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How to Be a Social Entrepreneur: Make Money & Change the World Paperback – 24 Nov 2010


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Product details

  • Paperback: 304 pages
  • Publisher: John Wiley & Sons; 1 edition (24 Nov. 2010)
  • Language: English
  • ISBN-10: 0857080601
  • ISBN-13: 978-0857080608
  • Product Dimensions: 13.5 x 2.2 x 21.4 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Bestsellers Rank: 22,243 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

I describe myself as a social entrepreneur, author and campaigner. I passionately believe that social entrepreneurship is as much an attitude as a skill. It can liberate, empower individuals, organisations and communities, enabling them to deliver sustainable profound social change.

My 17th book, 'Sales for non-Salespeople' will be published by Hodder & Stoughton in August 2014. It will help you sell yourself, your ideas, products & services. These days we all have to sell to succeed, but it needs to be done with subtlety!

I've developed a one day sales course based on both the book. I'll be running these across the UK, both in-house for organisations and as open programmes; full details on my website www.robertashton.co.uk .

Perhaps like you, I learn by doing. I enjoy working with others to solve their enterprise conundrums. Recently I've helped a school raise £10m for a new campus, created an urban Development Trust and helped a Town Council with the asset transfer.

I've also launched my own social business, Swarm Apprenticeships, which blends an enterprise qualification and business support to connect 'bright NEET' youngsters with small business owners.

People say I'm different, although from my side of the beard that's hard to judge. Hazel Blears MP described me as 'human WD40'. She liked the way I get into the gaps between organisations. A Housing Association CEO said I was like a hand grenade. 'You pay the fee, pull the pin and wait for the bang,' he said. 'I'm never sure where or when the explosion will be, but it's always positive.'

I've signed up as a Growth Accelerator business coach. This subsidises me to work with charities, social and community enterprises. I'm using this to widen my horizons too, so not clock watching.

Finally, I rather enjoy challenging conference audiences as keynote speaker or event chairman. As you can imagine I have plenty of stories to share, but more importantly take the trouble to research the event and never, ever just deliver the same old carefully rehearsed speech!

I hope you enjoy reading my books. Do let me know what you think and do feel free to email me any questions. You are my reader, my audience and the person I'm writing for. I welcome your feedback!


www.robertashton.co.uk
Tweet @robertashton1

Product Description

Review

′...genuinely impressed by how comprehensive it is . (New Start Magazine, October 2010) an easy read which mixes practical advice with frank opinions and useful examples.   (New Start Magazine, October 2010). distinguishes a social entrepreneur from a social enterprise (The Observer, November 2010). takes the reader by the hand guides him/her through the business maze Lots of creative and lateral thinking solid, practical advice. (Bookbag.co.uk, November 2010). Thorough and easy–to read with practical examples.   (The Guardian, Janury 2011). ′This book explains what social enterprises are, how they work, and offers practical advice to starting and expanding one.   (The Market, June 2011).

From the Back Cover

Don t Just Make Money Make a Difference.

As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you.

Packed with advice, inspiration and real–life stories, it will help you:

  • Define what you want to do and why you want to do it
  • Find the right kind of funding
  • Build a brand that makes you unique
  • Find a team as motivated and inspired as you are
  • Measure the impact you re having

How to be a Social Entrepreneur is the only social enterprise start–up guide you ll ever need.

Marc Davies, Wales Co–operative Centre Limited

Peter Couchman, Chief Executive, Plunkett Foundation

Lord Andrew Mawson OBE, author of the Social Entrepreneur: Making Communities Work

Peter Holbrook, CEO, Social Enterprise Coalition

Stephen Gyasi–Kwaw, CEO/Founder Youth Enhancement Int. Ghana

Andy Brady, 3rd Sector Futures , Anglia Ruskin University 


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Customer Reviews

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Most Helpful Customer Reviews

13 of 13 people found the following review helpful By Mrs. R. on 18 Feb. 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
It happens that I do want to be a social entrepreneur, but until I read the book I didn't really understand that this was what I was going to be called. This is a very human book, written as if he were chatting to us face to face, to help people to get up and running, making sure that they've done the groundwork before they start to sew the seeds.
A social enterprise can be anything from a fundraising tea organised by volunteers every Thursday in the village hall, to an international enterprise selling fair trade panama hats from Ecuador. As long as the prime objective is not just to stash cash for the shareholders, and you are putting people, planet or animals first, your organisation can be a social enterprise.
When I worked for an organisation that does care more about the effect it has than the money it makes, we always came up against people saying in an accusatory way, "but you make a profit!" as if this was the same as "but you've sold your souls to the devil!". Unless you've learned a bit about management accounting you might not understand that without profits to reinvest it all goes pear shaped, and if you go out of business, you can't make a difference at all.
How to be a Social Entrepreneur will help the people with profit phobia to get over it before they start their own organisations. Robert Ashton gives us useful examples of businesses and groups that are doing it well, gives us links to the right websites and good guides to selling and marketing. Again, I've met people who are certain that these are two more of the devil's own temptations. Ashton helps to explain that they are just tools; you can use them for well for good or badly for evil, but if you don't use them at all you're likely to fade into nothingness pretty quickly.
Yes, great; if you've got a cause, a passion, or a belief that you can change the world and still make a living, buy it.
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4 of 4 people found the following review helpful By GBAL VINE VOICE on 23 Jun. 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
People, planet and profit

I really enjoyed this book. It's a subject I'm interested in and it offers another perspective for anyone considering starting their own business. You too could be a social entrepreneur! And as the book says - you can still make money and change the world at the same time. Chapters on what social entrepreneurship is and the history of it; chapters focusing on you, your background and what you want to do to change the world, and defining your style; others on how to get started, write a business plan, find funding etc, and giving back to your community will help you on your way. The book is full of examples and snippets of information and quotes from other social entrepreneurs like Richard Branson, Bob Geodolf and Jamie Oliver. It's only a small quote but I liked the story told about Richard Branson's mother stopping the car a few miles from home when he was only four years old and made him find his way home because it would teach him the importance of stamina and a sense of direction. I think Richard Branson's sense of direction is dead on, especially in business, so maybe it worked! 5/5
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3 of 3 people found the following review helpful By Mr. T. M. Ashe on 5 May 2013
Format: Kindle Edition Verified Purchase
Despite the various rave reviews on Amazon I was disappointed by this book. Whatever the subject, whether it negotiation, sales, fundraising etc.. there's usually one or two "aha!" books on Amazon that provide new genuinely new advice, a genuinely useful system or a take on the subject matter. This wasn't one of those books for me. It just turned out to be some fairly generic belly-gazing self-help (what's your mission, do you have what it takes etc...), followed by some useful insight into the different types of legal entities from charities to limited companies, followed by fairly wishy-washy business & sales advice (monitor your cash flow, features & benefits etc...)

For the non-profit side of things I preferred The Little Book of Gold by Erik Hanberg. Although it's more squarely directed at small non-profits as opposed to social entrepreneurs, I found to have a little bit more about it - its own angle. There must be plenty of others out there.

For the business side of things Jeffery Gitomers sales books are always a decent bet (along with "Start with No" by Jim Camp for negotiation).
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3 of 3 people found the following review helpful By Dr. Michael Heron TOP 1000 REVIEWER on 26 May 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
In short, this is an excellent book - there are lots of books on the topic of 'how to make money', but hardly any that incorporate a social or ethical dimension. The book is clear, well structured and with genuinely helpful advice rather than the usual buzzwords and empty platitudes I associate with these kind of publications. It's also inspiring in a way that few books are - it's very easy to make an attempt to inspire by filling a book full of vague catchphrases, but this book manages something more difficult - it inspires by making the goals seem accessible. This isn't a self-help book in the traditional sense, because it is far more practical. It isn't a training manual in the traditional sense either, because the advice given is not comprehensive. It's really exactly what it says in the title - a book that explains, structures and contextualizes the challenges involved in both attempting to provide a social good as well as earn money.

Highly recommended.
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2 of 2 people found the following review helpful By Don Panik TOP 1000 REVIEWER on 22 Mar. 2011
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I was at a seminar the other day which was attended by an interesting mix of bankers (mostly reformed), VCS, social entrepreneurs, commissioners, academics and a smattering of government officials. The topic was 'social impact bonds' - a new class of investment that allows for investment in projects that have a social return for society, save the government money and allow investors to get a return thus opening up new sources of funding for good works.

The point is though, it is people rather than finance that make a difference but having a good heart alone is not enough. Being smart in business, getting a return (even if you use it to re-invest in your cause) as well as having the drive to succeed in making a difference in your chosen field are required. In my experience not many people naturally have all the knowledge and skills they need to succeed. Some have good instincts, and some have good connections, but most of us simply don't know what we don't know. The result is a lot of hand to mouth charity work - which can never make more than a small dent on the issues that need to be tackled.

This book makes a useful contribution to the field. It will make you think about whether you have the passion to succeed, and will start to make you think about areas that you didn't know about. It doesn't and nor could it, give you all the answers. But if you have it in you - reading this could just be the start of something very important. Something that could maybe even change the world a little for the better.
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