyone sell more. The basic format is one tip per chapter, and each chapter is typcially two or three... Read more

Published on 28 Nov 2002 by John Bland

5.0 out of 5 stars Fantastic Fantastic Fantastic
The best bedtime read for a long time. I have been in Sales for 7 years and this book opened my eyes to the things that I was doing incorrectly. Read more

Published on 5 Feb 2002

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