Bold and innovative, California designers define what's new in HOT CALIFORNIA GRPAHICS 2. The pressure on today's designers is ever-changing and ever-increasing in this hyper-fast, cyber-spaced world. See how those top designers from the Golden Gate charge through problems with the panache and invention we've come to expect from the design community in California. Some of the design firms showcased in this full-colour volume are recognized giants in the field, while others are the newest, cutting-edge boutique shops raring to show their stuff. All are top notch. Every aspect of graphic design is explored in the colour images presented. You'll see examples of annual reports, logos, package design, corporate design identity, exhibition design, environmental graphics, and book and editorial design. Each of the 40 design firms selected to appear in this book has supplied its own 8 page section with its statement of purpose. You'll be inspired by the various design philosophies and the many examples that demonstrate how these guiding principles are put into practise.
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