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How To Become A Marketing Superstar: Essential Rules of Business Success

How To Become A Marketing Superstar: Essential Rules of Business Success [Kindle Edition]

Jeffrey J Fox

Kindle Price: £5.49 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95% of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.

From the Publisher

The recipe for anyone that wishes to get and keep customers

Product details

  • Format: Kindle Edition
  • File Size: 238 KB
  • Print Length: 204 pages
  • Page Numbers Source ISBN: B0001O351G
  • Publisher: Ebury Digital (31 Aug 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #677,402 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) 3.9 out of 5 stars  24 reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars One of the best business advice books I have read 11 Jun 2003
By Robert Ehrlich - Published on
I am usually somewhat jaded by advice books that have rules to follow since all industries and products differ. However, Fox is terrific in developing rules that make sense for all businesses. Fox is a quick read, as I read his book in about two hours. But it was two hours well spent and I have implemented some of his best advice about customers. The best is not all customers are worth keeping. Only the best customers are always right and those are worth devoting the effort to. Fox has many tips that make sense, easily implemented and do produce results.
I think his books are much better than the plethora of theoretical consultant speak books that dominate the market. You may not be a marketing superstar after reading this book but you will be a lot better off. That result is worth the time and modest price for Fox's latest.
10 of 12 people found the following review helpful
5.0 out of 5 stars Jeffrey Fox shines like a star. This book is a classic! 12 Jun 2003
By BigHeart - Published on
Format:Hardcover|Verified Purchase
I don't normally review business books, but How to Become a Marketing Superstar is so intelligent, practical, and inspiring, I simply couldn't resist giving it a well-deserved plug. It should be required reading for anyone who owns their own business or who participates in corporate life. This book has one overriding strategic purpose: to make your register go "ka-ching." So if you want more cash in your register, click on the "buy this book" button and get the process started. Fox has the rare ability to cut to the chase and say what's important in a concise and powerful way. He demystifies marketing theories, makes them simple to understand, and even more importantly -- doable. Because of this, How to Become a Marketing Superstar fills you with the promise of what is possible if you truly value your customers.
15 of 19 people found the following review helpful
2.0 out of 5 stars No Rainmaker! 7 Dec 2003
By Nelson Searcy - Published on
I bought this book because I garnered great value from the previous books by Jeffrey Fox (all of which I gave 5 stars). This one disappoints as there is very little new. If you've read other books by Fox, avoid this one (just re-read the marketing chapters from Rainmaker). The one chapter that kept me from completely tossing the book was titled "Always put the Brand Name in the Headline." My advice to Fox: slow down the writing pace; let the ideas mature a bit more and stop the Instant Quizes.
14 of 18 people found the following review helpful
1.0 out of 5 stars Painfully boring and extremely basic 15 Sep 2003
By Mike Stark - Published on
Format:Audio CD
Ouch! The first 5 minutes of listening were already extremely painful and annoying. I don't know what on god's green earth can drive a person to yell 50 times consecutively "ka-ching". After this traumatisingly painful beginning, things didn't really improve. His "marketing superstar wisdom" consists of basic, common sense statements that I'm sure all of us have already heard at some point. As if things were not bad enough, he also attempts to sing. This book-on-disk is one of the worst purchases I ever wasted my money on. (= bad ka-ching!)
3 of 3 people found the following review helpful
1.0 out of 5 stars This book Stunk 1 Jan 2010
By D. Moore - Published on
Format:Hardcover|Verified Purchase
What a waste of paper. I kept hoping there would be some bits of wisdom I could use. None inside. All basic common sense stuff. Do not waste your time on this book. His other book, How to become a Ranmaker was actually pretty good. What the hell was he doing writing this 172 pages of all filler? I dont' get it.
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