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House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed Paperback – 21 Mar 2002


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Product details

  • Paperback: 400 pages
  • Publisher: William Morrow Paperbacks; New edition edition (21 Mar. 2002)
  • Language: English
  • ISBN-10: 0060937750
  • ISBN-13: 978-0060937751
  • Product Dimensions: 15.2 x 2.5 x 22.9 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 83,263 in Books (See Top 100 in Books)

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Product Description

About the Author

Sara Gay Forden is the former Milan bureau chief and business correspondent for Women's Wear Daily. Now editor in chief of the new Italian magazine L'UNA, she lives in Milan with her Italian husband and their young daughter.

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At 8:30 A.M. on Monday, March 27, 1995, Giuseppe Onorato was sweeping up the leaves that had blown into the entryway of the building where he worked. Read the first page
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Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

12 of 14 people found the following review helpful By A Customer on 22 Mar. 2001
Format: Hardcover
even if you don't care about fashion or even if business bores you, you will enjoy this book. there's plenty of action, intrigue and even murder as three generations of guccis battle over their company. the writing is always clear and well paced . the research is all well documented. whether your preference in book vears more towards fiction or towards history, you won't be ableto put this book down .
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1 of 1 people found the following review helpful By B. Mason on 14 Jan. 2006
Format: Paperback
As a fine read this works well. It also serves splendid insights into the family and motives behind a huge fashion empire. As a blueprint for success the candour and research give valuable hints of the twists and turns the Gucci empire took to reach its prominence today.
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By faye_wing4 on 29 Nov. 2013
Format: Paperback Verified Purchase
It's fine as a whole, but the pages are obviously too much used with pages slightly rolled up. As a well-kept book from a library after many hands.
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By victoria buckley on 4 Nov. 2014
Format: Hardcover Verified Purchase
Great value
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 59 reviews
21 of 21 people found the following review helpful
tour de force 11 Aug. 2001
By Ping Lim - Published on Amazon.com
Format: Hardcover
This book is surprisingly entertaining & yet informative at the same time. Here, we read about Gucci's humble beginning (against the myth of the family beginning as saddle makers), the personalities in the family (namely, Aldo & Rodolfo & subsequently, moving on to the younger generations, Maurizio, Paolo), the ongoing battles ensued among themselves for business control, the loyalty of Gucci employees, the estrangment of the employees against the new team brought in by Maurizio to turn Gucci around, the murder of Maurizio Gucci, the trial which brought his estranged wife, Patrizia Gucci & her accomplice to jail, Maurizio's vision which involved Investcorp which subsequently made Gucci into a corporate name, the significance of American outsiders such as Dawn Mello, Domenico de Sole, Tom Ford which spearheaded Gucci into a new direction altogether (from bag & leather products into ready to wear apparels) & indirectly, tranformed the fashion industry forever by inspiring other fashion houses to do the same ie. listed in the sharemarket to fend off competitors and to survive in the game & attainment of synergy thru multi brands under the same umbrella, the fighting off hostile takeover bid by LMVD led by Arnault thru marriage with Pinault. The book is written in a way that we feel as if we are in the thick of incidents. B&W pictures provided were handy. There is never a dull moment in this book. Highly recommended and great effort for the first time author.
13 of 13 people found the following review helpful
Fascinating, if not disturbing, chronicle 1 Aug. 2004
By Chris Salzer - Published on Amazon.com
Format: Paperback
The House of Gucci asserts itself as a singular dichotomy of both highly bizarre personal tales of the self-destructive Gucci family as well as the equally strange goings-on of the business side of things as well. It reads not unlike an incredibly enthralling novel of deceit, selfishness, lust, greed, and underhanded connivances quite unlike any other.

What makes this even more compelling is the incredible fact that it really happened. It begins with a somewhat banal and inauspicious start as the author recounts the beginning of Gucci with its assiduous founder, Guccio Gucci. As the family history unfolds, however, we find ourselves grossly immersed in the almost unbelievable sordid tales of the inimitable Gucci clan going from Guccio's three sons and how the most industrious of them, Aldo, built the Gucci empire almost single-handedly from a local phenomenon selling primarily handbags and loafers to worldwide acclaim selling a veritable cornucopia of luxury merchandise. And that is, for all intents and purposes, where the meat of the infinitely bizarre story begins with the 3rd generation Gucci, Maurizio, whose cold-blooded murder is eerily recounted on the 1st page of the book.

Overall, I recommend this quasi-novel of nonfiction to anyone who enjoys a riveting yarn that reads like a murder mystery. Invariably, it also makes for a great read for anyone in management on how to run, as well as how NOT to run, a business.
14 of 15 people found the following review helpful
Not Just a Business Book 7 April 2002
By John G. Hilliard - Published on Amazon.com
Format: Paperback
This book is a surprising fast paced book that reads more like an unauthorized tell all scandal book then one dealing with the business world. It is just a fun book to read. There is a good amount of history that does not take away from the story (as sometimes to much dull history can). The author got the mix right. It also gave me a lot of insight into the fashion world that I really was not looking for, but was interesting all the same. Keep in mind that part of the focus of this book is the business that has been built up; it is not just details of the family. A good effort by the author and one worth reading if you are interested in the topic.
10 of 10 people found the following review helpful
reads like a history book 6 July 2003
By A Customer - Published on Amazon.com
Format: Paperback Verified Purchase
The story of Gucci was interesting. In fact, reality surpassses fiction in this case.
However, I was expecting more of a narrative feel; this reads like a collection of well researched facts. Some of the other reviews say it is like a novel - I think it is more like an interesting history book. Especially at the beginning -hard to get into the first few chapters it is written in such a factual, boring way.
6 of 6 people found the following review helpful
Excellent Book! 23 Oct. 2000
By A Customer - Published on Amazon.com
Format: Hardcover
This was a great book! It was so hard to put it down. Before reading the book, I had no idea of all the problems that existed within the Gucci family. I highly recommend this book, even if you're not a Gucci customer.
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