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Hotel Success Handbook - Practical Sales and Marketing Ideas, Actions, and Tips to Get Results for Your Small Hotel, B&b, or Guest Accommodation. [Paperback]

Caroline Cooper , Lucy Whittington
4.4 out of 5 stars  See all reviews (7 customer reviews)
Price: 12.95 & FREE Delivery in the UK. Details
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Book Description

22 Feb 2010
Practical Sales and Marketing ideas, actions, and tips that you can use to increase spend per head, occupancy, and profit for your small hotel, B&B, or guest accommodation. Attract the guests you want using traditional and online marketing and sales actions to make you stand out from your competition.

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Hotel Success Handbook - Practical Sales and Marketing Ideas, Actions, and Tips to Get Results for Your Small Hotel, B&b, or Guest Accommodation. + Five Star Service: How to Deliver Exceptional Customer Service (Prentice Hall Business)
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Product details

  • Paperback: 282 pages
  • Publisher: MX Publishing; 1st edition (22 Feb 2010)
  • Language: English
  • ISBN-10: 1904312888
  • ISBN-13: 978-1904312888
  • Product Dimensions: 21.2 x 14 x 1.8 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 175,510 in Books (See Top 100 in Books)

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Review

This handbook provides all the relevant information for selling and marketing small hospitality businesses in an easy-to-read and easy-to-find format. --Bob Cotton, Chief Executive, British Hospitality Association

Devoid of sales and marketing jargon, this handbook is just what every manager needs ready to hand and to be dipped into regularly. The Hotel Success Handbook is an essential addition the hospitality managers tool kit. --Philippe Rossiter, Chief Executive, Institute of Hospitality

About the Author

Lucys marketing career spans start-ups to Plcs, and she now runs her own successful website design business and marketing consultancy. Business coach Caroline shares effective sales tips and training advice from her hospitality career of more than 25 years. Lucy and Caroline work together to combine their experience and knowledge of marketing and sales, so that as a hotel owner or manager, you get no-nonsense and practical advice, which you can use right away.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt
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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars practical owners/managers how-to book 16 Mar 2013
By Neal
Format:Paperback|Verified Purchase
this is an amazingly practical book. Do this, now do this, in that order. I have read other hospitality books which are more about general topics, or of stories from hotel workers of all levels. But this is small hotel, guesthouse, B&Bs, practical, adult, owners/managers guide. All of your questions will be answered whether you are already working in hospitality or still thinking about it.
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2 of 2 people found the following review helpful
Format:Paperback
Caroline Cooper and Lucy Whittington from the United Kingdom have compiled an easy to read book of practical marketing and training ideas that target smaller hotels, B&Bs and inns. The book offers balanced suggestions on both traditional and online marketing and receives excellent reviews from a range of hospitality professionals in its opening pages.

There are 11 chapters that flow well:
Chapter 1 addresses the traditional product, identifying your probable customer base
Chapter 2 provides the foundation of developing a marketing plan and defining your competitive difference
Chapter 3 reviews the fundamentals of what is essential in website development
Chapter 4 offers a range of communication and promotional ideas for both online and traditional marketing
Chapter 5 discusses the importance of establishing value in offerings
Chapters 6 and 10 identify specific action steps for maximizing online promotions and collaborations in technology
Chapters 7 and 9 review traditional marketing options and the need to present a "high touch" approach
Chapter 8 includes an overview on the importance of networking
The final chapter closes the loop with setting goals, creating the Hotel Success Plan and getting started

Their site @ hotelsuccesshandbook provides additional Success Tools and Tips

It is becoming more complicated to market and operate a smaller property and these two professionals have combined their background and experience to provide a a resource that delivers practical advice that one can use immediately.

As always, feedback or comments are welcome

John J Hogan
HospitalityEducators
HoganHospitality
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1 of 1 people found the following review helpful
4.0 out of 5 stars handy hints and tips 11 Dec 2013
Format:Paperback|Verified Purchase
An excellent read so far. The authors set little tasks to complete at the end of each chapter so gives yourself a synopsis at the end of the book of things to do and be aware of.
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1 of 1 people found the following review helpful
5.0 out of 5 stars What a great handbook for any budding hotelier 18 Jan 2012
Format:Paperback
If you're looking to set up a B&B or a hotel, this is a must! And I'm only on chapter 2 and it's fantastic. My highlighter pen will have been used to death with all the useful tips and valid points.
It is written in a manner that doesn't read like an instruction book but guides you and makes you think about which direction you want to go and how to get there.
I'm extremely impressed so far and can't recommend it enough. I'll let you know if it helps us achieve success!
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