I don't normally review business books, but How to Become a Marketing Superstar is so intelligent, practical, and inspiring, I simply couldn't resist giving it a well-deserved plug. It should be required reading for anyone who owns their own business or who participates in corporate life. This book has one overriding strategic purpose: to make your register go "ka-ching." So if you want more cash in your register, click on the "buy this book" button and get the process started. Fox has the rare ability to cut to the chase and say what's important in a concise and powerful way. He demystifies marketing theories, makes them simple to understand, and even more importantly -- doable. Because of this, How to Become a Marketing Superstar fills you with the promise of what is possible if you truly value your customers.