Mike Essex writes a review blog that gives exposure to products and services, and in return, he asks asks the manufacturer to provide the items to him for free. How to Be a Blagger is a personal account of his attempt to be given 100 free items in a year, interspersed with relevant product reviews from his website. True to the Mike Essex marketing model, I was sent a review copy of this book at no cost.
Essex is disarmingly honest, and is quite frank about the problems he's had to overcome when asking for "something for free". His first blag was a free packet of Hob Nobs (well, to be fair, it was actually two packets) but the enthusiastic and mildly self-deprecating way Essex speaks of such tiny victories is actually quite entertaining. He has gone to some effort to give each of his reviews a unique angle; the Veet for Men review is a highlight. There's also a short section in the book where Essex gives his thoughts on starting out for would-be blaggers.
If you are curious about such things, or if you fancy finding out how Essex managed to acquire his pile of "free" items, it's worth reading. I found it strangely compulsive as a bit of light relief, largely because I'm interested in the whole process of reviewing and the different styles of reviews.