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Product Description
Product Description
Horrockses Fashions was one of most respected ready-to-wear labels of the late 40s and 50s. Founded in 1946 the company concentrated on the production of quality womenswear, beach clothes, housecoats and children's attire. Although produced in considerable quantities, the firm maintained an air of exclusivity with an emphasis on good quality fabrics - especially cotton - with custom-designed patterns and couture styling. Horrockses' designs had a distinctive look, celebrated for their lively floral prints and full-skirted summer dresses. The label also collaborated with contemporary artists such as Eduardo Paolozzi, Alastair Morton and Graham Sutherland to create alluring designs for their fabrics. Drawing together a wide range of archival material, ranging from magazine spreads to interviews with former employees and consumers, "Horrockses: Off-the-Peg Fashion" tells the story of this iconic label and its role in the history of the British high street, while also exploring the connections between couture and ready-to-wear fashions in the post-war decades.
About the Author
Christine Boydell is principal lecturer in Design History at De Montfort University. Her publications include The Architect of Floors:Modernism, Art and Marion Dorn Designs (1996) and she is co-editor of Disentangling Textiles: Techniques for the Study of Designed Objects (2003). In 2001 she curated Our Best Dresses: The Story of Horrockses Fashions for the Harris Museum and Art Gallery, Preston. She is also curator of Horrockses Fashions which opens at the the Fashion & Textile Museum in London in May 2010.
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Hardcover
An excellent book that details this period of postwar British fashion. What sets it apart from the standard fashion history text is the inclusion of the stories of the individual designers who worked for Horrockses, and what the dresses meant to the women and girls who bought them. Beautifully illustrated, this book works on both a surface 'coffee table' basis, and for those who who enjoy a good read.
6 of 6 people found the following review helpful
Format:Hardcover
This is a wonderful book beautifully produced and presented. It is a must for anyone who wants to know how Britain changed after the War,how fashion develops and who enjoy true femininity.
3 of 3 people found the following review helpful
Format:Hardcover
A wonderful trip down Memory Lane of the 40s and 40s styles - enormous skirts, floral dresses and Horrockses fabric. All home dressmakers loved their material and teens and older women loved their 'off the peg' dresses. A fascinating book
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Most Recent Customer Reviews
off the peg and into the history books
As a child of the 1960s I grew up surrounded by women who wore these frocks, now at college, studying textiles, my past has become my future as I set about a print project in... Read more
Published 1 month ago by steeleym
Brilliant!
I bought this book to use as part of my research for a 50s themed assignment. Horrockses is a good place to start for 40s and 50s research. Brilliant buy!
Published 3 months ago by MissTee
A must for 1950's dress fans!
Bought for me as a birthday present, this was the book that covered the Exhibition at the London textile and Fashion Museum,featuring the Horrockses Dresses that I sadly... Read more
Published 7 months ago by J. Ballard
Magic memories !!
I was thrilled to bits reading this book - but am
a little biased as in the late 50's and early 60's
I was a house model at the Hanover Sq. showroom !!! Read more
a little biased as in the late 50's and early 60's
I was a house model at the Hanover Sq. showroom !!! Read more
Published 9 months ago by clio45
Fabulous!
I'm a big fan of Horrockses dresses & this book is just a pleasure from start to finish. This book has an abundance of images showing the renowned colourful prints and beautiful... Read more
Published 10 months ago by Miss Baird
Difinative Review of the Subject
Excellent background references on the start of ready to wear in fashion. Inspiring insights into the 'simple cotton dress' so charming and femine in an age that emphasised... Read more
Published 17 months ago by Gilly France
A classic story of a 1950's fashion icon
As a mature person, who loved 1950's and early 1960's fashion, and the then owner of some Horrockses dresses, this book took me back to a time when women looked and dressed like... Read more
Published 21 months ago by Mr. D. J. Daniels
Social as well as fashion history
A fascinating insight into the social history of the 40s and 50s as well as a nostalgic look at the dresses I coveted as a child.
Published 22 months ago by Sally A. Elves
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