Hotel Success Handbook
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› Visit Amazon's business coach. Caroline Cooper Page
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Product Description
Review
This handbook provides all the relevant information for selling and marketing small hospitality businesses in an easy-to-read and easy-to-find format. --Bob Cotton, Chief Executive, British Hospitality Association
Devoid of sales and marketing jargon, this handbook is just what every manager needs ready to hand and to be dipped into regularly. The Hotel Success Handbook is an essential addition the hospitality managers tool kit. --Philippe Rossiter, Chief Executive, Institute of Hospitality
Devoid of sales and marketing jargon, this handbook is just what every manager needs ready to hand and to be dipped into regularly. The Hotel Success Handbook is an essential addition the hospitality managers tool kit. --Philippe Rossiter, Chief Executive, Institute of Hospitality
Product Description
Practical Sales and Marketing ideas, actions, and tips that you can use to increase spend per head, occupancy, and profit for your small hotel, B&B, or guest accommodation. Attract the guests you want using traditional and online marketing and sales actions to make you stand out from your competition.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
Caroline Cooper and Lucy Whittington from the United Kingdom have compiled an easy to read book of practical marketing and training ideas that target smaller hotels, B&Bs and inns. The book offers balanced suggestions on both traditional and online marketing and receives excellent reviews from a range of hospitality professionals in its opening pages.
There are 11 chapters that flow well:
Chapter 1 addresses the traditional product, identifying your probable customer base
Chapter 2 provides the foundation of developing a marketing plan and defining your competitive difference
Chapter 3 reviews the fundamentals of what is essential in website development
Chapter 4 offers a range of communication and promotional ideas for both online and traditional marketing
Chapter 5 discusses the importance of establishing value in offerings
Chapters 6 and 10 identify specific action steps for maximizing online promotions and collaborations in technology
Chapters 7 and 9 review traditional marketing options and the need to present a "high touch" approach
Chapter 8 includes an overview on the importance of networking
The final chapter closes the loop with setting goals, creating the Hotel Success Plan and getting started
Their site @ hotelsuccesshandbook provides additional Success Tools and Tips
It is becoming more complicated to market and operate a smaller property and these two professionals have combined their background and experience to provide a a resource that delivers practical advice that one can use immediately.
As always, feedback or comments are welcome
John J Hogan
HospitalityEducators
HoganHospitality
There are 11 chapters that flow well:
Chapter 1 addresses the traditional product, identifying your probable customer base
Chapter 2 provides the foundation of developing a marketing plan and defining your competitive difference
Chapter 3 reviews the fundamentals of what is essential in website development
Chapter 4 offers a range of communication and promotional ideas for both online and traditional marketing
Chapter 5 discusses the importance of establishing value in offerings
Chapters 6 and 10 identify specific action steps for maximizing online promotions and collaborations in technology
Chapters 7 and 9 review traditional marketing options and the need to present a "high touch" approach
Chapter 8 includes an overview on the importance of networking
The final chapter closes the loop with setting goals, creating the Hotel Success Plan and getting started
Their site @ hotelsuccesshandbook provides additional Success Tools and Tips
It is becoming more complicated to market and operate a smaller property and these two professionals have combined their background and experience to provide a a resource that delivers practical advice that one can use immediately.
As always, feedback or comments are welcome
John J Hogan
HospitalityEducators
HoganHospitality
1 of 1 people found the following review helpful
Format:Paperback
Helpful, easy to follow book. Great to use daily as a source of referance.
Format:Paperback
If you're looking to set up a B&B or a hotel, this is a must! And I'm only on chapter 2 and it's fantastic. My highlighter pen will have been used to death with all the useful tips and valid points.
It is written in a manner that doesn't read like an instruction book but guides you and makes you think about which direction you want to go and how to get there.
I'm extremely impressed so far and can't recommend it enough. I'll let you know if it helps us achieve success!
It is written in a manner that doesn't read like an instruction book but guides you and makes you think about which direction you want to go and how to get there.
I'm extremely impressed so far and can't recommend it enough. I'll let you know if it helps us achieve success!
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